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Analysis of Influencing Factors and Strategies to Increase MSME Income in Muara Bulian District

Jurnal Sains Sosio Humaniora · Vol. 10 No. 1 (2026) · pp. 398–409

DOI
10.22437/jssh.v10i1.57089
ISSN
2580-2305, 2580-1244
Published
2026-06-22
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, including in Muara Bulian District, Batang Hari Regency. This study aims to analyze the socioeconomic conditions of MSME actors, identify factors that influence income, and formulate strategies to increase income. The research uses a quantitative descriptive approach and verification method. Data were collected through questionnaires distributed to 96 respondents selected using the Slovin formula. Data analysis techniques used include descriptive analysis, multiple linear regression, and SWOT analysis. The results showed that the socioeconomic conditions of MSME actors are dominated by productive age groups (30–49 years old), with the majority having higher education (Bachelor’s degree). Simultaneously and partially, variables of business capital, education level, number of family members, and labor have a positive and significant effect on income. Business capital is the most dominant influencing factor with a beta value of 0.533. Based on SWOT analysis, the position of MSMEs is in Quadrant I, which supports an aggressive strategy. The recommended strategies include increasing production capacity, optimizing digital marketing, and strengthening partnerships with government and financial institutions.

Keywords

Collaboration network of the authors

40 authors · 98 co-authorship links · showing the 40 most connected

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  • National Research and Innovation Agency
  • Affiliation unknown
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Co-authorOrganisationJoint articles
Tona Aurora LubisAffiliation unknown4
Mayasari MayasariAffiliation unknown2
Amril AmrilAffiliation unknown2
Arman DelisAffiliation unknown2
M. Syurya HidayatAffiliation unknown2
Emilia EmiliaAffiliation unknown2
Khairinal KhairinalAffiliation unknown1
Muazza MuazzaAffiliation unknown1
Tenri SauAffiliation unknown1
Ekawarna EkawarnaAffiliation unknown1
Hurriyah HuriyahAffiliation unknown1
Erni AchmadAffiliation unknown1
Fadly Elwa PAffiliation unknown1
Hardiani HardianiAffiliation unknown1
Aulia TasmanAffiliation unknown1
Bambang PrasetyaNational Research and Innovation Agency1
Halia Butra AiniAffiliation unknown1
Lidya AnggraeniAffiliation unknown1
Haryadi HaryadiAffiliation unknown1
Syaparuddin SyaparuddinAffiliation unknown1
M. ZahariAffiliation unknown1
Ahmad Nur Budi UtamaAffiliation unknown1
Asep MachpuddinAffiliation unknown1
Sutan Adil HendraAffiliation unknown1
Efi HerawatiAffiliation unknown1
Iskandar ISKANDARAffiliation unknown1
Asep MachpudinAffiliation unknown1
Femas YuandaAffiliation unknown1
Kristober SitompulAffiliation unknown1
Zulpiani SamsirAffiliation unknown1
Siti RaudaAffiliation unknown1
ZubaidahAffiliation unknown1
Silvi OktavianiAffiliation unknown1
Kesih MerdiyantiAffiliation unknown1
Nazwa SalsabillaAffiliation unknown1
ImeliaAffiliation unknown1
Sitti RahmaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JSSH/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Analysis of Influencing Factors and Strategies to Increase MSME Income in Muara Bulian District</dc:title>
	<dc:creator xml:lang="en">Aprilya, Agnes Monica</dc:creator>
	<dc:creator xml:lang="en">Tan, Syamsurijal</dc:creator>
	<dc:creator xml:lang="en">Syuhada, Siti</dc:creator>
	<dc:subject xml:lang="en">MSME Income</dc:subject>
	<dc:subject xml:lang="en">Business Capital</dc:subject>
	<dc:subject xml:lang="en">Education Level</dc:subject>
	<dc:subject xml:lang="en">Labor</dc:subject>
	<dc:subject xml:lang="en">SWOT Analysis</dc:subject>
	<dc:description xml:lang="en">Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, including in Muara Bulian District, Batang Hari Regency. This study aims to analyze the socioeconomic conditions of MSME actors, identify factors that influence income, and formulate strategies to increase income. The research uses a quantitative descriptive approach and verification method. Data were collected through questionnaires distributed to 96 respondents selected using the Slovin formula. Data analysis techniques used include descriptive analysis, multiple linear regression, and SWOT analysis. The results showed that the socioeconomic conditions of MSME actors are dominated by productive age groups (30–49 years old), with the majority having higher education (Bachelor’s degree). Simultaneously and partially, variables of business capital, education level, number of family members, and labor have a positive and significant effect on income. Business capital is the most dominant influencing factor with a beta value of 0.533. Based on SWOT analysis, the position of MSMEs is in Quadrant I, which supports an aggressive strategy. The recommended strategies include increasing production capacity, optimizing digital marketing, and strengthening partnerships with government and financial institutions.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JSSH/article/view/57089</dc:identifier>
	<dc:identifier>10.22437/jssh.v10i1.57089</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sains Sosio Humaniora; Vol. 10 No. 1 (2026): Volume 10, Nomor 1 January - June 2026; 398 - 409</dc:source>
	<dc:source>2580-2305</dc:source>
	<dc:source>2580-1244</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JSSH/article/view/57089/24532</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Agnes Monica Aprilya, Syamsurijal Tan, Siti Syuhada</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>