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Juridical Review of Singer’s Voice Publicity Rights in AI Use on Digital Media Platform

Law Research Review Quarterly · Vol. 12 No. 6 (2026) · pp. 3404–3436

DOI
10.15294/lrrq.v12i6.59280
ISSN
2716-3415
Published
2026-07-15
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The development of Artificial Intelligence (AI) has significantly transformed the creative industry. One emerging phenomenon is the use of AI voice cloning technology, which enables the replication of singer's voices without the direct involvement or consent of the original voice owners. This practice raises complex legal issues, particularly concerning the protection of singer's right of publicity as part of their personal and commercial identity. This study examines two primary issues: the juridical review of singer's right of publicity in Indonesia and the forms of legal liability arising from the use of AI on digital media platforms. This research employs a normative juridical method with statutory and conceptual approaches, utilizing primary legal materials in the form of relevant legislation and secondary legal materials derived from legal literature and scientific journals. The results indicate that Indonesia has not yet explicitly regulated the protection of singer's voices as an object of right of publicity. However, legal protection may be afforded through the analogy of existing regulations, namely the Copyright Law (UUHC), the Personal Data Protection Law (UU PDP), and the Electronic Information and Transactions Law (UU ITE), as well as through civil liability mechanisms, including cease and desist notices (somasi) and tort claims based on PMH in accordance with the applicable legal provisions. Given the absence of specific regulations governing publicity rights, amendments to the Copyright Law (UUHC) are necessary to ensure effective legal protection and legal certainty for stakeholders in the creative industry, particularly singers, in the era of artificial intelligence.

Keywords

Collaboration network of the authors

30 authors · 65 co-authorship links

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  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
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Show as table
Co-authorOrganisationJoint articles
Rindia Fanny KusumaningtyasAffiliation unknown2
Ivan Bhakti YudistiraAffiliation unknown2
Dewi SulistianingsihState University of Semarang2
Rodiyah RodiyahAffiliation unknown2
Waspiah WaspiahAffiliation unknown2
Kartika Fajar CahyaniAffiliation unknown2
Adinda Ratna PertiwiAffiliation unknown2
Bayu BimantaraAffiliation unknown2
Shalisha Danica PangaribuanAffiliation unknown2
Giovanni Helennia ChastineAffiliation unknown2
Safa NurfebriyantiAffiliation unknown2
Shavia Hana NoviatantriAffiliation unknown2
Pujiono PujionoAffiliation unknown1
Rini FidiyaniAffiliation unknown1
Ibadurrahman Hanan AbdullahAffiliation unknown1
Afifah WidyastutiAffiliation unknown1
Safira MaharaniAffiliation unknown1
Yuli Prasetyo AdhiAffiliation unknown1
Hafiz Rafi UddinAffiliation unknown1
Renard Kananda DiptaAffiliation unknown1
Muhamad Fajar IrfandiAffiliation unknown1
Shelly Khalimatus ShafiraAffiliation unknown1
Hanifah Is'aadAffiliation unknown1
MUHAMMAD INDRA MUHTARAffiliation unknown1
alif farhanAffiliation unknown1
Yessi AinurohwatiAffiliation unknown1
Vincentius Pieter Noehveltino Bonitu SuriAffiliation unknown1
Latifah Ayu LestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/snh/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Juridical Review of Singer’s Voice Publicity Rights in AI Use on Digital Media Platform</dc:title>
	<dc:creator xml:lang="en">Sisca Mustika Tiara</dc:creator>
	<dc:creator xml:lang="en">Andry Setiawan</dc:creator>
	<dc:subject xml:lang="en">Right of Publicity</dc:subject>
	<dc:subject xml:lang="en"> Artificial Intelligence</dc:subject>
	<dc:subject xml:lang="en">Singer's Voice</dc:subject>
	<dc:subject xml:lang="en">Digital Media Platform</dc:subject>
	<dc:description xml:lang="en">The development of Artificial Intelligence (AI) has significantly transformed the creative industry. One emerging phenomenon is the use of AI voice cloning technology, which enables the replication of singer's voices without the direct involvement or consent of the original voice owners. This practice raises complex legal issues, particularly concerning the protection of singer's right of publicity as part of their personal and commercial identity. This study examines two primary issues: the juridical review of singer's right of publicity in Indonesia and the forms of legal liability arising from the use of AI on digital media platforms. This research employs a normative juridical method with statutory and conceptual approaches, utilizing primary legal materials in the form of relevant legislation and secondary legal materials derived from legal literature and scientific journals. The results indicate that Indonesia has not yet explicitly regulated the protection of singer's voices as an object of right of publicity. However, legal protection may be afforded through the analogy of existing regulations, namely the Copyright Law (UUHC), the Personal Data Protection Law (UU PDP), and the Electronic Information and Transactions Law (UU ITE), as well as through civil liability mechanisms, including cease and desist notices (somasi) and tort claims based on PMH in accordance with the applicable legal provisions. Given the absence of specific regulations governing publicity rights, amendments to the Copyright Law (UUHC) are necessary to ensure effective legal protection and legal certainty for stakeholders in the creative industry, particularly singers, in the era of artificial intelligence.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-07-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.unnes.ac.id/journals/snh/article/view/59280</dc:identifier>
	<dc:identifier>10.15294/lrrq.v12i6.59280</dc:identifier>
	<dc:source xml:lang="en">Law Research Review Quarterly; Vol. 12 No. 6 (2026): Special Edition Part 2; 3404-3436</dc:source>
	<dc:source>2716-3415</dc:source>
	<dc:source>10.15294/lrrq.v12i6</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/snh/article/view/59280/10748</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Law Research Review Quarterly</dc:rights>
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