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EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION

Journal of Business Studies and Management Review · Vol. 9 No. 1 (2025) · pp. 128–136

DOI
10.22437/jbsmr.v9i1.47955
ISSN
2597-6265, 2597-369X
Published
2025-12-31
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This article investigates how promotional activities, strategic pricing, and product availability influence the retention of female consumers, a relatively underexplored domain in customer loyalty research. Recognizing that women represent a substantial share of global purchasing power, the study underscores the importance of understanding the factors that shape long-term female buyer engagement. A systematic review of existing literature, supported by industry-based analyses such as reports and case studies, was conducted to evaluate how these strategies affect consumer behavior. The findings reveal that transparent pricing, consistent product availability, and personalized promotional initiatives are key determinants of customer satisfaction and retention. The study is distinctive in highlighting the scarcity of women-cantered retention strategies within existing scholarship. It emphasizes the necessity for retailers to deliver seamless and tailored shopping experiences, as failure to do so may result in financial and reputational losses. From a practical standpoint, the research suggests that organizations should adopt data-driven insights and flexible promotional strategies to strengthen the loyalty of female consumers. Keywords: Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies

Keywords

Collaboration network of the authors

5 authors · 6 co-authorship links · 2 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Putra Business School
  • University of Management and Technology
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Asher RamishUniversity of Management and Technology1
Devika NadarajahPutra Business School1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">EXPLORING THE COMBINED EFFECT OF PRODUCT AVAILABILITY, PRICING, AND PROMOTION ON FEMALE CONSUMER RETENTION</dc:title>
	<dc:creator xml:lang="en">Shikha, Farzana Arifin</dc:creator>
	<dc:creator xml:lang="en">Hoque, Ashikul</dc:creator>
	<dc:creator xml:lang="en">Hamid, Abu Bakar Abdul</dc:creator>
	<dc:subject xml:lang="en">Female Consumers</dc:subject>
	<dc:subject xml:lang="en">Customer Retention</dc:subject>
	<dc:subject xml:lang="en">Product Availability</dc:subject>
	<dc:subject xml:lang="en">Psychological Pricing</dc:subject>
	<dc:subject xml:lang="en">Promotions</dc:subject>
	<dc:subject xml:lang="en">Loyalty Strategies</dc:subject>
	<dc:description xml:lang="en">This article investigates how promotional activities, strategic pricing, and product availability influence the retention of female consumers, a relatively underexplored domain in customer loyalty research. Recognizing that women represent a substantial share of global purchasing power, the study underscores the importance of understanding the factors that shape long-term female buyer engagement. A systematic review of existing literature, supported by industry-based analyses such as reports and case studies, was conducted to evaluate how these strategies affect consumer behavior. The findings reveal that transparent pricing, consistent product availability, and personalized promotional initiatives are key determinants of customer satisfaction and retention. The study is distinctive in highlighting the scarcity of women-cantered retention strategies within existing scholarship. It emphasizes the necessity for retailers to deliver seamless and tailored shopping experiences, as failure to do so may result in financial and reputational losses. From a practical standpoint, the research suggests that organizations should adopt data-driven insights and flexible promotional strategies to strengthen the loyalty of female consumers.
Keywords: Female Consumers, Customer Retention, Product Availability, Psychological Pricing, Promotions, Loyalty Strategies</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2025-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/47955</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v9i1.47955</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025; 128-136</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/47955/23196</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Farzana Arifin Shikha, Ashikul Hoque, Abu Bakar Abdul Hamid</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>