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The Influence of Utilitarian Value and Hedonical Values on Customer Loyalty through Customer Satisfaction

Management Analysis Journal · Vol. 8 No. 2 (2019) · pp. 146–155

DOI
10.15294/maj.v8i2.26061
ISSN
2502-1451, 2252-6552
Published
2019-06-20
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to determine the direct indirect influence of utilitarian value, hedonic value and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of D’Bill Coffee & Resto. The number of sample is 107 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that utilitarian value affect customer loyalty, hedonic value affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of utilitarian value and hedonic value on customer loyalty.

Collaboration network of the authors

31 authors · 41 co-authorship links

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Co-authorOrganisationJoint articles
Siti RidloahAffiliation unknown2
Gavida Novi WidodoAffiliation unknown1
Dwi CahyaningdyahAffiliation unknown1
Fafurida FafuridaAffiliation unknown1
Rini Setyo WitiastutiAffiliation unknown1
Syam WidiaAffiliation unknown1
Farid AhmadiAffiliation unknown1
Hanan MaulanaAffiliation unknown1
ngizzah khalwiyatun nisakAffiliation unknown1
Cahyati AgustinaAffiliation unknown1
Nisaa’ NuurillahAffiliation unknown1
Risalatin HijjahAffiliation unknown1
Riyantina RiyantinaAffiliation unknown1
deka erfianaAffiliation unknown1
Fajar MaulanaAffiliation unknown1
Ayang Aulia NurantoAffiliation unknown1
Tio DarmantoAffiliation unknown1
Siti Asroliatun WahidahAffiliation unknown1
Tika IswariniAffiliation unknown1
Dwi AgustinaAffiliation unknown1
Dewi SukmawardiniAffiliation unknown1
Ririn Amelia SariAffiliation unknown1
Adhi WidyaktoAffiliation unknown1
Yohanes SuhardjoAffiliation unknown1
rr Lulus Prapti NSSAffiliation unknown1
Mila AmaliaAffiliation unknown1
Dwi Endah PratiwiAffiliation unknown1
Arkan Fajri Eka PutraAffiliation unknown1
Tika ArismawatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Utilitarian Value and Hedonical Values on Customer Loyalty through Customer Satisfaction</dc:title>
	<dc:creator>Sari, Ayuk Nurmalita</dc:creator>
	<dc:creator>Ardiansari, Anindya</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the direct indirect influence of utilitarian value, hedonic value and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of D’Bill Coffee &amp;amp; Resto. The number of sample is 107 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that utilitarian value affect customer loyalty, hedonic value affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of utilitarian value and hedonic value on customer loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/26061</dc:identifier>
	<dc:identifier>10.15294/maj.v8i2.26061</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 8 No 2 (2019): Management Analysis Journal; 146-155</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/26061/14415</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Management Analysis Journal</dc:rights>
</oai_dc:dc>