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MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION

Journal of Business Studies and Management Review · Vol. 2 No. 1 (2018) · pp. 59–65

DOI
10.22437/jbsmr.v2i1.6463
ISSN
2597-6265, 2597-369X
Published
2018-12-28
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en

Abstract

This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction.

Collaboration network of the authors

40 authors · 103 co-authorship links · showing the 40 most connected

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  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Tona Aurora LubisAffiliation unknown9
Johannes JohannesAffiliation unknown5
Musnaini MusnainiAffiliation unknown5
Sry RositaAffiliation unknown3
Yenny YuniartiAffiliation unknown3
Agus SolikhinAffiliation unknown2
Anggia Agustini SaputriAffiliation unknown2
Hanan Laras SabrinaAffiliation unknown2
Novita SariAffiliation unknown2
Andang FazriAffiliation unknown1
Ratih KusumastutiAffiliation unknown1
Husni HasbullahAffiliation unknown1
Dian Mala Fithriani AiraAffiliation unknown1
Erida EridaAffiliation unknown1
Dessy ElliyanaAffiliation unknown1
WAWAN NOVIANTOAffiliation unknown1
Sri RahayuHasanuddin University1
Amri AmirAffiliation unknown1
RIKA LIDYAHAffiliation unknown1
YULHASMIDA YULHASMIDAAffiliation unknown1
Dara SoniaAffiliation unknown1
Lilis SuryaniAffiliation unknown1
Lidya Pusparina SiraitAffiliation unknown1
Ade Titi NifitaAffiliation unknown1
Alya Ananda RielAffiliation unknown1
Shelli SafitriAffiliation unknown1
Yenni YuniartiAffiliation unknown1
Zulfina AdrianiAffiliation unknown1
Muhammad NopbrimaAffiliation unknown1
Dede SulemanAffiliation unknown1
Feyza Muhammad IkhsanAffiliation unknown1
Levi SelviaAffiliation unknown1
Singki OktavianiAffiliation unknown1
Ade OctaviaAffiliation unknown1
adeAffiliation unknown1
Johni Paul Karolus PasaribuAffiliation unknown1
syahmardiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION</dc:title>
	<dc:creator xml:lang="en">Nadya, Nabila Aufa</dc:creator>
	<dc:creator xml:lang="en">Yacob, Syahmardi</dc:creator>
	<dc:creator xml:lang="en">Fatricia, Raja Sarah</dc:creator>
	<dc:description xml:lang="en">This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café &amp;amp; Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2018-12-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/6463</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v2i1.6463</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018; 59-65</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/6463/9359</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2019 JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW</dc:rights>
</oai_dc:dc>