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Perlindungan Merek Dalam Pengembangan Usaha Kecil dan Menengah Bidang Ekonomi Kreatif di Indonesia

Zaaken: Journal of Civil and Business Law · Vol. 5 No. 2 (2024) · pp. 152–168

DOI
10.22437/zaaken.v5i2.36075
ISSN
2721-5318, 2721-8759
Published
2024-06-25
Publisher
Universitas Jambi, Fakultas Hukum
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Indonesia is currently experiencing rapid development in the creative economy sector. Various industries such as design, fashion, art, music, film, and others have become the backbone of creative economic growth in this country. One of the most valuable assets in the creative economy is a brand. Brand protection is very important to ensure the continued growth of Indonesia's creative economy. This research aims to determine and analyze the importance of trademark registration in the development of small and medium enterprises in the creative economy of Indonesia and trademark protection in the development of small and medium enterprises in the creative economy. The research results show the importance of registering a trademark, including: To obtain legal protection, exclusive rights to use the trademark, as a publicity tool (promotion), and also as a business opportunity. Brand protection in the development of micro, small, and medium enterprises in the creative economy sector in Indonesia can be done in two ways, namely preventive protection and repressive protection.

Keywords

Collaboration network of the authors

40 authors · 118 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Bengkulu
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sasmiar SasmiarAffiliation unknown5
Muskibah MuskibahAffiliation unknown5
Pahlefi PahlefiAffiliation unknown4
Umar HasanAffiliation unknown3
Dwi SuryahartatiAffiliation unknown3
Meri YarniAffiliation unknown3
M HosenAffiliation unknown3
Johni NajwanAffiliation unknown2
Windarto WindartoAffiliation unknown2
Netty NettyAffiliation unknown2
Indah SaraswatiAffiliation unknown2
Diana AmirAffiliation unknown2
Hosen HosenAffiliation unknown2
Irwandi IrwandiUniversitas Muhammadiyah Bengkulu2
Herlina ManikAffiliation unknown2
Nys. ArfaAffiliation unknown1
Dony Yusra PebriantoAffiliation unknown1
Nyimas ArfaAffiliation unknown1
Dessy RakhmawatiAffiliation unknown1
Nelly HerlinaAffiliation unknown1
Kosariza KosarizaAffiliation unknown1
Yerni ErwitaAffiliation unknown1
Andrizal AndrizalAffiliation unknown1
Ramlan RamlanAffiliation unknown1
Mardhatillah MardhatillahAffiliation unknown1
Prasetio FebriantoAffiliation unknown1
Putri ReginaAffiliation unknown1
Ritri RiawatiAffiliation unknown1
Fachry YahyaAffiliation unknown1
Rotua NainggolanAffiliation unknown1
Mutiara Mega Dwi PutriAffiliation unknown1
Anggraini Mei YulistriAffiliation unknown1
Raffles RafflesAffiliation unknown1
Mifthahul JannahAffiliation unknown1
Yenny Septiana YennyAffiliation unknown1
Lili Naili HidayahAffiliation unknown1
Adifa RahmandiniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/Zaaken/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Perlindungan Merek Dalam Pengembangan Usaha Kecil dan Menengah Bidang Ekonomi Kreatif di Indonesia</dc:title>
	<dc:creator xml:lang="en">Bafadhal, Faizah</dc:creator>
	<dc:creator xml:lang="en">Alissa, Evalina</dc:creator>
	<dc:creator xml:lang="en">Suhermi, Suhermi</dc:creator>
	<dc:subject xml:lang="en">Trademark Protection</dc:subject>
	<dc:subject xml:lang="en">Micro, Small, and Medium Enterprises</dc:subject>
	<dc:description xml:lang="en">Indonesia is currently experiencing rapid development in the creative economy sector. Various industries such as design, fashion, art, music, film, and others have become the backbone of creative economic growth in this country. One of the most valuable assets in the creative economy is a brand. Brand protection is very important to ensure the continued growth of Indonesia's creative economy. This research aims to determine and analyze the importance of trademark registration in the development of small and medium enterprises in the creative economy of Indonesia and trademark protection in the development of small and medium enterprises in the creative economy. The research results show the importance of registering a trademark, including: To obtain legal protection, exclusive rights to use the trademark, as a publicity tool (promotion), and also as a business opportunity. Brand protection in the development of micro, small, and medium enterprises in the creative economy sector in Indonesia can be done in two ways, namely preventive protection and repressive protection.</dc:description>
	<dc:publisher xml:lang="en">Universitas Jambi, Fakultas Hukum</dc:publisher>
	<dc:date>2024-06-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/Zaaken/article/view/36075</dc:identifier>
	<dc:identifier>10.22437/zaaken.v5i2.36075</dc:identifier>
	<dc:source xml:lang="en">Zaaken: Journal of Civil and Business Law; Vol. 5 No. 2 (2024): Juni 2024; 152-168</dc:source>
	<dc:source>2721-5318</dc:source>
	<dc:source>2721-8759</dc:source>
	<dc:source>10.22437/zaaken.v5i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/Zaaken/article/view/36075/18654</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Faizah Bafadhal, Evalina Alissa, Suhermi Suhermi</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>