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Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label

Jurnal Bina Desa · Vol. 6 No. 3 (2024) · pp. 363–373

DOI
10.15294/jurnalbinadesa.v6i3.13135
ISSN
2775-4375, 2715-6311
Published
2024-10-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Village, Karanggede District, Boyolali Regency. Through the Real Work Lecture (KKN), Semarang State University students provide assistance in creating logos, stamps, and product packaging labels. The methods used include observation, determining MSMEs, creating branding, and documentation and are carried out through direct practice, where students collaborate with business owners to design an attractive visual identity. However, many MSME actors still face various challenges, including a lack of awareness of the importance of valid certification and administration, as well as the need for effective branding. Through the Real Work Lecture (KKN) program, Semarang State University (UNNES) students provide assistance to Pak Mul Salted Eggs MSMEs in Sendang Village, Boyolali, with the aim of improving branding and product packaging quality through creating logos, stamps, and labels. This program is expected to increase the competitiveness and marketing of these MSME products, which in turn helps them grow and develop in a wider market.

Keywords

Collaboration network of the authors

39 authors · 96 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nur Kusuma DewiAffiliation unknown3
Bambang PriyonoState University of Semarang2
Novita WindasariAffiliation unknown1
Nur Rahayu UtamiAffiliation unknown1
Herlina OktavianiAffiliation unknown1
Pramesti DewiAffiliation unknown1
Elfrida Theresia SiburianAffiliation unknown1
Gandhung Herdha LiliantoAffiliation unknown1
Sri NgabektiState University of Semarang1
Rahmadyan TefaraniAffiliation unknown1
Nisa ArkiantiAffiliation unknown1
Muhammad AbdullahState University of Semarang1
Mahendra Noor FebriyantoAffiliation unknown1
Lutfia Nur HadiyantiState University of Semarang1
Solichin SolichinAffiliation unknown1
Endang Tris HaryantiAffiliation unknown1
Margareta RahayuningsihAffiliation unknown1
Khoirunisa AlfirdaniAffiliation unknown1
Alfira ArzaAffiliation unknown1
Anis SusantiAffiliation unknown1
Wisudani RahmaningtyasAffiliation unknown1
Satria Bintang CahyaAffiliation unknown1
Ning SetiatiAffiliation unknown1
Laela Noor Fa’izahAffiliation unknown1
Siti Harnina BintariAffiliation unknown1
Retno - IstifariniAffiliation unknown1
Aditya MariantiAffiliation unknown1
Dhenok WendraningrumAffiliation unknown1
Tyas Agung PribadiAffiliation unknown1
Tiffany TiffanyAffiliation unknown1
Wiwi IsnaeniState University of Semarang1
Desi Ayu PrabawatiAffiliation unknown1
Siti AlimahState University of Semarang1
Ratih KurniyantiAffiliation unknown1
Noor Aini HabibahAffiliation unknown1
Annisaa NurjannahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jurnalbinadesa/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label</dc:title>
	<dc:creator xml:lang="en">Tri Martuti, Nana Kariada </dc:creator>
	<dc:creator xml:lang="en">Khoiriyah, Laelatul </dc:creator>
	<dc:creator xml:lang="en">Elsa Zahara, Nurwilis</dc:creator>
	<dc:subject xml:lang="en">MSME Assistance</dc:subject>
	<dc:subject xml:lang="en">Salted Eggs</dc:subject>
	<dc:subject xml:lang="en">Logos</dc:subject>
	<dc:subject xml:lang="en">Stamps</dc:subject>
	<dc:subject xml:lang="en">Labels</dc:subject>
	<dc:description xml:lang="en"> 
This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Village, Karanggede District, Boyolali Regency. Through the Real Work Lecture (KKN), Semarang State University students provide assistance in creating logos, stamps, and product packaging labels. The methods used include observation, determining MSMEs, creating branding, and documentation and are carried out through direct practice, where students collaborate with business owners to design an attractive visual identity. However, many MSME actors still face various challenges, including a lack of awareness of the importance of valid certification and administration, as well as the need for effective branding. Through the Real Work Lecture (KKN) program, Semarang State University (UNNES) students provide assistance to Pak Mul Salted Eggs MSMEs in Sendang Village, Boyolali, with the aim of improving branding and product packaging quality through creating logos, stamps, and labels. This program is expected to increase the competitiveness and marketing of these MSME products, which in turn helps them grow and develop in a wider market.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13135</dc:identifier>
	<dc:identifier>10.15294/jurnalbinadesa.v6i3.13135</dc:identifier>
	<dc:source xml:lang="en">Jurnal Bina Desa; Vol. 6 No. 3 (2024): Vol 6 No 3 (2024); 363-373</dc:source>
	<dc:source>2775-4375</dc:source>
	<dc:source>2715-6311</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jurnalbinadesa/article/view/13135/1736</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal Bina Desa</dc:rights>
</oai_dc:dc>