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Pengaruh Technical Sales Skill dan Non Technical Sales Skill terhadap Kinerja Tenaga Penjualan melalui Kepercayaan Konsumen sebagai Variabel Intervening

Management Analysis Journal · Vol. 4 No. 1 (2015)

DOI
10.15294/maj.v4i1.7227
ISSN
2502-1451, 2252-6552
Published
2015-03-08
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The purpose of this research is to explain technical sales skill, non-technical sales skill give influence toward sales performance through consumer confidence has a role as intervening variable. The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are questionnaire method, interview method and observation method. Data analysis used in this research is path analysis with IBM SPSS Statistics 20 program. The result of this research shows that consumer confidence variable has a role as intervening variable between technical sales skill and non-technical sales skill toward sales performance. The conclusion of this research is consumer confidence has a role as intervening variable between technical sales skill, and non technical sales skill, toward sales performance.

Collaboration network of the authors

40 authors · 90 co-authorship links · 4 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Jenderal Soedirman University
  • Universitas Pembangunan Nasional Veteran Yogyakarta
  • Universitas Amikom Yogyakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Erisandi ArditamaAffiliation unknown5
Eko Teguh ParipurnoUniversitas Pembangunan Nasional Veteran Yogyakarta3
Nur PrihatiningsihAffiliation unknown3
Yuyun FitrianaAffiliation unknown3
I Gede SwibawaAffiliation unknown3
Radix SuharjoAffiliation unknown3
Ari AsnaniJenderal Soedirman University2
Hartiwi DiastutiJenderal Soedirman University2
Yozi Aulia RahmanAffiliation unknown2
Ahmad Syahrul FauziAffiliation unknown2
M Fikri AmrullahAffiliation unknown2
Arvangga Oktadian KrisbiyantoroAffiliation unknown2
Moh Aris MunandarAffiliation unknown2
S MartonoAffiliation unknown2
Aprila NiravitaAffiliation unknown2
Andhi WijayantoAffiliation unknown2
Tri Marhaeni Pudji AstutiAffiliation unknown2
Eta Yuni LestariAffiliation unknown2
Pradipta KurniasantiAffiliation unknown2
Martien Herna SusantiAffiliation unknown2
Sunarto SunartoAffiliation unknown2
Eko HandoyoAffiliation unknown2
Rerenstradika Tizar TerryanaAffiliation unknown2
Kristianto NugrohoAffiliation unknown2
HEE JONG KOHAffiliation unknown2
Dwinita Wikan UtamiAffiliation unknown2
Araz MeilinAffiliation unknown2
Yulia PujiastutiAffiliation unknown2
Jauharlina JauharlinaAffiliation unknown2
Tri AtmowidiAffiliation unknown2
RIKA RAFFIUDINAffiliation unknown2
Windra PriawandiputraAffiliation unknown2
Mahardika Gama PradanaAffiliation unknown2
Jasmi JasmiAffiliation unknown2
Heru Adi DjatmikoAffiliation unknown2
Devi Wening AstariUniversitas Amikom Yogyakarta1
Aqmarina Laili AsyrafiUniversitas Pembangunan Nasional Veteran Yogyakarta1
Hikmat SurbaktiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Technical Sales Skill dan Non Technical Sales Skill terhadap Kinerja Tenaga Penjualan melalui Kepercayaan Konsumen sebagai Variabel Intervening</dc:title>
	<dc:creator>Lestari, Puji</dc:creator>
	<dc:creator>Wartini, Sri</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this research is to explain technical sales skill, non-technical sales skill give influence toward sales performance through consumer confidence has a role as intervening variable. The sampling uses incidental sampling technique. The numbers of respondents are 116 respondents. The methods used to collect the data are questionnaire method, interview method and observation method. Data analysis used in this research is path analysis with IBM SPSS Statistics 20 program. The result of this research shows that consumer confidence variable has a role as intervening variable between technical sales skill and non-technical sales skill toward sales performance. The conclusion of this research is consumer confidence has a role as intervening variable between technical sales skill, and non technical sales skill, toward sales performance.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2015-03-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/7227</dc:identifier>
	<dc:identifier>10.15294/maj.v4i1.7227</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 4 No 1 (2015): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/7227/5010</dc:relation>
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