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PERCEIVED QUALITY KONSUMEN TERHADAP LOCAL COSMETIC BRAND DAN GLOBAL COSMETIC BRAND (STUDI PADA MARTHA TILAAR DAN THE BODY SHOP)

Journal of Social and Industrial Psychology · Vol. 3 No. 1 (2014)

DOI
10.15294/sip.v3i1.3705
ISSN
2964-4135, 2252-6838
Published
2014-10-15
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Produk yang terus mengalami peningkatan setiap tahunnya adalah produk kosmetik. Penelitian ini ditujukan untuk mengetahui tingkat perceived quality konsumen terhadap local cosmetic brand (Martha Tilaar) maupun global cosmetic brand (The Body Shop). Perceived Quality diukur melalui enam dimensi yaitu kinerja, fitur, keandalan, daya tahan, pelayanan serta gaya dan desain. Metode yang digunakan dalam penelitian ini adalah kuantitatif komparasi. Variabel penelitian ini yaitu perceived quality. Sampel penelitian ini adalah konsumen pengguna Martha Tilaar dan The Body Shop yang berada di Kota Semarang dengan teknik pengambilan sampel menggunakan incidental sampling sebanyak 100 responden. Instumen yang digunakan adalah Skala Likert yang dimodifikasi. Analisis data yang digunakan adalah Paired Sample T-Test. Hasil penelitian menunjukkan taraf signifikansi dari uji hipotesis adalah 0,481, artinya tidak terdapat perbedaan perceived quality konsumen terhadap local cosmetic brand dan global cosmetic brand. Sementara itu pada hasil penelitian per dimensi menunjukkan adanya perbedaan perceived quality pada kedua cosmetic brand tersebut dimana local cosmetic brand unggul pada dimensi kinerja dan daya tahan, sedangkan global cosmetic brand unggul pada keandalan, pelayanan serta gaya dan desain. Products continues to increase every year is a cosmetic product. This study aimed to determine the level of perceived quality of the local consumers of cosmetic brands (Martha Tilaar) and global cosmetic brand (The Body Shop). Perceived Quality is measured through six dimensions of performance, features, reliability, durability, and style and design services. The method used in this study was a quantitative comparison. This research variables, namely perceived quality. The sample was Martha Tilaar consumers and users of The Body Shop is located in the city of Semarang with a sampling technique using incidental sampling of 100 respondents. Instrument used was a modified Likert Scale. Analysis of the data used is Paired Sample T-Test. The results showed a significance level of a hypothesis test is 0.481, meaning that there is no difference in the perceived quality of the local consumers of cosmetic brand and a global cosmetic brand.

Collaboration network of the authors

33 authors · 94 co-authorship links · 5 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universidade Católica Portuguesa
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sugeng HariyadiAffiliation unknown3
Pradipta Christy PratiwiState University of Semarang2
Rofi WahanisaState University of Semarang2
Dyah Ayu RahmawatiState University of Semarang2
Septhian Eka AdiyatmaState University of Semarang2
Diana DianaState University of Semarang1
Rina WindiartiState University of Semarang1
Neneng TasuahAffiliation unknown1
Wantoro WantoroState University of Semarang1
Moh. Iqbal MabruriState University of Semarang1
Santi RohmawatiState University of Semarang1
Inge Widya Pangestika PratomoState University of Semarang1
Satrio Sakti NugrohoUniversidade Católica Portuguesa1
Pradipta Christy PratiwiAffiliation unknown1
Rofi WahanisaAffiliation unknown1
Dyah Ayu RahmawatiAffiliation unknown1
Santi RohmawatiAffiliation unknown1
Siti NuzuliaAffiliation unknown1
Ahmad Habib Al FikryAffiliation unknown1
Ardia Pramesthi Regita Cahyani FAffiliation unknown1
Qasim Al JazuliAffiliation unknown1
Maydita Arie Stya PutriAffiliation unknown1
AlfiyanahAffiliation unknown1
Naswa Bunga OctaviaAffiliation unknown1
Attaya Rana RizqAffiliation unknown1
Muhammad Fikrie Hisram AzizAffiliation unknown1
Latifa FaristinAffiliation unknown1
Abdul Rasyid HendartoAffiliation unknown1
Dinar Emilia SafitriAffiliation unknown1
Vania Salsabila AurelliaAffiliation unknown1
Rony FachrudinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/sip/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PERCEIVED QUALITY KONSUMEN TERHADAP LOCAL COSMETIC BRAND DAN GLOBAL COSMETIC BRAND (STUDI PADA MARTHA TILAAR DAN THE BODY SHOP)</dc:title>
	<dc:creator>Putri, Ervina Witriana</dc:creator>
	<dc:creator>Prihastuty, Rahmawati</dc:creator>
	<dc:description xml:lang="en-US">Produk yang terus mengalami peningkatan setiap tahunnya adalah produk kosmetik. Penelitian ini ditujukan untuk mengetahui tingkat perceived quality konsumen terhadap local cosmetic brand (Martha Tilaar) maupun global cosmetic brand (The Body Shop). Perceived Quality diukur melalui enam dimensi yaitu kinerja, fitur, keandalan, daya tahan, pelayanan serta gaya dan desain. Metode yang digunakan dalam penelitian ini adalah kuantitatif komparasi. Variabel penelitian ini yaitu perceived quality. Sampel penelitian ini adalah konsumen pengguna Martha Tilaar dan The Body Shop yang berada di Kota Semarang dengan teknik pengambilan sampel menggunakan incidental sampling sebanyak 100 responden. Instumen yang digunakan adalah Skala Likert yang dimodifikasi. Analisis data yang digunakan adalah Paired Sample T-Test. Hasil penelitian menunjukkan taraf signifikansi dari uji hipotesis adalah 0,481, artinya tidak terdapat perbedaan perceived quality konsumen terhadap local cosmetic brand dan global cosmetic brand. Sementara itu pada hasil penelitian per dimensi menunjukkan adanya perbedaan perceived quality pada kedua cosmetic brand tersebut dimana local cosmetic brand unggul pada dimensi kinerja dan daya tahan, sedangkan global cosmetic brand unggul pada keandalan, pelayanan serta gaya dan desain. Products continues to increase every year is a cosmetic product. This study aimed to determine the level of perceived quality of the local consumers of cosmetic brands (Martha Tilaar) and global cosmetic brand (The Body Shop). Perceived Quality is measured through six dimensions of performance, features, reliability, durability, and style and design services. The method used in this study was a quantitative comparison. This research variables, namely perceived quality. The sample was Martha Tilaar consumers and users of The Body Shop is located in the city of Semarang with a sampling technique using incidental sampling of 100 respondents. Instrument used was a modified Likert Scale. Analysis of the data used is Paired Sample T-Test. The results showed a significance level of a hypothesis test is 0.481, meaning that there is no difference in the perceived quality of the local consumers of cosmetic brand and a global cosmetic brand.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2014-10-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/sip/article/view/3705</dc:identifier>
	<dc:identifier>10.15294/sip.v3i1.3705</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Social and Industrial Psychology; Vol 3 No 1 (2014)</dc:source>
	<dc:source>2964-4135</dc:source>
	<dc:source>2252-6838</dc:source>
	<dc:source>10.15294/sip.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/sip/article/view/3705/3317</dc:relation>
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