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Design and Quality Analysis of Nara Sela Contemporary Fashion with QR Code Based Interactive Fashion

TEKNOBUGA: Jurnal Teknologi Busana dan Boga · Vol. 14 No. 1 (2026) · pp. 65–78

DOI
10.15294/teknobuga.v14i1.41131
ISSN
2528-7087, 2085-4056
Published
2026-01-20
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The development of the fashion industry in the digital age has encouraged the incorporation of interactive technology into contemporary fashion design. This study aims to (1) describe the design process of contemporary fashion of Nara Sela and (2) analyze its quality through the application of interactive features based on QR codes. The research uses the Research and Development (R&D) method using the PPE (Planning, Production, and Evaluation) development model. Data were collected through observation sheets involving five expert panelists and twenty trained panelists and analyzed using descriptive quantitative techniques. The results of the study show that 1) Nara Sela fashion design integrates QR codes as an integral design element rather than just serving as an information label. Digital content accessed through QR codes includes design concept narratives, fashion visuals, and photo and video documentation, which adds value by enhancing the user experience. 2) the results of the evaluation show that the quality of Nara Sela's fashion is categorized as very feasible based on aspects of design, aesthetics, sewing techniques, performance, and uniqueness. These findings have implications for the development of fashion education and digital fashion, particularly in promoting innovation in contemporary fashion that integrates aesthetic values with interactive user experiences.

Keywords

Collaboration network of the authors

40 authors · 91 co-authorship links · showing the 40 most connected

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  • University of Brawijaya
  • University of Indonesia
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Yeri SutopoAffiliation unknown5
Ade Novi Nurul IhsaniAffiliation unknown3
Nur QudusAffiliation unknown2
Nelly Setyowati AnggraeniAffiliation unknown2
Samsudin AnisAffiliation unknown2
Adhi KusumastutiAffiliation unknown2
Trisnani WidowatiAffiliation unknown2
Sita NurmasitahAffiliation unknown2
Roudlotus SholikhahAffiliation unknown2
SRI WAHYUNIAffiliation unknown2
Muh Fakhrihun Na'amAffiliation unknown2
Jawade HafidzAffiliation unknown2
Nur ShabrinaAffiliation unknown1
Sri HandayaniUniversity of Brawijaya1
Delta ApriyaniAffiliation unknown1
Amalia ShofiAffiliation unknown1
Retno MarlangenAffiliation unknown1
Wulansari PrasetyaningtyasAffiliation unknown1
Dwi Putri AsihAffiliation unknown1
Luluk WitantiAffiliation unknown1
Bilqis Lailatul MardliyahAffiliation unknown1
Anindya Rahma SuwignyoAffiliation unknown1
Agita Ainur RizqiyahAffiliation unknown1
Adinda WibowoAffiliation unknown1
Titin AgustinaAffiliation unknown1
Maria KrisnawatiAffiliation unknown1
Sharfina Nur WulandariAffiliation unknown1
Agita Ainur RizqiyahAffiliation unknown1
WiddiyantiAffiliation unknown1
Putri NurrohmahAffiliation unknown1
Intikana Mega RizkyAffiliation unknown1
Siti NurrohmahUniversity of Indonesia1
Dwi RetnoAffiliation unknown1
Fitrah SakdiyahAffiliation unknown1
Nabila Fitria Ainul HukmaAffiliation unknown1
Anggita Fortuna DewiAffiliation unknown1
Wulidah NingAffiliation unknown1
Yuni tri lestariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/teknobuga/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Design and Quality Analysis of Nara Sela Contemporary Fashion with QR Code Based Interactive Fashion</dc:title>
	<dc:creator xml:lang="en">Jamila, Nuzila Mar'a</dc:creator>
	<dc:creator xml:lang="en">Wahyuningsih, Sri Endah</dc:creator>
	<dc:subject xml:lang="en">QR Code</dc:subject>
	<dc:subject xml:lang="en">Quality</dc:subject>
	<dc:subject xml:lang="en">Interactive Fashion</dc:subject>
	<dc:description xml:lang="en">The development of the fashion industry in the digital age has encouraged the incorporation of interactive technology into contemporary fashion design. This study aims to (1) describe the design process of contemporary fashion of Nara Sela and (2) analyze its quality through the application of interactive features based on QR codes. The research uses the Research and Development (R&amp;amp;D) method using the PPE (Planning, Production, and Evaluation) development model. Data were collected through observation sheets involving five expert panelists and twenty trained panelists and analyzed using descriptive quantitative techniques. The results of the study show that 1) Nara Sela fashion design integrates QR codes as an integral design element rather than just serving as an information label. Digital content accessed through QR codes includes design concept narratives, fashion visuals, and photo and video documentation, which adds value by enhancing the user experience. 2) the results of the evaluation show that the quality of Nara Sela's fashion is categorized as very feasible based on aspects of design, aesthetics, sewing techniques, performance, and uniqueness. These findings have implications for the development of fashion education and digital fashion, particularly in promoting innovation in contemporary fashion that integrates aesthetic values with interactive user experiences.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2026-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/teknobuga/article/view/41131</dc:identifier>
	<dc:identifier>10.15294/teknobuga.v14i1.41131</dc:identifier>
	<dc:source xml:lang="en">TEKNOBUGA: Jurnal Teknologi Busana dan Boga; Vol. 14 No. 1 (2026); 65 - 78</dc:source>
	<dc:source>2528-7087</dc:source>
	<dc:source>2085-4056</dc:source>
	<dc:source>10.15294/teknobuga.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/teknobuga/article/view/41131/8192</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 TEKNOBUGA: Jurnal Teknologi Busana dan Boga</dc:rights>
</oai_dc:dc>