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STRATEGI BRANDING DALAM MENINGKATKAN DAYA TARIK SEKOLAH: STUDI KASUS DI SMA NEGERI 3 KOTA JAMBI

Journal of Economic Education · Vol. 3 No. 2 (2024) · pp. 43–47

DOI
10.22437/jeec.v3i2.39146
ISSN
2964-559X
Published
2024-12-19
Publisher
Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi
Language
en

Abstract

School branding is an increasingly important strategy in the context of competitive education, particularly in the digital era. This study aims to explore school branding strategies to enhance the appeal and quality of education, with a case study at SMA Negeri 3 Kota Jambi. Through the implementation of the Kurikulum Merdeka (Freedom Curriculum), which integrates academic and non-academic development, the school has built a positive image that strengthens its reputation and attracts prospective students. The research employs a qualitative approach using in-depth interviews with the vice principal of curriculum and students. The findings reveal that effective branding strategies do not only focus on visual identity but also emphasize educational excellence and collaboration with various stakeholders. These strategies create significant appeal within the community, positioning the school as a leader in the competitive landscape of educational institutions

Keywords

Collaboration network of the authors

22 authors · 49 co-authorship links · 3 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Bandung Institute of Technology
  • Universitas Sangga Buana YPKP
  • Muhammadiyah University of Makassar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
SRI WAHYUNIAffiliation unknown2
Achmad MunirBandung Institute of Technology1
Hartuti MistialustinaUniversitas Sangga Buana YPKP1
Wihdat DjafarAffiliation unknown1
Misliah MisliahAffiliation unknown1
Haris DjalanteAffiliation unknown1
Achmad FachryAffiliation unknown1
Mariyam MariyamAffiliation unknown1
Yuni LisafitriAffiliation unknown1
Nirwana NirwanaMuhammadiyah University of Makassar1
A Musda MappapoleonroAffiliation unknown1
Fadilla UlfahAffiliation unknown1
Dwi Rayana SiregarAffiliation unknown1
Roza Sri SusantiAffiliation unknown1
Femas YuandaAffiliation unknown1
Ridwan SantosoAffiliation unknown1
Agustin Wela SasihAffiliation unknown1
Azhi Ridho Al QowiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JEec/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI BRANDING DALAM MENINGKATKAN DAYA TARIK SEKOLAH : STUDI KASUS DI SMA NEGERI 3 KOTA JAMBI</dc:title>
	<dc:creator xml:lang="en">Zarastri, Ririn</dc:creator>
	<dc:creator xml:lang="en">Chairunnisa, Chairunnisa</dc:creator>
	<dc:creator xml:lang="en">Ardhani, Deliana</dc:creator>
	<dc:creator xml:lang="en">Supriadi, Sudawan</dc:creator>
	<dc:subject xml:lang="en">Branding Strategy</dc:subject>
	<dc:subject xml:lang="en">School Attractiveness</dc:subject>
	<dc:subject xml:lang="en">Independent Curriculum</dc:subject>
	<dc:description xml:lang="en">School branding is an increasingly important strategy in the context of competitive education, particularly in the digital era. This study aims to explore school branding strategies to enhance the appeal and quality of education, with a case study at SMA Negeri 3 Kota Jambi. Through the implementation of the Kurikulum Merdeka (Freedom Curriculum), which integrates academic and non-academic development, the school has built a positive image that strengthens its reputation and attracts prospective students. The research employs a qualitative approach using in-depth interviews with the vice principal of curriculum and students. The findings reveal that effective branding strategies do not only focus on visual identity but also emphasize educational excellence and collaboration with various stakeholders. These strategies create significant appeal within the community, positioning the school as a leader in the competitive landscape of educational institutions</dc:description>
	<dc:publisher xml:lang="en">Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi</dc:publisher>
	<dc:date>2024-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JEec/article/view/39146</dc:identifier>
	<dc:identifier>10.22437/jeec.v3i2.39146</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 3 No. 2 (2024): November; 43-47</dc:source>
	<dc:source xml:lang="id">Jurnal Pendidikan Ekonomi; Vol 3 No 2 (2024): November; 43-47</dc:source>
	<dc:source>2964-559X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JEec/article/view/39146/19600</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Journal of Economic Education</dc:rights>
</oai_dc:dc>