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The Influence of Educational Staff Services and Teacher Competence on Student Satisfaction Through Student Loyalty With Competitor Intensity as a Moderating Variable

Journal of Vocational and Career Education · Vol. 10 No. 2 (2025) · pp. 166–174

DOI
10.15294/jvce.v10i2.33462
ISSN
2503-2305, 2339-0344
Published
2025-12-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The growing competition among private high schools has made student satisfaction and loyalty crucial for educational sustainability. This study aims to analyze the influence of educational staff services and teacher competence on student satisfaction and loyalty in private high schools in Padang Timur District, with competitor intensity as a moderating variable. A quantitative survey was conducted with 280 respondents using proportional stratified random sampling, and data were analyzed through path analysis, Sobel test, and Moderated Regression Analysis (MRA). The findings indicate that both educational staff services and teacher competence significantly affect student satisfaction and loyalty, with satisfaction acting as a partial mediator, while competitor intensity weakens the satisfaction–loyalty relationship. These results highlight the need for continuous improvement in administrative services, teacher competence, and clear differentiation strategies to sustain competitiveness in education.

Keywords

Collaboration network of the authors

40 authors · 119 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Sebelas Maret University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Rusdarti RusdartiAffiliation unknown8
Joko WidodoAffiliation unknown4
Kardoyo KardoyoAffiliation unknown4
Muhammad KhafidAffiliation unknown4
Arief YuliantoState University of Semarang4
Ade RustianaAffiliation unknown3
Amin PujiatiAffiliation unknown3
Noor HudallahAffiliation unknown3
Heri YantoAffiliation unknown3
Dian Fithra PermanaAffiliation unknown2
Edy SuryantoSebelas Maret University2
Bestari Dwi HandayaniAffiliation unknown2
Rizqi Mustika WatiAffiliation unknown2
Murwatiningsih MurwatiningsihAffiliation unknown2
Muhsin MuhsinAffiliation unknown2
Achmad SlametAffiliation unknown2
Amir MahmudAffiliation unknown2
RusdartiAffiliation unknown2
Sandy AriefAffiliation unknown2
Partono ThomasAffiliation unknown2
Eko HandoyoAffiliation unknown2
Tusyanah TusyanahAffiliation unknown2
S MartonoAffiliation unknown2
Angga WijayaAffiliation unknown1
Liza Dwi AnggraeniAffiliation unknown1
Syaefa Habsyah Nur MaulidaAffiliation unknown1
Muhammad Nukha MurtadloAffiliation unknown1
Angga Pandu WijayaAffiliation unknown1
Syakila MaulidaAffiliation unknown1
Amanda Dewi PuspitaAffiliation unknown1
Yohana Endang TrirahayuAffiliation unknown1
Tafriyadhur Risa BillahAffiliation unknown1
Heni Agus PurwantiAffiliation unknown1
Asrori AsroriAffiliation unknown1
Fahrian Aldi AlfiansyaAffiliation unknown1
Riswanda ImawanAffiliation unknown1
Imroatus SholikhahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jvce/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Educational Staff Services and Teacher Competence on Student Satisfaction Through Student Loyalty With Competitor Intensity as a Moderating Variable</dc:title>
	<dc:creator xml:lang="en">Lathifah, Najmi Diyana </dc:creator>
	<dc:creator xml:lang="en">Wahyudin, Agus </dc:creator>
	<dc:creator xml:lang="en">Oktarina, Nina </dc:creator>
	<dc:subject xml:lang="en">educational staff services, teacher competence, student satisfaction, student loyalty, competitor in-tensity</dc:subject>
	<dc:description xml:lang="en">The growing competition among private high schools has made student satisfaction and loyalty crucial for educational sustainability. This study aims to analyze the influence of educational staff services and teacher competence on student satisfaction and loyalty in private high schools in Padang Timur District, with competitor intensity as a moderating variable. A quantitative survey was conducted with 280 respondents using proportional stratified random sampling, and data were analyzed through path analysis, Sobel test, and Moderated Regression Analysis (MRA). The findings indicate that both educational staff services and teacher competence significantly affect student satisfaction and loyalty, with satisfaction acting as a partial mediator, while competitor intensity weakens the satisfaction–loyalty relationship. These results highlight the need for continuous improvement in administrative services, teacher competence, and clear differentiation strategies to sustain competitiveness in education.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jvce/article/view/33462</dc:identifier>
	<dc:identifier>10.15294/jvce.v10i2.33462</dc:identifier>
	<dc:source xml:lang="en">Journal of Vocational and Career Education; Vol. 10 No. 2 (2025): December 2025; 166-174</dc:source>
	<dc:source>2503-2305</dc:source>
	<dc:source>2339-0344</dc:source>
	<dc:source>10.15294/jvce.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jvce/article/view/33462/6217</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Vocational and Career Education</dc:rights>
</oai_dc:dc>