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Political positioning and local issue salience in the digital age: Evidence from regional elections in an archipelagic province

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah · Vol. 13 No. 2 (2025) · pp. 144–159

DOI
10.22437/ppd.v13i2.43182
ISSN
2355-8520, 2338-4603
Published
2025-06-28
Publisher
Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study analyses the influence of political positioning on voter preferences, with local political issues functioning as a mediating variable within the framework of digital political marketing. Using a quantitative explanatory survey design, data were collected from 349 eligible voters in the Riau Archipelago Province and examined using Partial Least Squares Structural Equation Modeling (SEM–PLS) via WarpPLS 8.0. The results show that political positioning significantly affects voter preferences and that the salience of local political issues partially mediates this relationship. These findings highlight that positioning strategies are more effective when aligned with context-specific issues in geographically fragmented regions, thereby strengthening both emotional and cognitive voter evaluations. Theoretically, the study advances digital political marketing and issue-based voting frameworks, and, practically, offers guidance for designing contextually relevant political narratives in archipelagic settings.

Keywords

Collaboration network of the authors

40 authors · 147 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sigit IndrawijayaAffiliation unknown11
Husni HasbullahAffiliation unknown8
Syahmardi YacobAffiliation unknown8
Dwi KurniawanAffiliation unknown7
Sylvia Kartika Wulan BhayangkariAffiliation unknown7
Novita SariAffiliation unknown5
Dian Mala Fithriani AiraAffiliation unknown5
Sumarni SumarniHasanuddin University5
Ade OctaviaAffiliation unknown5
Zulfina AdrianiAffiliation unknown4
Edward EdwardAffiliation unknown4
Idham KhalikAffiliation unknown4
Fitri WidiastutiAffiliation unknown4
Ade TitinifitaAffiliation unknown3
Andang FazriAffiliation unknown3
Zamzami ZamzamiAffiliation unknown3
Musnaini MusnainiAffiliation unknown3
Shofia AminAffiliation unknown2
Yayuk SriayudhaAffiliation unknown2
Rista Aldilla SyafriAffiliation unknown2
Rizky Azika RamadhanAffiliation unknown2
Feny TialonawarmiAffiliation unknown2
Novita EkasariAffiliation unknown2
Auliza OktariAffiliation unknown2
Indra JayaAffiliation unknown2
Tona Aurora LubisAffiliation unknown2
Wahyu Juari SetiawanAffiliation unknown1
Idham Khalik Idham KhalikAffiliation unknown1
Husni Hasbullah Husni HasbullahAffiliation unknown1
Ratih KusumastutiAffiliation unknown1
Rohman WillianAffiliation unknown1
Panggita WijayaAffiliation unknown1
Elis KartikaAffiliation unknown1
Made Deviani DuajaAffiliation unknown1
Muhammad AminUniversitas Halu Oleo1
Steven KurniawanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JES/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Political positioning and local issue salience in the digital age: Evidence from regional elections in an archipelagic province</dc:title>
	<dc:creator xml:lang="en"> Fadli, Kasirul</dc:creator>
	<dc:creator xml:lang="en">Johannes, Johannes</dc:creator>
	<dc:creator xml:lang="en">Rosita, Sry</dc:creator>
	<dc:creator xml:lang="en">Dahmiri, Dahmiri</dc:creator>
	<dc:subject xml:lang="en">Archipelagic region</dc:subject>
	<dc:subject xml:lang="en">Digital political marketing</dc:subject>
	<dc:subject xml:lang="en">Local political issues</dc:subject>
	<dc:subject xml:lang="en">Positioning</dc:subject>
	<dc:subject xml:lang="en">Voter preferences</dc:subject>
	<dc:description xml:lang="en">This study analyses the influence of political positioning on voter preferences, with local political issues functioning as a mediating variable within the framework of digital political marketing. Using a quantitative explanatory survey design, data were collected from 349 eligible voters in the Riau Archipelago Province and examined using Partial Least Squares Structural Equation Modeling (SEM–PLS) via WarpPLS 8.0. The results show that political positioning significantly affects voter preferences and that the salience of local political issues partially mediates this relationship. These findings highlight that positioning strategies are more effective when aligned with context-specific issues in geographically fragmented regions, thereby strengthening both emotional and cognitive voter evaluations. Theoretically, the study advances digital political marketing and issue-based voting frameworks, and, practically, offers guidance for designing contextually relevant political narratives in archipelagic settings.</dc:description>
	<dc:publisher xml:lang="en">Program Magister Ilmu Ekonomi  Pascasarjana Universitas Jambi</dc:publisher>
	<dc:date>2025-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JES/article/view/43182</dc:identifier>
	<dc:identifier>10.22437/ppd.v13i2.43182</dc:identifier>
	<dc:source xml:lang="en">Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 13 No. 2 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 144-159</dc:source>
	<dc:source>2355-8520</dc:source>
	<dc:source>2338-4603</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JES/article/view/43182/22511</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Kasirul  Fadli, Johannes Johannes, Sry Rosita, Dahmiri Dahmiri</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>