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The EFFECT OF DESTINATION ATTRIBUTES AND MEMORABLE TOURISM EXPERIENCES ON REVISIT INTENTION IN GENERATION Z

PENGARUH DESTINATION ATTRIBUTES DAN MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION PADA GENERASI Z

Journal of Business Studies and Management Review · Vol. 9 No. 1 (2025) · pp. 81–90

DOI
10.22437/jbsmr.v9i1.49023
ISSN
2597-6265, 2597-369X
Published
2025-12-31
Publisher
Management Department, Faculty of Economics and Business, Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

English

This study aims to explain the influence of destination attributes and memorable tourism experience on revisit intention. The research employs a quantitative approach with data collected through an online questionnaire distributed via Google Form. The population is Generation Z, with samples determined using the purposive sampling technique. A total of 150 respondents who are students of Universitas Maritim Raja Ali Haji (UMRAH) were selected because they had visited Lagoi Bay at least once. The results show that most respondents experienced a clean beach atmosphere, comfortable facilities, and beautiful scenery that created a memorable travel experience. The findings indicate that destination attributes and memorable tourism experience have a positive influence on revisit intention. In other words, the better the destination’s attributes and the more memorable the tourist experience, the greater the visitors’ desire to return to Lagoi Bay.

Indonesian

Penelitian ini bertujuan untuk menjelaskan pengaruh atribut destinasi dan pengalaman wisata yang berkesan terhadap minat berkunjung kembali. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring yang disebarkan melalui Google Form. Populasi adalah Generasi Z, dengan sampel ditentukan menggunakan teknik purposive sampling. Sebanyak 150 responden yang merupakan mahasiswa Universitas Maritim Raja Ali Haji (UMRAH) dipilih karena mereka telah mengunjungi Lagoi Bay setidaknya satu kali. Hasil penelitian menunjukkan bahwa sebagian besar responden mengalami suasana pantai yang bersih, fasilitas yang nyaman, dan pemandangan yang indah yang menciptakan pengalaman wisata yang berkesan. Temuan ini menunjukkan bahwa atribut destinasi dan pengalaman wisata yang berkesan memiliki pengaruh positif terhadap minat berkunjung kembali. Dengan kata lain, semakin baik atribut destinasi dan semakin berkesan pengalaman wisata, semakin besar keinginan pengunjung untuk kembali ke Lagoi Bay.

Keywords

Collaboration network of the authors

6 authors · 7 co-authorship links

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  • Universitas Jambi
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Nazara Nurul HudaUniversitas Jambi1
FitriatyUniversitas Jambi1
Firmansyah FirmansyahUniversitas Jambi1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jbsmr/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The EFFECT OF DESTINATION ATTRIBUTES AND MEMORABLE TOURISM EXPERIENCES ON REVISIT INTENTION IN GENERATION Z</dc:title>
	<dc:title xml:lang="id">PENGARUH DESTINATION ATTRIBUTES DAN MEMORABLE TOURISM  EXPERIENCE TERHADAP REVISIT INTENTION PADA GENERASI Z </dc:title>
	<dc:creator xml:lang="en">Anisa Apriliani</dc:creator>
	<dc:creator xml:lang="en">Johannes</dc:creator>
	<dc:creator xml:lang="en">Ihsan, Moh</dc:creator>
	<dc:subject xml:lang="en">Destination Attributes</dc:subject>
	<dc:subject xml:lang="en">Memorable Tourism Experiences</dc:subject>
	<dc:subject xml:lang="en">Revisit Intention</dc:subject>
	<dc:description xml:lang="en">This study aims to explain the influence of destination attributes and memorable tourism experience on revisit intention. The research employs a quantitative approach with data collected through an online questionnaire distributed via Google Form. The population is Generation Z, with samples determined using the purposive sampling technique. A total of 150 respondents who are students of Universitas Maritim Raja Ali Haji (UMRAH) were selected because they had visited Lagoi Bay at least once. The results show that most respondents experienced a clean beach atmosphere, comfortable facilities, and beautiful scenery that created a memorable travel experience. The findings indicate that destination attributes and memorable tourism experience have a positive influence on revisit intention. In other words, the better the destination’s attributes and the more memorable the tourist experience, the greater the visitors’ desire to return to Lagoi Bay.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan untuk menjelaskan pengaruh atribut destinasi dan pengalaman wisata yang berkesan terhadap minat berkunjung kembali. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring yang disebarkan melalui Google Form. Populasi adalah Generasi Z, dengan sampel ditentukan menggunakan teknik purposive sampling. Sebanyak 150 responden yang merupakan mahasiswa Universitas Maritim Raja Ali Haji (UMRAH) dipilih karena mereka telah mengunjungi Lagoi Bay setidaknya satu kali. Hasil penelitian menunjukkan bahwa sebagian besar responden mengalami suasana pantai yang bersih, fasilitas yang nyaman, dan pemandangan yang indah yang menciptakan pengalaman wisata yang berkesan. Temuan ini menunjukkan bahwa atribut destinasi dan pengalaman wisata yang berkesan memiliki pengaruh positif terhadap minat berkunjung kembali. Dengan kata lain, semakin baik atribut destinasi dan semakin berkesan pengalaman wisata, semakin besar keinginan pengunjung untuk kembali ke Lagoi Bay.</dc:description>
	<dc:publisher xml:lang="en">Management Department, Faculty of Economics and Business, Universitas Jambi</dc:publisher>
	<dc:date>2025-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jbsmr/article/view/49023</dc:identifier>
	<dc:identifier>10.22437/jbsmr.v9i1.49023</dc:identifier>
	<dc:source xml:lang="en">Journal of Business Studies and Management Review; Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025; 81-90</dc:source>
	<dc:source>2597-6265</dc:source>
	<dc:source>2597-369X</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jbsmr/article/view/49023/23199</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Anisa Apriliani, Johannes, Moh Ihsan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>