Open access Journal
Enhancing Cooperative Member Loyalty: The Nexus of Service Quality, Institutional Image, and Governance
Share: Jurnal Ekonomi dan Keuangan Islam · Vol. 14 No. 1 (2025) · pp. 1–23
- ISSN
- 2549-0648, 2089-6239
- Published
- 2025-05-15
- Publisher
- Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry
- Language
- eng
Abstract
Cooperatives play a crucial role in driving economic development in Indonesia. However, increasing competition from financial institutions has made member loyalty a key factor in ensuring cooperative sustainability. Baitul Qiradh Baburrayyan Cooperative, (KBQ Baburrayyan) a leading coffee-exporting cooperative in Aceh Tengah Regency, Indonesia, faces these challenges while striving to maintain strong member engagement. This study explores the strategies implemented by KBQ Baburrayyan to sustain member loyalty using a qualitative approach with descriptive analysis. The findings reveal that the cooperative enhances service quality through improved coordination and collaboration between management and members. Additionally, strong governance and member-oriented business practices empower members by addressing their economic needs. The cooperative also maintains a positive institutional image, fostering trust among members and stakeholders. This study highlights that service quality, governance, and institutional reputation are essential factors in sustaining long-term member loyalty in cooperatives.======================================================================================================== ABSTRAK - Meningkatkan Loyalitas Anggota Koperasi: Hubungan antara Kualitas Pelayanan, Citra Organisasi, dan Tatakelola. Koperasi memiliki peran penting dalam mendorong perkembangan ekonomi di Indonesia. Dalam menghadapi persaingan dengan lembaga keuangan lainnya, mempertahankan loyalitas anggota menjadi faktor kunci dalam menjaga keberlanjutan koperasi. Koperasi Baitul Qiradh (KBQ) Baburrayyan, sebagai koperasi eksportir kopi terkemuka di Kabupaten Aceh Tengah, juga menghadapi tantangan untuk mempertahankan loyalitas anggotanya. Penelitian ini mengeksplorasi strategi yang diterapkan KBQ Baburrayyan dalam mempertahankan loyalitas anggota dengan menggunakan pendekatan kualitatif dan analisis deskriptif. Hasil penelitian menemukan bahwa dalam mempertahankan loyalitas anggota, KBQ Baburrayyan melakukan beberapa strategi, yaitu menjaga kualitas pelayanan dengan meningkatkan koordinasi dan kerjasama yang baik antar pengurus dan anggota. Selain itu, koperasi juga menjalankan tata kelola dan bisnis yang berorientasi pada pemberdayaan anggota, sehingga anggota dapat memenuhi kebutuhan hidup mereka dengan baik. Koperasi juga berupaya menjaga citra sehingga senantiasa dipandang baik oleh anggota dan stakeholder lainnya. Hasil penelitian ini menunjukkan bahwa untuk menjaga loyalitas anggota, koperasi harus senantiasa menjaga kualitas pelayanan, tata kelola dan citra dengan baik.
Keywords
Collaboration network of the authors
40 authors · 70 co-authorship links · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Institut Teknologi Sepuluh Nopember
- Politeknik Negeri Ujung Pandang
- Hasanuddin University
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Nurdin Seniara | Affiliation unknown | 2 |
| Mahdalena Nasrun | Affiliation unknown | 1 |
| Rhoni Ismunandar | Affiliation unknown | 1 |
| Mirza Rahmatillah | Affiliation unknown | 1 |
| Safriadi Safriadi | Affiliation unknown | 1 |
| Faisal Fauzan | Affiliation unknown | 1 |
| Rita Purnamasari | Affiliation unknown | 1 |
| Edi Yuhermansyah | Affiliation unknown | 1 |
| Shintia Afrillia | Affiliation unknown | 1 |
| Nurma Sari | Institut Teknologi Sepuluh Nopember | 1 |
| Parjah Salpina | Affiliation unknown | 1 |
| Hendra Halim | Affiliation unknown | 1 |
| Junia Farma | Affiliation unknown | 1 |
| Muhammad Rendhie Siregar | Affiliation unknown | 1 |
| Najla Najla | Affiliation unknown | 1 |
| Khoirul Amri | Affiliation unknown | 1 |
| Nurhayati Nurhayati | Politeknik Negeri Ujung Pandang | 1 |
| Hardi Syah Hendra | Affiliation unknown | 1 |
| Muslina Muslina | Affiliation unknown | 1 |
| Sufrizal Sufrizal | Affiliation unknown | 1 |
| Muhammad Ridwansyah | Affiliation unknown | 1 |
| Muhamad Yusuf | Affiliation unknown | 1 |
| Syarifah Sharah Natasya | Affiliation unknown | 1 |
| Muhammad Iqbal | Hasanuddin University | 1 |
| Rizki Yunanda | Affiliation unknown | 1 |
| Soraya devy | Affiliation unknown | 1 |
| Jen Surya | Affiliation unknown | 1 |
| Muhammad Nur Ikram | Affiliation unknown | 1 |
| Hajarul Akbar | Affiliation unknown | 1 |
| Khalidah Murni | Affiliation unknown | 1 |
| Muslem Abdullah | Affiliation unknown | 1 |
| Andi Darna | Affiliation unknown | 1 |
| Zakiyul Fahmi | Affiliation unknown | 1 |
| Farida Arianti | Affiliation unknown | 1 |
| Pauzi M | Affiliation unknown | 1 |
| Abdul Mughits | Affiliation unknown | 1 |
| Abdo Yousef Qaid Saad | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.