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Analysis of Translation Techniques in Chinese Drama Series Titles: A Study Based on Molina and Albir's 18 Techniques

Longda Xiaokan: Journal of Mandarin Learning and Teaching · Vol. 9 No. 1 (2026) · pp. 10–38

DOI
10.15294/longdaxiaokan.v9i1.48281
ISSN
2715-1611, 2528-5734
Published
2026-06-09
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to identify and categorize the translation techniques utilized in converting Chinese drama series titles into English. Utilizing Molina and Albir’s (2002) theoretical framework, which encompasses 18 translation techniques, this research examines 100 Chinese drama series titles available on the iQIYI and WeTV platforms along with their English translations. A descriptive-qualitative method with a content analysis approach was employed. The findings indicate that 12 out of the 18 techniques were identified, with Literal Translation, Modulation, and Discursive Creation emerging as the most frequently employed technique, accounting for 16,67% of the cases, followed by borrowing, adaptation, equivalence, and Amplification. These results demonstrate that translators tend to prioritize semantic accessibility for international audiences while striving to maintain Chinese cultural identity within the translated titles.

Keywords

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6 authors · 7 co-authorship links

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Ria Riski MarsukiAffiliation unknown1
SukmaAffiliation unknown1
Wa Ode Siti Hardianti HalidunAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/longdaxiaokan/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Translation Techniques in Chinese Drama Series Titles: A Study Based on Molina and Albir's 18 Techniques</dc:title>
	<dc:creator xml:lang="en">Leni Cahyati</dc:creator>
	<dc:creator xml:lang="en">Andi Filsah Muslimat</dc:creator>
	<dc:creator xml:lang="en">Khafifa Fuji Lestari </dc:creator>
	<dc:subject xml:lang="en">Translation techniques,  Chinese drama series, C drama, Molina and Albir,  Film titles </dc:subject>
	<dc:description xml:lang="en">This study aims to identify and categorize the translation techniques utilized in converting Chinese drama series titles into English. Utilizing Molina and Albir’s (2002) theoretical framework, which encompasses 18 translation techniques, this research examines 100 Chinese drama series titles available on the iQIYI and WeTV platforms along with their English translations. A descriptive-qualitative method with a content analysis approach was employed. The findings indicate that 12 out of the 18 techniques were identified, with Literal Translation, Modulation, and Discursive Creation emerging as the most frequently employed technique, accounting for 16,67% of the cases, followed by borrowing, adaptation, equivalence, and Amplification. These results demonstrate that translators tend to prioritize semantic accessibility for international audiences while striving to maintain Chinese cultural identity within the translated titles.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-06-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/longdaxiaokan/article/view/48281</dc:identifier>
	<dc:identifier>10.15294/longdaxiaokan.v9i1.48281</dc:identifier>
	<dc:source xml:lang="en">Longda Xiaokan: Journal of Mandarin Learning and Teaching; Vol. 9 No. 1 (2026); 10-38</dc:source>
	<dc:source>2715-1611</dc:source>
	<dc:source>2528-5734</dc:source>
	<dc:source>10.15294/longdaxiaokan.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/longdaxiaokan/article/view/48281/9786</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Longda Xiaokan: Journal of Mandarin Learning and Teaching</dc:rights>
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