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Les présuppositions dans la publicité des produits alimentaires et des boissons en français sur YouTube: une étude pragmatique

Lingua Litteria Journal · Vol. 12 No. 2 (2025) · pp. 123–131

DOI
10.15294/lel.v12i2.29057
ISSN
2720-944X, 2252-6730
Published
2025-11-01
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to describe the types of presupposition in 13 French-language food and beverage advertisements on YouTube, as well as analyze the most dominant type of presupposition using George Yule's theory. The data collection technique uses listening and note-taking techniques, while the methods and analysis techniques used are pragmatic parsing method with the technique of sorting out the determining elements (PUP) and the advanced technique of Hinge Banding Differentiating (HBB) and mark reading technique. The result of the analysis shows that there are 41 utterances in the advertisements that contain presupposition. There are four types of presupposition found, namely existential (27 data), lexical (8 data), factive (4 data), and structural (2 data). The most dominant type of presupposition is existential because it is used to convey the existence of entities such as brands, products, ingredients, or benefits, thus building trust and positive perceptions of product quality.

Keywords

Collaboration network of the authors

40 authors · 90 co-authorship links · showing the 40 most connected

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Co-authorOrganisationJoint articles
Marliza ArsiyanaAffiliation unknown14
Bernadus Wahyudi Joko SantosoAffiliation unknown7
Ahmad YuliantoAffiliation unknown3
Novi KurniawatiAffiliation unknown3
Bernadus Wahyudi Joko SantosoAffiliation unknown2
Ligar AlamandaAffiliation unknown2
Siti NurhalimahAffiliation unknown2
Elisa JulianiAffiliation unknown2
Sindi YusriyyahAffiliation unknown2
Isfajar ArdinugrohoAffiliation unknown2
Khilyatul AuliaAffiliation unknown2
Endah Ayu FitriAffiliation unknown2
Nofia KistianingsihAffiliation unknown2
Eva Wresni HapsariAffiliation unknown2
Sudarwoto SudarwotoAffiliation unknown1
Kristina Ngesti UlfiyaniAffiliation unknown1
Diah Vitri WidayantiAffiliation unknown1
Reza CarlelaAffiliation unknown1
Mohamad SyaefudinAffiliation unknown1
Sulistiyaningsih SulistiyaningsihAffiliation unknown1
Carissa Ayu MaharaniAffiliation unknown1
Siti Ayu MasthurohAffiliation unknown1
Ayudhia Ratna WijayaAffiliation unknown1
Laila Nalanda IlyasAffiliation unknown1
Melly Pratama MahestiAffiliation unknown1
Shelvia Sandra DewiAffiliation unknown1
Sunahrowi SunahrowiAffiliation unknown1
Sem Dwi LukmanaAffiliation unknown1
Setiyani SetiyaniAffiliation unknown1
Siti Ratna PutriAffiliation unknown1
Suluh Edhi WibowoAffiliation unknown1
Sonia Yudha PradanaAffiliation unknown1
Stefanny Yuanna PutriAffiliation unknown1
Yuzak Pratama RinaldyAffiliation unknown1
Fransiski Maya ParamitaAffiliation unknown1
Dies Oktavia Dwi AstutiAffiliation unknown1
Kinanti PradivasariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/lel/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Les présuppositions dans la publicité des produits alimentaires et des boissons en français sur YouTube : une étude pragmatique</dc:title>
	<dc:creator xml:lang="en">Sausan Nailah</dc:creator>
	<dc:creator xml:lang="en">Sri Rejeki Urip</dc:creator>
	<dc:creator xml:lang="en">Anastasia Pudjitriherwanti</dc:creator>
	<dc:subject xml:lang="en">La présupposition; La publicité; La langue française; La Pragmatique</dc:subject>
	<dc:description xml:lang="en">



This study aims to describe the types of presupposition in 13 French-language food and beverage advertisements on YouTube, as well as analyze the most dominant type of presupposition using George Yule's theory. The data collection technique uses listening and note-taking techniques, while the methods and analysis techniques used are pragmatic parsing method with the technique of sorting out the determining elements (PUP) and the advanced technique of Hinge Banding Differentiating (HBB) and mark reading technique. The result of the analysis shows that there are 41 utterances in the advertisements that contain presupposition. There are four types of presupposition found, namely existential (27 data), lexical (8 data), factive (4 data), and structural (2 data). The most dominant type of presupposition is existential because it is used to convey the existence of entities such as brands, products, ingredients, or benefits, thus building trust and positive perceptions of product quality.



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	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-11-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/lel/article/view/29057</dc:identifier>
	<dc:identifier>10.15294/lel.v12i2.29057</dc:identifier>
	<dc:source xml:lang="en">Lingua Litteria Journal; Vol. 12 No. 2 (2025): Octobre 2025; 123-131</dc:source>
	<dc:source>2720-944X</dc:source>
	<dc:source>2252-6730</dc:source>
	<dc:source>10.15294/lel.v12i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/lel/article/view/29057/6638</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Lingua Litteria Journal</dc:rights>
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