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The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

Journal of Business Studies and Management Review · Vol. 8 No. 2 (2025) · pp. 213–217

DOI
10.22437/jbsmr.v8i2.43180
ISSN
2597-6265, 2597-369X
Published
2025-06-30
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry

Keywords

Collaboration network of the authors

40 authors · 98 co-authorship links · showing the 40 most connected

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Co-authorOrganisationJoint articles
Dahmiri DahmiriAffiliation unknown5
Johannes JohannesAffiliation unknown3
Shofia AminAffiliation unknown2
Sry RositaAffiliation unknown2
Dedy SetiawanAffiliation unknown2
Suswita RozaAffiliation unknown2
Sylvia Kartika Wulah BhayangkariAffiliation unknown1
Rohman WillianAffiliation unknown1
Fitri WidiastutiAffiliation unknown1
Syahmardi YacobAffiliation unknown1
Lucky Enggrani FitriAffiliation unknown1
Yuliusman YuliusmanAffiliation unknown1
Sylvia Kartika Wulan BhayangkariAffiliation unknown1
Johanes SimatupangAffiliation unknown1
Ade TitinifitaAffiliation unknown1
Nurhayani NurhayaniAffiliation unknown1
Selamet RahmadiAffiliation unknown1
Syamsurijal TanAffiliation unknown1
RosmeliAffiliation unknown1
Nurhasanah NurhasanahAffiliation unknown1
Nurhasanah NurhasanahAffiliation unknown1
Rohman WilianAffiliation unknown1
Al ParokAffiliation unknown1
Lusiana Pransisca SimarmataAffiliation unknown1
Novitasari NovitasariAffiliation unknown1
Desta FitrianaAffiliation unknown1
Radhinal A RivandyAffiliation unknown1
Ade Perdana SiregarAffiliation unknown1
M. Yofi febriantoAffiliation unknown1
DahmiriAffiliation unknown1
Claudia Ernestina AuroraAffiliation unknown1
Ricky IshadiAffiliation unknown1
Inastria ZhafiraAffiliation unknown1
Maruli Asi Tua SihombingAffiliation unknown1
Sigit IndrawijayaAffiliation unknown1
Ahmad SobirinAffiliation unknown1
Ari YantoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET &amp; MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE</dc:title>
	<dc:creator xml:lang="en">Muhammad Alkubbarul Hafiz</dc:creator>
	<dc:creator xml:lang="en">Ekasari, Novita</dc:creator>
	<dc:creator xml:lang="en">Hasbullah, Husni</dc:creator>
	<dc:subject xml:lang="en">Sequel Film</dc:subject>
	<dc:subject xml:lang="en">Purchasing Decision</dc:subject>
	<dc:subject xml:lang="en">Consumer Satisfaction</dc:subject>
	<dc:description xml:lang="en">The film industry has experienced rapid growth in recent decades, with sequels playing a crucial role in maintaining audience engagement and increasing revenue. Spider-Man: No Way Home serves as an example of a successful sequel that attracted millions of viewers and generated substantial merchandise sales. However, not all sequels achieve the same level of success, leading to questions about the factors influencing audience decisions. This study aims to analyze the impact of film sequels on ticket and merchandise purchase decisions, with consumer satisfaction as an intervening variable. A quantitative research approach was employed, utilizing a survey method to collect data from fans of Spider-Man: No Way Home in Indonesia. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that film sequels significantly influence purchase decisions, both directly and through consumer satisfaction. The study confirms that satisfaction with a previous film strongly impacts a viewer’s decision to watch the sequel and purchase related merchandise. These results provide valuable insights for the film industry in designing more effective marketing strategies, particularly in ensuring high-quality storytelling and audience engagement to sustain franchise success. The study also highlights the importance of consumer loyalty, suggesting that maintaining a positive audience experience is key to long-term profitability in the entertainment industry</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2025-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/43180</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v8i2.43180</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025; 213-217</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/43180/21935</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Muhammad Alkubbarul Hafiz</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>