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LAYANAN PURNA JUAL DALAM MEMBENTUK WOM (WORD OF MOUTH) PADA DAYA MOTOR CABANG PAYO SELINCAH KOTA JAMBI

Jurnal Manajemen Terapan dan Keuangan · Vol. 9 No. 03 (2021) · pp. 140–148

DOI
10.22437/jmk.v9i03.12044
ISSN
2685-9424, 2252-8636
Published
2021-03-06
Publisher
Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Abstract. This study was aimed to find out how the influence of After Sales Service in forming WOM (Word of Mouth). It was an explanatory research with quantitative approach. One hundred sample respondents were set by using conveinience sampling technique where the respondents were consumers of Daya Motor, Branch Payo Selincah in Kota Jambi. Data were analyzed descriptively and quantitatively. Quantitative analysis was performed by simple regression analysis. Results of descriptive analysis on consumers perception showed that sub variable reparation performed very well, while two others only performed well. Based on regression analysis, a model that explained relationship between after-sales service and WOM was meaningful. In other words, after sales services performed by Daya Motor encouraged consumers to do WOM. Key words: After Sales Service, WOM, Consumer.

Collaboration network of the authors

38 authors · 115 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Gadjah Mada
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dahmiri DahmiriAffiliation unknown5
Sry RositaAffiliation unknown5
Ade TitinifitaAffiliation unknown2
Dian Mala Fithriani AiraAffiliation unknown2
Erida EridaAffiliation unknown2
Husni HasbullahAffiliation unknown2
Sumarni SumarniHasanuddin University2
Rohman WillianAffiliation unknown1
Rista Aldilla SyafriAffiliation unknown1
Idham KhalikAffiliation unknown1
Fitriaty FitriatyAffiliation unknown1
Dessy ElliyanaAffiliation unknown1
Dwi HastutiAffiliation unknown1
Faradina ZevayaAffiliation unknown1
Raihan Fajri RamadhanAffiliation unknown1
Mustaqim SigaAffiliation unknown1
Deki IrawanAffiliation unknown1
JUNAIDI JUNAIDIAffiliation unknown1
Sylvia KartikaAffiliation unknown1
Johanes SimatupangAffiliation unknown1
Pradita Eko Prasetyo UtomoUniversitas Gadjah Mada1
Dedy SetiawanAffiliation unknown1
Lucky Enggraini FitriAffiliation unknown1
Johannes JohannesAffiliation unknown1
. SumarniAffiliation unknown1
Shofia AminAffiliation unknown1
Edward EdwardAffiliation unknown1
Maria MagdalenaAffiliation unknown1
Elesabet Octaria LimbongAffiliation unknown1
Puput FitriyaniAffiliation unknown1
Syahra MaulaniAffiliation unknown1
Nur HasanahUniversitas Halu Oleo1
Firmansyah FirmansyahHasanuddin University1
Suswita RozaAffiliation unknown1
Garry Yuesa RosyidAffiliation unknown1
Sylvia Kartika WBAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/mankeu/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">LAYANAN PURNA JUAL DALAM MEMBENTUK WOM  (WORD OF MOUTH) PADA DAYA MOTOR CABANG PAYO SELINCAH KOTA JAMBI</dc:title>
	<dc:creator xml:lang="en">Bhayangkari, Sylvia Kartika Wulan</dc:creator>
	<dc:creator xml:lang="en">Widiastuti, Fitri </dc:creator>
	<dc:description xml:lang="en">Abstract.
This study was aimed to find out how the influence of After Sales Service in forming WOM (Word of Mouth). It was an explanatory research with quantitative approach. One hundred sample respondents were set by using conveinience sampling technique where the respondents were consumers of Daya Motor, Branch Payo Selincah in Kota Jambi. Data were analyzed descriptively and quantitatively. Quantitative analysis was performed by simple regression analysis. Results of descriptive analysis on consumers perception showed that sub variable reparation performed very well, while two others only performed well. Based on regression analysis, a model that explained relationship between after-sales service and WOM was meaningful. In other words, after sales services performed by Daya Motor encouraged consumers to do WOM. 
&amp;nbsp;
&amp;nbsp;
Key words: After Sales Service, WOM, Consumer.
&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en">Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi</dc:publisher>
	<dc:date>2021-03-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/mankeu/article/view/12044</dc:identifier>
	<dc:identifier>10.22437/jmk.v9i03.12044</dc:identifier>
	<dc:source xml:lang="en">Jurnal Manajemen Terapan dan Keuangan; Vol. 9 No. 03 (2020): Jurnal Manajemen Terapan dan Keuangan  ; 140-148</dc:source>
	<dc:source>2685-9424</dc:source>
	<dc:source>2252-8636</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/mankeu/article/view/12044/10734</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 1970 Sylvia Kartika Wulan Bhayangkari</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>