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The Influence of Product Quality, Brand Image on Purchasing Decisions through Brand Trust as Mediating Variable

Management Analysis Journal · Vol. 7 No. 4 (2019) · pp. 528–539

DOI
10.15294/maj.v7i4.30407
ISSN
2502-1451, 2252-6552
Published
2019-06-28
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The aim of the study is to examine the effect of product quality and brand image on purchasing decisions throught brand trust. The population in this study is the consumers of Sambal Terasi Siap Pakai (Ready to use shrimp paste sauce) product from ABC brand in Semarang and applying incindental sampling. Questionaire used instrument test, descriptive analysis, classic assumption test, partial test and path analysis. The data was analysed by SPSS 21 software for Windows. This study found that product quality has a positive effect on brand trust, brand image has a positive effect on brand trust, brand image has a positive effect on brand trust, product quality has positive effect on purchasing decision, brand trust has a positive effect on purchasing decision, product quality has a positive positife effectbon purchasing decision throught brand trust, brand image has a positive effect on purchasing decision throught brand trust.

Collaboration network of the authors

12 authors · 22 co-authorship links

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Co-authorOrganisationJoint articles
Hasan MukhibadAffiliation unknown1
Putri Ayu AgustyariniAffiliation unknown1
Jazilatun NafisahAffiliation unknown1
Salsabillah Suci RahmadaniAffiliation unknown1
Natasya FebrianyAffiliation unknown1
Shalsa Ayu ShabrinaAffiliation unknown1
Nawang AliawatiAffiliation unknown1
Sudrajat SudrajatAffiliation unknown1
Kismiatun KismiatunAffiliation unknown1
Dhimas Surya AnggaraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Product Quality, Brand Image on Purchasing Decisions through Brand Trust as Mediating Variable</dc:title>
	<dc:creator>Hapsoro, Bayu Bagas</dc:creator>
	<dc:creator>Hafidh, Wildan Ainul</dc:creator>
	<dc:description xml:lang="en-US">&amp;nbsp;The aim of the study is to examine the effect of product quality and brand image on purchasing decisions throught brand trust. The population in this study is the consumers of Sambal Terasi Siap Pakai (Ready to use shrimp paste sauce) product from ABC brand in Semarang and applying incindental sampling. Questionaire used instrument test, descriptive analysis, classic assumption test, partial test and path analysis. The data was analysed by SPSS 21 software for Windows. This study found that product quality has a positive effect on brand trust, brand image has a positive effect on brand trust, brand image has a positive effect on brand trust, product quality has positive effect on purchasing decision, brand trust has a positive effect on purchasing decision, product quality has a positive positife effectbon purchasing decision throught brand trust, brand image has a positive effect on purchasing decision throught brand trust.
&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/30407</dc:identifier>
	<dc:identifier>10.15294/maj.v7i4.30407</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 7 No 4 (2018): Management Analysis Journal; 528-539</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v7i4</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/30407/13560</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2018 Management Analysis Journal</dc:rights>
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