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Sosialisasi dan Pendampingan dalam Pengembangan Kapasitas Usaha Mikro Kecil Menengah (UMKM) di Desa Kaliputu Kecamatan Kota Kabupaten Kudus

Jurnal Bina Desa · Vol. 7 No. 3 (2025) · pp. 472–481

DOI
10.15294/jurnalbinadesa.v7i3.12626
ISSN
2775-4375, 2715-6311
Published
2025-10-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

SMEs (Micro, Small, and Medium Enterprises) play a crucial role in Indonesia's economy but often face challenges such as a lack of entrepreneurial mindset and managerial skills. This study aims to address the challenges faced by SMEs in Kaliputu Village, particularly jenang (traditional sweet) entrepreneurs, by strengthening their entrepreneurial mindset and providing training in business management, marketing strategies, and financial management. The methods used include socialization, regular training, and practical assistance. The subjects of this community service are the jenang SMEs in Kaliputu Village. The results show a significant increase in market reach and sales of jenang products, as well as improvements in business quality. Promotional videos and Shopee accounts have successfully expanded product visibility, while training has enhanced managerial, marketing, and financial management skills. This initiative not only helps to improve the knowledge and skills of jenang entrepreneurs but also boosts their confidence in facing increasingly tough market competition. With this program, SMEs in Kaliputu Village become more prepared and competitive in facing future business challenges. This community service has provided longterm positive impacts for the development of SMEs in Kaliputu Village, making them more competitive in a broader market and sustainable in running their businesses.

Keywords

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Girindra Putri Dewi SaraswatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Sosialisasi dan Pendampingan dalam Pengembangan Kapasitas Usaha Mikro Kecil Menengah (UMKM) di Desa Kaliputu Kecamatan Kota Kabupaten Kudus</dc:title>
	<dc:creator xml:lang="en">Amrullah, Ulya Fajar</dc:creator>
	<dc:creator xml:lang="en">Rizka Dami Ristanto</dc:creator>
	<dc:creator xml:lang="en">Nadila Silviatun</dc:creator>
	<dc:creator xml:lang="en">Nala Izza Sofiana</dc:creator>
	<dc:subject xml:lang="en">Socialization</dc:subject>
	<dc:subject xml:lang="en">Msmes</dc:subject>
	<dc:subject xml:lang="en">Kudus</dc:subject>
	<dc:description xml:lang="en">SMEs (Micro, Small, and Medium Enterprises) play a crucial role in Indonesia's economy but often face challenges such as a lack of entrepreneurial mindset and managerial skills. This study aims to address the challenges faced by SMEs in Kaliputu Village, particularly jenang (traditional sweet) entrepreneurs, by strengthening their entrepreneurial mindset and providing training in business management, marketing strategies, and financial management. The methods used include socialization, regular training, and practical assistance. The subjects of this community service are the jenang SMEs in Kaliputu Village. The results show a significant increase in market reach and sales of jenang products, as well as improvements in business quality. Promotional videos and Shopee accounts have successfully expanded product visibility, while training has enhanced managerial, marketing, and financial management skills. This initiative not only helps to improve the knowledge and skills of jenang entrepreneurs but also boosts their confidence in facing increasingly tough market competition. With this program, SMEs in Kaliputu Village become more prepared and competitive in facing future business challenges. This community service has provided longterm positive impacts for the development of SMEs in Kaliputu Village, making them more competitive in a broader market and sustainable in running their businesses.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12626</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v7i3.12626</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 7 No. 3 (2025): Vol 7 No 3 (2025);  472-481 </dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:source>10.15294/jurnalbinadesa.v7i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/12626/6553</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>