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THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH

ADDIN · Vol. 10 No. 2 (2017) · hlm. 473–490

DOI
10.21043/addin.v10i2.2593
ISSN
2476-9479, 0854-0594
Terbit
2017-09-06
Penerbit
LPPM IAIN Kudus
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.

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Sumber metadata: OAI-PMH (metadata jurnal) http://journal.stainkudus.ac.id/index.php/Addin/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH</dc:title>
	<dc:creator>Ningsih, Ekawati Rahayu</dc:creator>
	<dc:creator>Haryono, Tulus</dc:creator>
	<dc:creator>Sawitri, Hunik Sri Runing</dc:creator>
	<dc:creator>Harsono, Mugi</dc:creator>
	<dc:subject xml:lang="en-US">Cultural Value; Customer; e-Loyalty; Relationship Marketing</dc:subject>
	<dc:description xml:lang="en-US">Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.</dc:description>
	<dc:publisher xml:lang="en-US">LPPM IAIN Kudus</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-09-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>http://journal.stainkudus.ac.id/index.php/Addin/article/view/2593</dc:identifier>
	<dc:identifier>10.21043/addin.v10i2.2593</dc:identifier>
	<dc:source xml:lang="en-US">Addin; Vol 10, No 2 (2016): ADDIN; 473-490</dc:source>
	<dc:source xml:lang="id-ID">ADDIN; Vol 10, No 2 (2016): ADDIN; 473-490</dc:source>
	<dc:source>2476-9479</dc:source>
	<dc:source>0854-0594</dc:source>
	<dc:source>10.21043/addin.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>http://journal.stainkudus.ac.id/index.php/Addin/article/view/2593/pdf_1</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2016 ADDIN</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>