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Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen

Management Analysis Journal · Vol. 5 No. 2 (2017)

DOI
10.15294/maj.v5i2.9439
ISSN
2502-1451, 2252-6552
Published
2017-04-25
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE.

Collaboration network of the authors

31 authors · 35 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Affiliation unknown
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  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Agus WahyudinAffiliation unknown1
Maylia Pramono SariAffiliation unknown1
Trisni SuryariniAffiliation unknown1
Maylia Pramono SariAffiliation unknown1
Muhammad Fathur RozaqAffiliation unknown1
Zainab AzizahAffiliation unknown1
Fredianaika IstantiAffiliation unknown1
Nadia Ingrida KusumaAffiliation unknown1
Rani Hapsari NindyakiranaAffiliation unknown1
Alfiyah NurainiAffiliation unknown1
Muhammad NahdluddinAffiliation unknown1
Kukuh FamiliarAffiliation unknown1
Muhammad Hisyam NaufalAffiliation unknown1
Dyah Retno AsmoroAffiliation unknown1
Cici Safita SariAffiliation unknown1
Umi AzizahAffiliation unknown1
Brendan EcstasiaAffiliation unknown1
Fatin FuroidaAffiliation unknown1
Rani RanitasariAffiliation unknown1
Lely SilviaAffiliation unknown1
Chandra BuanaAffiliation unknown1
Isma PuspitasariAffiliation unknown1
Muhammad Arif KurniawanAffiliation unknown1
Aslama Odilak Ma'arifAffiliation unknown1
Fitria AyuningsihAffiliation unknown1
Septina TambaAffiliation unknown1
Rossa KhasanahAffiliation unknown1
Valiza Lulu IqlimaAffiliation unknown1
Spica SihombingAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Analisis Pengaruh Perpindahan Merek melalui Harga, Iklan dan Ketidakpuasan Konsumen</dc:title>
	<dc:creator>Sulistyo, Budhi Ade</dc:creator>
	<dc:creator>Maftukhah, ida</dc:creator>
	<dc:description xml:lang="en-US">The aim of this study was to investigate the influence of positive pricing, advertising, and consumer dissatisfaction against brand switching of courirer services company partially or simultaneously.The research sample was determined using iterations formula method with a total of 118 respondents using Purposive Sampling.Methods of data collection using questionnaires that measured using a Likert scale. The analyze percentage is using descriptive analysis and multiple regression analysis.The conclusions is the higher of price offered, the more likely consumers switch brands to PT JNE, increasingly active ads, the more likely consumers switch brands to PT JNE, and the higher level of consumers dissatisfaction, the more likely consumers switch to PT JNE. </dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2017-04-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/9439</dc:identifier>
	<dc:identifier>10.15294/maj.v5i2.9439</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 5 No 2 (2016): Management Analysis Journal</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/9439/7714</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Management Analysis Journal</dc:rights>
</oai_dc:dc>