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The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction

Management Analysis Journal · Vol. 9 No. 1 (2020) · pp. 72–80

DOI
10.15294/maj.v9i1.35899
ISSN
2502-1451, 2252-6552
Published
2020-03-24
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.

Collaboration network of the authors

32 authors · 36 co-authorship links

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Co-authorOrganisationJoint articles
Agus WahyudinAffiliation unknown1
Maylia Pramono SariAffiliation unknown1
Trisni SuryariniAffiliation unknown1
Maylia Pramono SariAffiliation unknown1
Muhammad Fathur RozaqAffiliation unknown1
Zainab AzizahAffiliation unknown1
Fredianaika IstantiAffiliation unknown1
Nadia Ingrida KusumaAffiliation unknown1
Rani Hapsari NindyakiranaAffiliation unknown1
Alfiyah NurainiAffiliation unknown1
Muhammad NahdluddinAffiliation unknown1
Kukuh FamiliarAffiliation unknown1
Budhi Ade SulistyoAffiliation unknown1
Muhammad Hisyam NaufalAffiliation unknown1
Dyah Retno AsmoroAffiliation unknown1
Cici Safita SariAffiliation unknown1
Umi AzizahAffiliation unknown1
Brendan EcstasiaAffiliation unknown1
Fatin FuroidaAffiliation unknown1
Rani RanitasariAffiliation unknown1
Lely SilviaAffiliation unknown1
Chandra BuanaAffiliation unknown1
Isma PuspitasariAffiliation unknown1
Aslama Odilak Ma'arifAffiliation unknown1
Fitria AyuningsihAffiliation unknown1
Septina TambaAffiliation unknown1
Rossa KhasanahAffiliation unknown1
Valiza Lulu IqlimaAffiliation unknown1
Spica SihombingAffiliation unknown1
Jihad Lukis PanjawaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/maj/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction</dc:title>
	<dc:creator>Kurniawan, Muhammad Arif</dc:creator>
	<dc:creator>Maftukhah, Ida</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-03-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/maj/article/view/35899</dc:identifier>
	<dc:identifier>10.15294/maj.v9i1.35899</dc:identifier>
	<dc:source xml:lang="en-US">Management Analysis Journal; Vol 9 No 1 (2020): Management Analysis Journal; 72-80</dc:source>
	<dc:source>2502-1451</dc:source>
	<dc:source>2252-6552</dc:source>
	<dc:source>10.15294/maj.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/maj/article/view/35899/16111</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Management Analysis Journal</dc:rights>
</oai_dc:dc>