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The Determinants of Healthy Food Consumption Behaviour during the Covid-19 Pandemic

Unnes Journal of Public Health · Vol. 11 No. 2 (2021) · pp. 131–144

DOI
10.15294/ujph.v11i2.45227
ISSN
2548-7604, 2252-6781
Published
2021-09-27
Publisher
Universitas Negeri Semarang (UNNES) in cooperation with Association of Indonesian Public Health Experts (Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI))
Language
eng

Abstract

This research investigated the determinants of healthy food consumption behaviour (HFCB) during Covid-19 pandemic. More specifically, this research aimed to test the effect of digital health communication media usage, e-health literacy, the perceived threat of Covid-19, perceived benefit of HFCB related to Covid-19, attitude toward HFCB, healthy food extension education intensity, healthy food affordability, and social influences - injunctive norm and descriptive norm – on HFCB simultaneously. The data were collected through a survey with 249 respondents in the Tangerang City, Indonesia. A multiple regressions analysis was conducted to analyse the data. The research results showed that HFCB was significantly and positively influenced by attitude toward HFCB, digital health communication media usage, healthy food affordability, and descriptive norm. This research also revealed that HFCB was significantly and negatively influenced by perceived threat of Covid-19. However, perceived benefits of healthy food consumption, e-health literacy, healthy food extension education intensity, and injunctive norm did not pose an impact on HFCB. Keywords: consumption behaviour, healthy food, Covid-19 pandemic, health education, digital communication

Collaboration network of the authors

16 authors · 34 co-authorship links · 6 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • IPB University
  • Universitas Esa Unggul
  • Pancasila University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ninuk PurnaningsihIPB University2
Anna FatchiyaIPB University2
Ballian SiregarUniversitas Esa Unggul1
Sarwititi SarwoprasodjoIPB University1
Dwi Retno HapsariIPB University1
Iman IndratiIPB University1
Diah FebrinaPancasila University1
Rita Nur SuhaetiIPB University1
Pudji MuljonoIPB University1
Destika CahyanaAffiliation unknown1
Henny SulistyoriniAffiliation unknown1
Mochamad Rizky HendiperdanaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/ujph/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Determinants of Healthy Food Consumption Behaviour during the Covid-19 Pandemic</dc:title>
	<dc:creator>Sumaedi, Sik</dc:creator>
	<dc:creator>Sumardjo, Sumardjo</dc:creator>
	<dc:creator>Saleh, Amiruddin</dc:creator>
	<dc:creator>Syukri, Agus Fanar</dc:creator>
	<dc:description xml:lang="en-US">This research investigated the determinants of healthy food consumption behaviour (HFCB) during Covid-19 pandemic. More specifically, this research aimed to test the effect of digital health communication media usage, e-health literacy, the perceived threat of Covid-19, perceived benefit of HFCB related to Covid-19, attitude toward HFCB, healthy food extension education intensity, healthy food affordability, and social influences - injunctive norm and descriptive norm – on HFCB simultaneously. The data were collected through a survey with 249 respondents in the Tangerang City, Indonesia. A multiple regressions analysis was conducted to analyse the data. The research results showed that HFCB was significantly and positively influenced by attitude toward HFCB, digital health communication media usage, healthy food affordability, and descriptive norm. This research also revealed that HFCB was significantly and negatively influenced by perceived threat of Covid-19. However, perceived benefits of healthy food consumption, e-health literacy, healthy food extension education intensity, and injunctive norm did not pose an impact on HFCB.
Keywords: consumption behaviour, healthy food, Covid-19 pandemic, health education, digital communication</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang (UNNES) in cooperation with Association of Indonesian Public Health Experts (Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI))</dc:publisher>
	<dc:date>2021-09-27</dc:date>
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	<dc:identifier>https://journal.unnes.ac.id/sju/ujph/article/view/45227</dc:identifier>
	<dc:identifier>10.15294/ujph.v11i2.45227</dc:identifier>
	<dc:source xml:lang="en-US">Unnes Journal of Public Health; Vol 11 No 2 (2022): Unnes Journal of Public Health; 131-144</dc:source>
	<dc:source>2548-7604</dc:source>
	<dc:source>2252-6781</dc:source>
	<dc:source>10.15294/ujph.v11i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/ujph/article/view/45227/22155</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Unnes Journal of Public Health</dc:rights>
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