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THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

Journal of Business Studies and Management Review · Vol. 7 No. 1 (2023) · pp. 32–38

DOI
10.22437/jbsmr.v7i1.26615
ISSN
2597-6265, 2597-369X
Published
2023-12-22
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

English

The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing, like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id. Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents. Withdrawal sample use non-probability sampling with the technique purposive sampling. Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS. Research results This show that: Customer Experience and Customer Satisfaction influential positive and significant to Interest Use Repeat, Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence interest use repeat through customer satisfaction as intervening variable

Indonesian

Tren penggunaan internet dan digital marketing ini dapat digunakan oleh para pelaku bisnis sebagai media untuk menunjang kegiatan-kegiatan pemasaran, seperti untuk melakukan promosi dan juga untuk proses pembelian dan penjualan. Salah satunya yaitu munculnya situs online serta aplikasi-aplikasi berbasis internet yang dapat digunakan untuk membantu melakukan kegiatan penjualan maupun pembelian produk secara online. Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk menjelaskan pengaruh Customer Experience dan Customer Satisfaction serta minat penggunaan ulang konsumen yang memiliki aplikasi Tix.Id. Populasi pada penelitian ini adalah pengguna aplikasi Tix.Id di Kota Jambi dengan sampel sebanyak 75 responden. Penarikan sampel menggunakan non probability sampling dengan teknik purposive sampling. Pengumpulan data menggunakan google form. Teknik analisis data dalam penelitian ini adalah Partial Least Square menggunakan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa: Customer Experience dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Minat Penggunaan Ulang, Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction. Customer Experience mempengaruhi Minat Penggunaan Ulang melalui customer satisfaction sebagai variabel intervening.

Keywords

Collaboration network of the authors

34 authors · 88 co-authorship links · 1 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gadjah Mada
  • Institut Teknologi Sepuluh Nopember
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ade OctaviaAffiliation unknown4
Ade Titi NifitaAffiliation unknown3
Zulfanetti ZulfanettiAffiliation unknown2
Novita SariAffiliation unknown2
Syahmardi YacobAffiliation unknown2
Sylvia Kartika Wulan BhayangkariAffiliation unknown2
RAJA SARAH FATRICIAAffiliation unknown2
Nefi Agus Wahyu NingsihAffiliation unknown2
Maulidia Imastary TanAffiliation unknown2
Adi Ikhsan Syukri AmriAffiliation unknown2
Pradita Eko Prasetyo UtomoUniversitas Gadjah Mada1
Rizqa Raaiqa BintanaInstitut Teknologi Sepuluh Nopember1
Dwi KurniawanAffiliation unknown1
Ari Sonang RangkutiAffiliation unknown1
AGESHA MARSYAFAffiliation unknown1
Elsa Miranda.RAffiliation unknown1
Renol Elmi KrisitoAffiliation unknown1
Arbi MusaAffiliation unknown1
Maria MagdalenaAffiliation unknown1
Habibbullah HabibbullahAffiliation unknown1
M. Dede RiandyAffiliation unknown1
Elesabet Octaria LimbongAffiliation unknown1
Dahmiri DahmiriAffiliation unknown1
Fazalina Putri SabhiraAffiliation unknown1
Muhammad SutioAffiliation unknown1
Sigit IndrawijayaAffiliation unknown1
Deldi AbdilahAffiliation unknown1
Ade Perdana SiregarAffiliation unknown1
Yayuk SriayudhaAffiliation unknown1
Suswita RozaAffiliation unknown1
Arobi PasyaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE</dc:title>
	<dc:creator xml:lang="en">Subhi, Ahmad</dc:creator>
	<dc:creator xml:lang="en">Erida, Erida</dc:creator>
	<dc:creator xml:lang="en">Yuniarti, Yenny</dc:creator>
	<dc:creator xml:lang="id">Yuniarti, Yenny</dc:creator>
	<dc:subject xml:lang="en">Interest Use Repeat</dc:subject>
	<dc:subject xml:lang="en">Customer Satisfaction</dc:subject>
	<dc:subject xml:lang="en">Customer Experience</dc:subject>
	<dc:subject xml:lang="id">Pengalamn Konsumer</dc:subject>
	<dc:subject xml:lang="id">Minat menggunakan ulang</dc:subject>
	<dc:subject xml:lang="id">kepuasan konsumen</dc:subject>
	<dc:description xml:lang="en">The perpetrator's business can use the internet and digital marketing as a medium for support activities marketing , like For do promotion, buying and selling process. One of them is the emergence of online sites and applications internet-based _ used to help do activity sales or purchase products online. Study This is study descriptive quantitative aim _ To explain the influence Customer Experience and Customer Satisfaction as well as interest_use repeat consumers who have application Tix. Id . Population in research This is user application Tix.Id in Jambi City with sample as many as 75 respondents . Withdrawal sample use non-probability sampling with the technique purposive sampling . Data collection using google form. Deep data analysis techniques study This is Partial Least Square use application SmartPLS . Research results This show that : Customer Experience and Customer Satisfaction influential positive and significant to Interest&amp;nbsp; Use Repeat , Customer Experience influential positive and significant to Customer Satisfaction. CustomerExperience influence &amp;nbsp;interest use repeat through customer satisfaction as intervening variable</dc:description>
	<dc:description xml:lang="id">Tren penggunaan internet dan digital marketing ini dapat digunakan oleh para pelaku bisnis sebagai media untuk menunjang kegiatan-kegiatan pemasaran, seperti untuk melakukan promosi dan juga untuk proses pembelian dan penjualan. Salah satunya yaitu munculnya situs online serta aplikasi-aplikasi berbasis internet yang dapat digunakan untuk membantu melakukan kegiatan penjualan maupun pembelian produk secara online. Penelitian ini merupakan penelitian deskriptif kuantitatif yang bertujuan untuk menjelaskan pengaruh Customer Experience dan Customer Satisfaction serta &amp;nbsp;minat&amp;nbsp; penggunaan ulang konsumen yang memiliki aplikasi Tix.Id. Populasi pada penelitian ini adalah pengguna aplikasi Tix.Id di Kota Jambi dengan sampel sebanyak 75 responden. Penarikan sampel menggunakan non probability sampling dengan teknik purposive sampling. Pengumpulan data menggunakan google form. Teknik analisis data dalam penelitian ini adalah Partial Least Square menggunakan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa: Customer Experience dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Minat&amp;nbsp; Penggunaan Ulang, Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction. Customer Experience mempengaruhi &amp;nbsp;Minat Penggunaan Ulang melalui customer satisfaction sebagai variabel intervening.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2023-12-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/26615</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v7i1.26615</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023; 32-38</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/26615/17120</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Ahmad Subhi, Erida Erida, Yenny Yuniarti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>