Melola Discovery

← Melola Discovery

Open access Journal

Optimizing Social Media and Photography as Weaving Promotion Media to Support Air Batu Tourism Village

Jurnal Karya Abdi Masyarakat · Vol. 10 No. 1 (2026) · pp. 89–98

DOI
10.22437/v6r5cx78
ISSN
2580-2178, 2580-1120
Published
2026-06-30
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The Geopark Weaving Group is a business located in Air Batu Village. This weaving group supports the tourist village by continuously developing its products. The obstacles faced were that the group did not yet have a social media account and was not yet able to create attractive product photography. The purpose of this community service was to improve marketing by focusing on the implementation of social media applications and product photography. The application of this technology is expected to increase promotion and expand the market and support the tourist village. After the community service, the weaving group has a social media account and is able to create attractive product photography, although it is still in the learning stage. The group is very pleased with the assistance of KKNT students in supporting the Air Batu tourist village. In addition to activities from the community service program, the students also participated in activities carried out by the village community, teaching at schools, integrated health posts (posyandu), and art. The methods used in this community service are lectures, discussions, and training. It is hoped that partners will cooperate and be active during the community service implementation so that the predetermined goals are achieved.

Keywords

Collaboration network of the authors

40 authors · 120 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • National Research and Innovation Agency
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Rosmeli RosmeliAffiliation unknown6
Tona Aurora LubisAffiliation unknown4
Arman DelisAffiliation unknown3
M. Syurya HidayatAffiliation unknown3
Haryadi HaryadiAffiliation unknown3
Amril AmrilAffiliation unknown2
Siti SyuhadaAffiliation unknown2
Johannes JohannesAffiliation unknown2
Siti HodijahAffiliation unknown2
Emilia EmiliaAffiliation unknown2
Erni AchmadAffiliation unknown2
Dearmi ArtisAffiliation unknown2
Rahma NurjanahAffiliation unknown2
Supriyadi SupriyadiAffiliation unknown1
Hurriyah HuriyahAffiliation unknown1
Fadly Elwa PAffiliation unknown1
M. Andi AlfarabiAffiliation unknown1
Bambang PrasetyaNational Research and Innovation Agency1
Halia Butra AiniAffiliation unknown1
Lidya AnggraeniAffiliation unknown1
Syaparuddin SyaparuddinAffiliation unknown1
M. ZahariAffiliation unknown1
Ahmad Nur Budi UtamaAffiliation unknown1
Asep MachpuddinAffiliation unknown1
Sutan Adil HendraAffiliation unknown1
Efi HerawatiAffiliation unknown1
Iskandar ISKANDARAffiliation unknown1
Asep MachpudinAffiliation unknown1
Suswita RozaAffiliation unknown1
Parmadi ParmadiAffiliation unknown1
Candra MustikaAffiliation unknown1
Etik UmiyatiAffiliation unknown1
Rita FriyaniAffiliation unknown1
Wira LestariAffiliation unknown1
Ahmad SobirinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JKAM/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Optimizing Social Media and Photography as Weaving Promotion Media to Support Air Batu Tourism Village</dc:title>
	<dc:creator xml:lang="en">Nurhayani, Nurhayani</dc:creator>
	<dc:creator xml:lang="en">Tan, Syamsurijal</dc:creator>
	<dc:creator xml:lang="en">Rahmadi, Selamet</dc:creator>
	<dc:creator xml:lang="en">Rosmeli</dc:creator>
	<dc:creator xml:lang="en">Ekasari, Novita</dc:creator>
	<dc:subject xml:lang="en">Geopark</dc:subject>
	<dc:subject xml:lang="en">Product Photography</dc:subject>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Weaving Group</dc:subject>
	<dc:description xml:lang="en">The Geopark Weaving Group is a business located in Air Batu Village. This weaving group supports the tourist village by continuously developing its products. The obstacles faced were that the group did not yet have a social media account and was not yet able to create attractive product photography. The purpose of this community service was to improve marketing by focusing on the implementation of social media applications and product photography. The application of this technology is expected to increase promotion and expand the market and support the tourist village. After the community service, the weaving group has a social media account and is able to create attractive product photography, although it is still in the learning stage. The group is very pleased with the assistance of KKNT students in supporting the Air Batu tourist village. In addition to activities from the community service program, the students also participated in activities carried out by the village community, teaching at schools, integrated health posts (posyandu), and art. The methods used in this community service are lectures, discussions, and training. It is hoped that partners will cooperate and be active during the community service implementation so that the predetermined goals are achieved.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JKAM/article/view/37922</dc:identifier>
	<dc:identifier>10.22437/v6r5cx78</dc:identifier>
	<dc:source xml:lang="en">Jurnal Karya Abdi Masyarakat; Vol. 10 No. 1 (2026): Jurnal Karya Abdi Masyarakat; 89-98</dc:source>
	<dc:source>2580-2178</dc:source>
	<dc:source>2580-1120</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JKAM/article/view/37922/25708</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Nurhayani, Syamsurijal Tan, Selamet Rahmadi, Rosmeli, Novita Ekasari</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>