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Optimalisasi Inovasi dan Packaging Produk Kacang Tanah Sebagai Komoditas Unggulan Lokal di Negeri Tananahu

BangDimas Jurnal Pengembangan dan Pengabdian Masyarakat · Vol. 3 No. 3 (2024) · pp. 169–177

DOI
10.22437/jppm.v3i3.38627
ISSN
2964-8009
Published
2024-11-30
Publisher
Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Jambi
Language
id
License
creativecommons.org/licenses/by/4.0

Abstract

English

Negeri Tananhu yang terletak di Kecamatan Teluk Elpaputih, Kabupaten Maluku Tengah, merupakan desa adat dengan postensi sumber daya alam yang melimpah terutama di sektor pertanian dan Perkebunan. Dengan kacang tanah sebagai komoditas utama, Desa ini berusaha meningkatkan kesejahteraan Masyarakat melalui pengembangan produk unggulan, yaitu noga. Noga adalah produk turunan unggulan dari Negeri Tananahu dan telah menjadi salah satu sumber ekonomi bagi desa. Kegiatan pengabdian Masyarakat ini bertujuan untuk menciptakan inovasi dalam packaging dan branding noga agar lebih menarik bagi konsumen. Metode yang digunakan meliputi sosialisasi dan pendampingan kepada Masyarakat lokal dalam pembuatan produk, desain packaging, dan pemasaran. Hasil dari kegiatan ini menunjukkan bahwa packaging baru dan logo yang menarik berhasil meningkatkan nilai jual noga dari Rp.1.000 menjadi Rp 25.000 perkemasan, serta mendorong penjualan hingga 10 kemasan perhari. Program ini tidak hanya meningkatkan pendapatan Masyarakat, tetapi juga memberdayakan mereka untuk lebih kreatif dan inovatif, mendukung tujuan Pembangunan desa yang mandiri dan berdaya saing.

Indonesian

Negeri Tananhu, which is located in Teluk Elpaputih District, Central Maluku Regency, is a traditional village with the potential for abundant natural resources, especially in the agricultural and plantation sectors. With peanuts as the main commodity, the village is trying to improve community welfare through the development of a superior product, namely noga. Noga is a superior derivative product from Tananahu and has become one of the economic sources for the village. This community service activity aims to create innovation in noga packaging and branding to make it more attractive to consumers. The methods used include outreach and assistance to local communities in product manufacturing, packaging design and marketing. The results of this activity show that the new packaging and attractive logo succeeded in increasing the selling value of noga from IDR 1,000 to IDR 25,000 per package, as well as encouraging sales of up to 10 packages per day. This program not only increases community income, but also empowers them to be more creative and innovative, supporting the goal of independent and competitive village development.

Keywords

Collaboration network of the authors

40 authors · 120 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gadjah Mada
  • Institut Teknologi Sepuluh Nopember
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dahmiri DahmiriAffiliation unknown5
Ade OctaviaAffiliation unknown2
Sry RositaAffiliation unknown2
Aditya RachmanAffiliation unknown2
Zulfina AdrianiAffiliation unknown2
Shofia AminAffiliation unknown2
Sugih SuhartiniAffiliation unknown2
Fitriaty FitriatyAffiliation unknown1
Yayuk SriayudhaAffiliation unknown1
RTS. RatnawatiAffiliation unknown1
Pradita Eko Prasetyo UtomoUniversitas Gadjah Mada1
Rizqa Raaiqa BintanaInstitut Teknologi Sepuluh Nopember1
Novita SariAffiliation unknown1
Yenny YuniartiAffiliation unknown1
Sumarni SumarniHasanuddin University1
Feny TialonawarmiAffiliation unknown1
Ade Titi NifitaAffiliation unknown1
Linda HandayaniAffiliation unknown1
Albetris AlbetrisAffiliation unknown1
Sumantri SumantriAffiliation unknown1
Suci Novi SuryaniAffiliation unknown1
Ahmad ZikriAffiliation unknown1
Ibror MuttaqiAffiliation unknown1
Futri Rezki IndahAffiliation unknown1
Indah Purnama SariAffiliation unknown1
Riska AmeliaAffiliation unknown1
Aldi YansyahAffiliation unknown1
Ellena Pricilla SijabatAffiliation unknown1
Agung MaulanaAffiliation unknown1
Mori Fajar JauharyAffiliation unknown1
Putri Yani PasaribuAffiliation unknown1
Yusi LorenzaAffiliation unknown1
Trian AgescaAffiliation unknown1
Mebi Ulandari PutriAffiliation unknown1
Yemima Angel LorenceAffiliation unknown1
Melati Octaviany SimamoraAffiliation unknown1
Devi Fani AristaAffiliation unknown1
Tania Febria AzizahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/jppm/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Optimalisasi Inovasi dan Packaging Produk Kacang Tanah Sebagai Komoditas Unggulan Lokal di Negeri Tananahu</dc:title>
	<dc:title xml:lang="id">Optimalisasi Inovasi dan Packaging Produk Kacang Tanah Sebagai Komoditas Unggulan Lokal di Negeri Tananahu</dc:title>
	<dc:creator xml:lang="en">Rohman, Liyanty Laihasni</dc:creator>
	<dc:creator xml:lang="en">Kurniawan, Dwi</dc:creator>
	<dc:subject xml:lang="en">kacang tanah</dc:subject>
	<dc:subject xml:lang="en">kemasan</dc:subject>
	<dc:subject xml:lang="en">noga</dc:subject>
	<dc:subject xml:lang="en">pertanian</dc:subject>
	<dc:subject xml:lang="id">agriculture</dc:subject>
	<dc:subject xml:lang="id">noga</dc:subject>
	<dc:subject xml:lang="id">packaging</dc:subject>
	<dc:subject xml:lang="id">peanut</dc:subject>
	<dc:description xml:lang="en">Negeri Tananhu yang terletak di Kecamatan Teluk Elpaputih, Kabupaten Maluku Tengah, merupakan desa adat dengan postensi sumber daya alam yang melimpah terutama di sektor pertanian dan Perkebunan. Dengan kacang tanah sebagai  komoditas utama, Desa ini berusaha meningkatkan kesejahteraan Masyarakat melalui pengembangan produk unggulan, yaitu noga. Noga adalah produk turunan unggulan dari Negeri Tananahu dan telah menjadi salah satu sumber ekonomi bagi desa. Kegiatan pengabdian Masyarakat ini bertujuan untuk menciptakan inovasi dalam packaging dan branding noga agar lebih menarik bagi konsumen. Metode yang digunakan meliputi sosialisasi dan pendampingan kepada Masyarakat lokal dalam pembuatan produk, desain packaging, dan pemasaran. Hasil dari kegiatan ini menunjukkan bahwa packaging baru dan logo yang menarik berhasil meningkatkan nilai jual noga dari Rp.1.000 menjadi Rp 25.000 perkemasan, serta mendorong penjualan hingga 10 kemasan perhari. Program ini tidak hanya meningkatkan pendapatan Masyarakat, tetapi juga memberdayakan mereka untuk lebih kreatif dan inovatif, mendukung tujuan Pembangunan desa yang mandiri dan berdaya  saing.</dc:description>
	<dc:description xml:lang="id">Negeri Tananhu, which is located in Teluk Elpaputih District, Central Maluku Regency, is a traditional village with the potential for abundant natural resources, especially in the agricultural and plantation sectors. With peanuts as the main commodity, the village is trying to improve community welfare through the development of a superior product, namely noga. Noga is a superior derivative product from Tananahu and has become one of the economic sources for the village. This community service activity aims to create innovation in noga packaging and branding to make it more attractive to consumers. The methods used include outreach and assistance to local communities in product manufacturing, packaging design and marketing. The results of this activity show that the new packaging and attractive logo succeeded in increasing the selling value of noga from IDR 1,000 to IDR 25,000 per package, as well as encouraging sales of up to 10 packages per day. This program not only increases community income, but also empowers them to be more creative and innovative, supporting the goal of independent and competitive village development.</dc:description>
	<dc:publisher xml:lang="en">Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Jambi</dc:publisher>
	<dc:date>2024-11-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/jppm/article/view/38627</dc:identifier>
	<dc:identifier>10.22437/jppm.v3i3.38627</dc:identifier>
	<dc:source xml:lang="en">BangDimas Jurnal Pengembangan dan Pengabdian Masyarakat; Vol. 3 No. 3 (2024): Jurnal Pengembangan dan Pengabdian Masyarakat (November 2024); 169-177</dc:source>
	<dc:source xml:lang="id">BangDimas Jurnal Pengembangan dan Pengabdian Masyarakat; Vol 3 No 3 (2024): Jurnal Pengembangan dan Pengabdian Masyarakat (November 2024); 169-177</dc:source>
	<dc:source>2964-8009</dc:source>
	<dc:source>10.22437/jppm.v3i3</dc:source>
	<dc:language>id</dc:language>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/jppm/article/view/38627/21107</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Liyanty Laihasni Rohman, Dwi Kurniawan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>