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The Influence of Satisfaction, Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions

Management Analysis Journal · Vol. 7 No. 3 (2018) · pp. 340–351

DOI
10.15294/maj.v7i3.24958
ISSN
2502-1451, 2252-6552
Published
2018-09-25
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have indirect effect toward switching behavior through switching intentions.

Collaboration network of the authors

40 authors · 65 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gadjah Mada
  • University of Ulsan
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Dzulfikar FauziUniversitas Gadjah Mada2
Reny Eka SariAffiliation unknown2
Chasandra PuspitasariUniversitas Gadjah Mada1
Kasliono KaslionoUniversitas Gadjah Mada1
Wahyu Sri MulyaniUniversitas Gadjah Mada1
Laksono KurnianggoroUniversity of Ulsan1
Joko HariyonoAffiliation unknown1
Agus HarjokoUniversitas Gadjah Mada1
Abdul KholikUniversitas Gadjah Mada1
Suprapto SupraptoUniversitas Gadjah Mada1
Yaqutina Marjani SantosaUniversitas Gadjah Mada1
Agfianto Eko PutraUniversitas Gadjah Mada1
Nur RokhmanUniversitas Gadjah Mada1
Riska Amalia PraptiwiUniversitas Gadjah Mada1
Aliyyah Nur AzhariUniversitas Gadjah Mada1
Cholis MahardhikaAffiliation unknown1
Aida Roihana ZuhroAffiliation unknown1
Amin YusufAffiliation unknown1
Yanuarius Seran FahikAffiliation unknown1
Tri SuminarAffiliation unknown1
Aninda Mawar IntanuariAffiliation unknown1
Siti NurnaningsihAffiliation unknown1
Laela AtikahAffiliation unknown1
Dian ArifianiAffiliation unknown1
Shella PrahastiAffiliation unknown1
Ayu ErawatiAffiliation unknown1
Elizah ElizahAffiliation unknown1
Nuratun ZakiyahAffiliation unknown1
Falilah FalilahAffiliation unknown1
S MartonoAffiliation unknown1
Ariesa PrihartantiAffiliation unknown1
Rusdarti RusdartiAffiliation unknown1
Indah MerakatiAffiliation unknown1
Joko WidodoAffiliation unknown1
Ika Maratus SholekhahAffiliation unknown1
Sucihatiningsih Dian Wisika PrajantiAffiliation unknown1
Mugiono MugionoAffiliation unknown1
Nanda Bella Fidanty ShahnazAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Satisfaction , Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions</dc:title>
	<dc:creator>Hartono, Kundi</dc:creator>
	<dc:creator>Wahyono, Wahyono</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of &amp;nbsp;sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have&amp;nbsp; indirect effect toward switching behavior through switching intentions.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-09-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/24958</dc:identifier>
	<dc:identifier>10.15294/maj.v7i3.24958</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 3 (2018): Management Analysis Journal; 340-351</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/24958/12574</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
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