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The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance

Management Analysis Journal · Vol. 7 No. 4 (2018) · pp. 458–468

DOI
10.15294/maj.v7i4.25637
ISSN
2502-1451, 2252-6552
Published
2018-12-20
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.

Collaboration network of the authors

40 authors · 85 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Institut Teknologi Sepuluh Nopember
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Joko WidodoAffiliation unknown4
Nina OktarinaAffiliation unknown2
Heri YantoAffiliation unknown2
Rusdarti RusdartiAffiliation unknown2
S MartonoAffiliation unknown1
Dewi NovianasariAffiliation unknown1
Suwito Eko PramonoAffiliation unknown1
Nova Mega PersadaAffiliation unknown1
Amin YusufAffiliation unknown1
Ferdinandus LuanAffiliation unknown1
Arief YuliantoState University of Semarang1
Yan Septio Bintoro AndaniAffiliation unknown1
Totok Sumaryanto. FAffiliation unknown1
Jefry Deska SetyawanAffiliation unknown1
Mukhsinatul ArifahAffiliation unknown1
M. HarlanuAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Siti MunajiyahAffiliation unknown1
Novita SariAffiliation unknown1
Pipit MeillaniAffiliation unknown1
Muslimun MuslimunAffiliation unknown1
Efa Ariska FitriyaniAffiliation unknown1
Iryana Dewi AstutiAffiliation unknown1
Fahrur RoziInstitut Teknologi Sepuluh Nopember1
Sri PujiastutiAffiliation unknown1
Lilis NuryantiAffiliation unknown1
Saras Meilia PuspitasariAffiliation unknown1
Hening UjianingrumAffiliation unknown1
Arifa Miftahul JannahAffiliation unknown1
Dewi Yuniar MagetanaAffiliation unknown1
Rizal Eko WibowoAffiliation unknown1
Maman RachmanAffiliation unknown1
Astri Sulistiani RisnaediAffiliation unknown1
Ari Tri SoegitoAffiliation unknown1
Hindah Wasis HardaningtiastutiAffiliation unknown1
Hilda Dhaniartika Nurma’ardiAffiliation unknown1
M.Syakib Arsalan Citra PurnamaAffiliation unknown1
Sri SetyaningsihAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Market Orientation, Learning Orientation, Innovation and Competitive Advantage to Improve Marketing Performance</dc:title>
	<dc:creator>Nurhasanah, Novi</dc:creator>
	<dc:creator>Murwatiningsih, Murwatiningsih</dc:creator>
	<dc:description xml:lang="en-US">The study is aimed at examining the effect of market orientation, learning orientation, innovation and competitive advantage on marketing performance. Populations in this research are 41 which 3, 4, and 5 star-rated hotels in Semarang City. The numbers of samples in this research are 120 respondents by using purposive sampling technique. Methods of data collection are using documentation and questionnaires. Data analysis is using Structural Equation Modeling (SEM). The result of this research show that companies which apply learning orientation, innovation and competitive advantage can improve marketing performance, but for market orientation has no effect on marketing performance.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2018-12-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/25637</dc:identifier>
	<dc:identifier>10.15294/maj.v7i4.25637</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 4 (2018): Management Analysis Journal; 458-468</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/25637/12676</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
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