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SOCIAL MEDIA AS A MEDIUM FOR PROMOTION AND DA'WAH OF THE MADHURI PANCAKE DURIAN WOMEN'S BUSINESS UNIT IN BANDA ACEH

Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah · Vol. 27 No. 2 (2022) · pp. 307–320

DOI
10.22373/albayan.v27i2.13888
ISSN
2549-1636, 1411-5743
Published
2022-07-01
Publisher
Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry
Language
eng

Abstract

Social media is currently not only used to share daily activities but is also used as a promotional medium. Promoting products through social media is cheaper and can reach all circles of society. To attract attention, expertise is needed in carrying out designs, product photos, packaging, and having speed in responding to customers. As a Muslim business, of course, you don't only think about profit, but you have to take advantage of this social media as a propaganda medium as well as a promotional media. This study aims to see how the social media accounts of a product are also used as propaganda media as well as promotions and vice versa as promotional media but there is an element of da'wah. The research method was carried out with Participatory Action Research (PAR). By providing briefing on Madhuri Pancake products and assisting the use of social media. The results of the study indicate that a product that is packaged well and then carries out promotions through social media has a positive impact. As a business actor, you are not only concerned with profit. As a Muslim business, they also carry out da'wah by sharing religious information by creating special pillar content as a medium of da'wah. Keywords: Social media, media promotion, and da'wah

Collaboration network of the authors

25 authors · 60 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Institut Agama Islam Negeri Bone
  • Hasanuddin University
  • STMIK Catur Sakti Kendari
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hafied CangaraHasanuddin University1
Aulia SalsabilaAffiliation unknown1
Teuku BadlisyahAffiliation unknown1
Moula HarisaAffiliation unknown1
Ahmad Yusuf MubarakAffiliation unknown1
Rahmat ZuniAffiliation unknown1
Anzelia AnggrahiniAffiliation unknown1
Fajri ChairawatiAffiliation unknown1
Haris NawafiAffiliation unknown1
Nur AnitaAffiliation unknown1
Baharuddin ARAffiliation unknown1
Sabirin SabirinSTMIK Catur Sakti Kendari1
Jasafat JasafatAffiliation unknown1
Rusnawati RusnawatiAffiliation unknown1
Hasan SazaliAffiliation unknown1
Khatibah KhatibahAffiliation unknown1
Khairul AzmyAffiliation unknown1
Muhamad Shamsul bin IbrahimAffiliation unknown1
Almuntarizi AlmuntariziAffiliation unknown1
Abdullah AbdullahUniversitas Muhammadiyah Parepare1
Muslihin SultanInstitut Agama Islam Negeri Bone1
Syawaluddin HanafiInstitut Agama Islam Negeri Bone1
Ahmad MuttaqinAffiliation unknown1
Alimin AliminAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://jurnal.ar-raniry.ac.id/index.php/bayan/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">SOCIAL MEDIA AS A MEDIUM FOR PROMOTION AND DA'WAH OF THE MADHURI PANCAKE DURIAN WOMEN'S BUSINESS UNIT IN BANDA ACEH</dc:title>
	<dc:creator xml:lang="en">Furqany, Syahril</dc:creator>
	<dc:description xml:lang="en">Social media is currently not only used to share daily activities but is also used as a promotional medium. Promoting products through social media is cheaper and can reach all circles of society. To attract attention, expertise is needed in carrying out designs, product photos, packaging, and having speed in responding to customers. As a Muslim business, of course, you don't only think about profit, but you have to take advantage of this social media as a propaganda medium as well as a promotional media. This study aims to see how the social media accounts of a product are also used as propaganda media as well as promotions and vice versa as promotional media but there is an element of da'wah. The research method was carried out with Participatory Action Research (PAR). By providing briefing on Madhuri Pancake products and assisting the use of social media. The results of the study indicate that a product that is packaged well and then carries out promotions through social media has a positive impact. As a business actor, you are not only concerned with profit. As a Muslim business, they also carry out da'wah by sharing religious information by creating special pillar content as a medium of da'wah. Keywords: Social media, media promotion, and da'wah </dc:description>
	<dc:publisher xml:lang="en">Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Ar-Raniry</dc:publisher>
	<dc:date>2022-07-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.ar-raniry.ac.id/index.php/bayan/article/view/13888</dc:identifier>
	<dc:identifier>10.22373/albayan.v27i2.13888</dc:identifier>
	<dc:source xml:lang="en">Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah; Vol. 27 No. 2 (2021): Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah; 307-320</dc:source>
	<dc:source>2549-1636</dc:source>
	<dc:source>1411-5743</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal.ar-raniry.ac.id/index.php/bayan/article/view/13888/7083</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Syahril Furqany</dc:rights>
</oai_dc:dc>