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THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND CUSTOMER LOYALTY

Journal of Business Studies and Management Review · Vol. 1 No. 2 (2018) · pp. 56–60

DOI
10.22437/jbsmr.v1i2.5351
ISSN
2597-6265, 2597-369X
Published
2018-06-29
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en

Abstract

The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and to customer loyalty. Research used surveywhere carinsurace customer is the population. Research result showed that range score of public relation perception, brand image, and customer loyalty have good value. According to SEM analysis result shows that the higher the customerpersceptionon public relation causes the higher the brand image. and the higher the brand image causes higher customer loyalty. So, public relation has positive effect to brand image and customer loyalty. Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning the competitions.

Collaboration network of the authors

5 authors · 7 co-authorship links

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Co-authorOrganisationJoint articles
Ade OctaviaAffiliation unknown1
Yayuk SriayudhaAffiliation unknown1
Tona Aurora LubisAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">THE EFFECTS OF CAR INSURANCE CUSTOMER PERCEPTION TOWARD PUBLIC RELATION AND   CUSTOMER LOYALTY</dc:title>
	<dc:creator xml:lang="en">SIMATUPANG, JOHANNES</dc:creator>
	<dc:creator xml:lang="en">BUDY, HARRY</dc:creator>
	<dc:description xml:lang="en">The purpose of this research is to explain the effect of customer perception on PublicRelationtoward brandimage and &amp;nbsp;to customer loyalty.&amp;nbsp; Research used surveywhere&amp;nbsp; &amp;nbsp;carinsurace customer is the population. &amp;nbsp;Research result showed that range score of public relation perception, brand image, and customer loyalty&amp;nbsp;&amp;nbsp;&amp;nbsp; have good value.&amp;nbsp; According to SEM analysis result shows that the higher the customerpersceptionon public relation causes &amp;nbsp;the higher the brand image. &amp;nbsp;and the higher the brand image &amp;nbsp;causes higher customer loyalty.&amp;nbsp; So, public relation has positive effect to brand image and customer loyalty.&amp;nbsp;&amp;nbsp; Hence, public relation as a marketing tool should be developed internally to craft the more comprehensive marketing strategy to make customer be loyal and winning &amp;nbsp;the competitions. </dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2018-06-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/5351</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v1i2.5351</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2  June 2018; 56-60</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/5351/9027</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2018 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>