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THE ROLE OF SOCIAL MEDIA MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs

Journal of Business Studies and Management Review · Vol. 6 No. 1 (2023) · pp. 50–52

DOI
10.22437/jbsmr.v6i1.21840
ISSN
2597-6265, 2597-369X
Published
2023-02-08
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

 In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs.. The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling. Â

Keywords

Collaboration network of the authors

40 authors · 128 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Johannes JohannesAffiliation unknown8
Sumarni SumarniHasanuddin University5
Fitri WidiastutiAffiliation unknown5
Zulfina AdrianiAffiliation unknown4
Syahmardi YacobAffiliation unknown4
Feny TialonawarmiAffiliation unknown3
Shofia AminAffiliation unknown2
Husni HasbullahAffiliation unknown2
Dahmiri DahmiriAffiliation unknown2
Sylvia Kartika Wulan BhayangkariAffiliation unknown2
Ade TitinifitaAffiliation unknown2
Dwi KurniawanAffiliation unknown2
Musnaini MusnainiAffiliation unknown2
Nur HasanahUniversitas Halu Oleo2
Wahyu JuariAffiliation unknown1
Andang FazriAffiliation unknown1
Ratih KusumastutiAffiliation unknown1
Kasirul FadliAffiliation unknown1
Johanes SimatupangAffiliation unknown1
Zamzami ZamzamiAffiliation unknown1
Sigit IndrawijayaAffiliation unknown1
Syahmardi YacubAffiliation unknown1
Edward EdwardAffiliation unknown1
Tona Aurora LubisAffiliation unknown1
Steven KurniawanAffiliation unknown1
Iswento Rizki Manarissar RajagukgukAffiliation unknown1
Tona Aurora LubisAffiliation unknown1
Mahdaliyah FitriAffiliation unknown1
Miftah FaridAffiliation unknown1
Shofi HidayatullahAffiliation unknown1
Kasmir RahimAffiliation unknown1
Berryansyah HidayatAffiliation unknown1
Suci Novi SuryaniAffiliation unknown1
Ahmad ZikriAffiliation unknown1
Fitri ChairunnisaAffiliation unknown1
Reza KurniawanAffiliation unknown1
Dyta DahliyantiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">THE ROLE OF SOCIAL MEDIA  MEDIATION OF LEADERSHIP ON THE ORGANIZATIONAL PERFORMANCE OF SMEs</dc:title>
	<dc:creator xml:lang="en">Aira, Dian Mala Fithriani</dc:creator>
	<dc:creator xml:lang="en">Rosita, Sry</dc:creator>
	<dc:creator xml:lang="en">Zam, Efvy Zamidra </dc:creator>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Leadership</dc:subject>
	<dc:subject xml:lang="en">Organizational Performance</dc:subject>
	<dc:subject xml:lang="en">SME’s</dc:subject>
	<dc:description xml:lang="en"> 
In the current era of digitalization, SMEs are required to adapt quickly according to technological developments and increasingly complex consumer needs. . The role of the leader can create a comfortable environment that can encourage increased employee performance to something that contributes to increasing national income in micro, small and large companies. One way to adapt and develop a business that is currently popular is to use social media-based content marketing. The main objective of this research is to determine the role of social media in mediating the influence of leadership on the SME’S performance organization. This study uses a literature and field research design with a quantitative causal approach. Collecting data in the field using a questionnaire measured by several questions related to social media, leadership, and organizational performance. For data analysis using the PLS method and data collection technique using proportionate stratified random sampling.
 </dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2023-02-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/21840</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v6i1.21840</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022; 50-52</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/21840/14800</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Dian mala fithriani aira, Sry Rosita, Efvy Zamidra  Zam</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>