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ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE: (CASE STUDY AT TOKOPEDIA.COM)

Journal of Business Studies and Management Review · Vol. 5 No. 1 (2021) · pp. 155–160

DOI
10.22437/jbsmr.v5i1.17062
ISSN
2597-6265, 2597-369X
Published
2021-12-31
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers.

Keywords

Collaboration network of the authors

24 authors · 55 co-authorship links

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Co-authorOrganisationJoint articles
Hanan Laras SabrinaAffiliation unknown3
R. Thomas Budhyawan YudhaAffiliation unknown2
Dwi HastutiAffiliation unknown1
Fitri WidiastutiAffiliation unknown1
Faradina ZevayaAffiliation unknown1
Mustaqim SigaAffiliation unknown1
Deki IrawanAffiliation unknown1
JUNAIDI JUNAIDIAffiliation unknown1
Anggie IrwansyahAffiliation unknown1
Jodhi Kartha YudhaAffiliation unknown1
Mira Gustiana PangestuAffiliation unknown1
YossinomitaAffiliation unknown1
Raja Sharah FatriciaAffiliation unknown1
Zora Anjas WilonaAffiliation unknown1
wAffiliation unknown1
Sutisna SutisnaAffiliation unknown1
Eko NopiansyahAffiliation unknown1
Unang SudarmaAffiliation unknown1
Faiz Karim FatkhullahAffiliation unknown1
Iu RuslianaAffiliation unknown1
Sofyan SauriAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM)</dc:title>
	<dc:creator xml:lang="en">Ramadhan, Raihan Fajri </dc:creator>
	<dc:creator xml:lang="en">Komaladewi, Rita </dc:creator>
	<dc:creator xml:lang="en">Mulyana, Asep</dc:creator>
	<dc:subject xml:lang="en">trust</dc:subject>
	<dc:subject xml:lang="en">ease of use</dc:subject>
	<dc:subject xml:lang="en">online purchase decision</dc:subject>
	<dc:description xml:lang="en">This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com.&amp;nbsp;and to strengthen payment systems and complaint handling for both consumers and sellers.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2021-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/17062</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v5i1.17062</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021; 155-160</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/17062/12832</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 Raihan Fajri  Ramadhan, Rita  Komaladewi, Asep Mulyana</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>