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The Effect of Place Branding, Promotion and Tourism Product Attribute on Decision to Visit Through The Destination Image

Management Analysis Journal · Vol. 7 No. 3 (2018) · pp. 328–339

DOI
10.15294/maj.v7i3.24135
ISSN
2502-1451, 2252-6552
Published
2018-09-25
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The purpose of this study is to know the effect of place branding, promotion and attributes of tourism products to the decision to visit through the image of the destination. The population in this study is the visitors of Teluk Penyu beach tourism destination of Cilacap regency. The number of samples in this study were 150 respondents with Accidental sampling technique. Data analysis using Path Analysis with SPSS program version 21, where variables used include place branding (X1), promotion (X2), tourism product attribute (X3), destination image (Z1), Decision to visit (Y1). The result of the research found that all hypothesis of direct effect proposed is accepted where the significance value is direct influence. This proves the hypothesis both directly and indirectly in this study are all accepted. Conclusion the better place branding, promotion and tourism product attributes can affect the image of the destination that will impact on the decision to visit.

Collaboration network of the authors

40 authors · 85 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Institut Teknologi Sepuluh Nopember
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Joko WidodoAffiliation unknown4
Nina OktarinaAffiliation unknown2
Heri YantoAffiliation unknown2
Rusdarti RusdartiAffiliation unknown2
S MartonoAffiliation unknown1
Dewi NovianasariAffiliation unknown1
Suwito Eko PramonoAffiliation unknown1
Nova Mega PersadaAffiliation unknown1
Amin YusufAffiliation unknown1
Ferdinandus LuanAffiliation unknown1
Arief YuliantoState University of Semarang1
Yan Septio Bintoro AndaniAffiliation unknown1
Totok Sumaryanto. FAffiliation unknown1
Jefry Deska SetyawanAffiliation unknown1
Mukhsinatul ArifahAffiliation unknown1
M. HarlanuAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Siti MunajiyahAffiliation unknown1
Novita SariAffiliation unknown1
Pipit MeillaniAffiliation unknown1
Muslimun MuslimunAffiliation unknown1
Efa Ariska FitriyaniAffiliation unknown1
Iryana Dewi AstutiAffiliation unknown1
Fahrur RoziInstitut Teknologi Sepuluh Nopember1
Sri PujiastutiAffiliation unknown1
Lilis NuryantiAffiliation unknown1
Saras Meilia PuspitasariAffiliation unknown1
Hening UjianingrumAffiliation unknown1
Arifa Miftahul JannahAffiliation unknown1
Dewi Yuniar MagetanaAffiliation unknown1
Rizal Eko WibowoAffiliation unknown1
Maman RachmanAffiliation unknown1
Astri Sulistiani RisnaediAffiliation unknown1
Ari Tri SoegitoAffiliation unknown1
Hindah Wasis HardaningtiastutiAffiliation unknown1
Hilda Dhaniartika Nurma’ardiAffiliation unknown1
M.Syakib Arsalan Citra PurnamaAffiliation unknown1
Sri SetyaningsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Effect of Place Branding, Promotion and Tourism Product Attribute on Decision to Visit Through The Destination Image</dc:title>
	<dc:creator>Fuadillah, Nanda</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study is to know the effect of place branding, promotion and attributes of tourism products to the decision to visit through the image of the destination. The population in this study is the visitors of Teluk &amp;nbsp;Penyu beach tourism destination of Cilacap regency. The number of samples in this study were 150 respondents with Accidental sampling technique. Data analysis using Path Analysis with SPSS program version 21, where variables used include place branding (X1), promotion (X2), tourism product attribute (X3), destination image (Z1), Decision to visit (Y1). The result of the research found that all hypothesis of direct effect proposed is accepted where the significance value is &amp;lt;0,050, whereas for the intervening test obtained the total value of indirect effect&amp;gt; direct influence. This proves the hypothesis both directly and indirectly in this study are all accepted. Conclusion the better place branding, promotion and tourism product attributes can affect the image of the destination that will impact on the decision to visit.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-09-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/24135</dc:identifier>
	<dc:identifier>10.15294/maj.v7i3.24135</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 3 (2018): Management Analysis Journal; 328-339</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/24135/12571</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
</oai_dc:dc>