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Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 10 No. 3 (2022) · pp. 189–198

DOI
10.22437/ppd.v10i3.18136
ISSN
2355-8520, 2338-4603
Published
2022-08-31
Publisher
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to analyze the performance of MSMEs in tourist areas in Jambi Province by integrating innovation models and recovery strategies during the COVID-19 pandemic. The research was conducted in several main tourist areas in Jambi Province. The population in this study were all MSME entrepreneurs in the selected tourist area, with a sample of 151 entrepreneurs. The data is sourced from interviews (questionnaire-based) with MSME entrepreneurs and in-depth interviews with MSME entrepreneurs, the Jambi Provincial Tourism Office, and the Jambi Province Industry and Trade Office. The data were analyzed with the SEM-PLS analysis tool. The analysis found that competitive strategy and innovation positively affected the productivity of MSMEs. Likewise, productivity has a positive effect on the performance of MSMEs. Furthermore, there are three main strategies to recover the MSME business: digitizing business, controlling and assessing supply chains, and utilizing business assistance from the government.

Keywords

Collaboration network of the authors

40 authors · 116 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Haris SaputraAffiliation unknown8
Tona Aurora LubisAffiliation unknown7
Sry RositaAffiliation unknown3
Dian Mala Fithriani AiraAffiliation unknown2
Nur HasanahUniversitas Halu Oleo2
Dwi KurniawanAffiliation unknown1
Ningsi TrilianahAffiliation unknown1
Dahmiri DahmiriAffiliation unknown1
Husni HasbullahAffiliation unknown1
Rohman WillianAffiliation unknown1
Firmansyah FirmansyahHasanuddin University1
Novita SariAffiliation unknown1
Maryati NingsihAffiliation unknown1
Dwi HastutiAffiliation unknown1
Faradina ZevayaAffiliation unknown1
Raihan Fajri RamadhanAffiliation unknown1
Mustaqim SigaAffiliation unknown1
Deki IrawanAffiliation unknown1
JUNAIDI JUNAIDIAffiliation unknown1
Sylvia KartikaAffiliation unknown1
. SumarniAffiliation unknown1
Shofia AminAffiliation unknown1
RAJA SARAH FATRICIAAffiliation unknown1
Edward EdwardAffiliation unknown1
Raja Sarah FatriciaAffiliation unknown1
Sumarni SumarniHasanuddin University1
Tona LubisAffiliation unknown1
Rendi Aditya AlfanzaAffiliation unknown1
Mugi RahayuAffiliation unknown1
Idham KhalikAffiliation unknown1
Sigit IndrawijayaAffiliation unknown1
Almuluk Fajar ZuhriAffiliation unknown1
Ade OctaviaAffiliation unknown1
Jul Kono SihombingAffiliation unknown1
Putri Amelia WiratamaAffiliation unknown1
Ahfazhi AhfazhiAffiliation unknown1
Andika Dwi LarecsaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Innovation model for MSMEs recovery business strategy: Lessons from tourism area during the COVID-19 pandemic</dc:title>
	<dc:creator xml:lang="en">Fitriaty, Fitriaty</dc:creator>
	<dc:creator xml:lang="en">Elliyana, Dessy</dc:creator>
	<dc:creator xml:lang="en">Widiastuti, Fitri</dc:creator>
	<dc:subject xml:lang="en">COVID-19</dc:subject>
	<dc:subject xml:lang="en">Innovation model</dc:subject>
	<dc:subject xml:lang="en">MSME</dc:subject>
	<dc:subject xml:lang="en">Recovery business strategy</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the performance of MSMEs in tourist areas in Jambi Province by integrating innovation models and recovery strategies during the COVID-19 pandemic. The research was conducted in several main tourist areas in Jambi Province. The population in this study were all MSME entrepreneurs in the selected tourist area, with a sample of 151 entrepreneurs. The data is sourced from interviews (questionnaire-based) with MSME entrepreneurs and in-depth interviews with MSME entrepreneurs, the Jambi Provincial Tourism Office, and the Jambi Province Industry and Trade Office. The data were analyzed with the SEM-PLS analysis tool. The analysis found that competitive strategy and innovation positively affected the productivity of MSMEs. Likewise, productivity has a positive effect on the performance of MSMEs. Furthermore, there are three main strategies to recover the MSME business: digitizing business, controlling and assessing supply chains, and utilizing business assistance from the government.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2022-08-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/18136</dc:identifier>
	<dc:identifier>10.22437/ppd.v10i3.18136</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 10 No. 3 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 189 - 198</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/18136/14186</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Fitriaty Fitriaty, Dessy Elliyana, Fitri Widiastuti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>