Melola Discovery

← Melola Discovery

Open access Journal

Kebijakan kreatif pengembangan UMKM unggulan Kota Jambi

Proceedings Academic Universitas Jambi · Vol. 1 No. 1 (2025) · pp. 285–291

Published
2025-11-07
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to identify leading MSMEs and formulate creative policies for their development in Jambi City. The method used is mixed methods, with a simple random sampling technique of 124 MSME units from a population of 46,996 businesses. Data analysis was carried out using the Simple Additive Weighting (SAW) method to determine the ranking of leading MSMEs and SAW-PLUS to formulate policies. The results of the study indicate that MSMEs in the Information Technology sector are the first priority (value 0.887), followed by the Creative Industry (value 0.783), and Automotive (value 0.633). Based on these findings, three strategic policies were formulated, namely: (1) strengthening digital business incubators and graphic design training and digital content for MSMEs in Information Technology; (2) transfer of product innovation technology and strengthening digital-based branding for MSMEs in the Creative Industry; and (3) development of modern workshops, electric motor innovation, and strengthening partnerships with automotive vocational schools. The study's conclusions recommend a policy focus on strengthening digital business incubators, digitizing product innovation, and strengthening strategic partnerships to drive regional economic growth in Jambi City.

Keywords

Collaboration network of the authors

40 authors · 91 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • University of Pecs
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Etik UmiyatiAffiliation unknown7
Ade OctaviaAffiliation unknown4
Erida EridaAffiliation unknown2
Heriberta HeribertaAffiliation unknown2
Yayuk SriayudhaAffiliation unknown2
Firmansyah FirmansyahHasanuddin University2
Sesraria YuvandaAffiliation unknown2
JUNAIDI JUNAIDIAffiliation unknown1
Amri AmirAffiliation unknown1
Haryadi HaryadiAffiliation unknown1
Eristian WibisonoUniversity of Pecs1
Rendra RendraAffiliation unknown1
Fuad MuchlisAffiliation unknown1
Jurnia MinatiAffiliation unknown1
Ade Perdana SiregarAffiliation unknown1
Garry Yuesa RosyidAffiliation unknown1
Dearmi ArtisAffiliation unknown1
Amril AmrilAffiliation unknown1
JohannesAffiliation unknown1
Anisa AprilianiAffiliation unknown1
Asep MachpudinAffiliation unknown1
Tiara AnggrainiAffiliation unknown1
Al Latif Ramadhani SaidAffiliation unknown1
Agus SolikhinAffiliation unknown1
Basilius SgungAffiliation unknown1
M Rachmad RAffiliation unknown1
Muhammad JakfarAffiliation unknown1
Faradilla HerlinAffiliation unknown1
M. Syurya HidayatAffiliation unknown1
Rica Citra MeisiAffiliation unknown1
Hardiani HardianiAffiliation unknown1
Anisa Dinda LestariAffiliation unknown1
Erni AchmadAffiliation unknown1
Anisa SeptiatiAffiliation unknown1
Rino AfrialdoAffiliation unknown1
Ajeng Sartika RakasiwiAffiliation unknown1
Zakia Pelita ZakiaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/PROCA/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Kebijakan kreatif pengembangan UMKM unggulan Kota Jambi</dc:title>
	<dc:creator xml:lang="en"> Rachmad, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Zulfanetti, Zulfanetti</dc:creator>
	<dc:creator xml:lang="en">Ihsan, Moh.</dc:creator>
	<dc:subject xml:lang="en">Jambi city</dc:subject>
	<dc:subject xml:lang="en">Leading sector</dc:subject>
	<dc:subject xml:lang="en">MSMEs</dc:subject>
	<dc:subject xml:lang="en">Policy</dc:subject>
	<dc:subject xml:lang="en">SAW-PLUS</dc:subject>
	<dc:description xml:lang="en">This study aims to identify leading MSMEs and formulate creative policies for their development in Jambi City. The method used is mixed methods, with a simple random sampling technique of 124 MSME units from a population of 46,996 businesses. Data analysis was carried out using the Simple Additive Weighting (SAW) method to determine the ranking of leading MSMEs and SAW-PLUS to formulate policies. The results of the study indicate that MSMEs in the Information Technology sector are the first priority (value 0.887), followed by the Creative Industry (value 0.783), and Automotive (value 0.633). Based on these findings, three strategic policies were formulated, namely: (1) strengthening digital business incubators and graphic design training and digital content for MSMEs in Information Technology; (2) transfer of product innovation technology and strengthening digital-based branding for MSMEs in the Creative Industry; and (3) development of modern workshops, electric motor innovation, and strengthening partnerships with automotive vocational schools. The study's conclusions recommend a policy focus on strengthening digital business incubators, digitizing product innovation, and strengthening strategic partnerships to drive regional economic growth in Jambi City.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-11-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/PROCA/article/view/49377</dc:identifier>
	<dc:source xml:lang="en">Proceedings Academic Universitas Jambi; Vol. 1 No. 1 (2025): Seminar  Nasional  LPPM  Universitas  Jambi; 285-291</dc:source>
	<dc:source>10.22437/proca.v2i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/PROCA/article/view/49377/22425</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Muhammad  Rachmad, Zulfanetti Zulfanetti, Moh. Ihsan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>