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PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI DI KOTA KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 15 No. 1 (2023) · pp. 129–140

DOI
10.55598/jmk.v15i1.30910
ISSN
2685-5151, 2085-0085
Published
2023-02-03
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine both simultaneously and partially the effect of dimensions and product quality on the purchase of a simpathy cellular card in Kendari city. The population in this study is Kendari city residents who buy sympathy cards. Due to the infinite number of population, the determination of the sample used is accidental sampling. The data collection method in this study was to use a questionnaire. This study uses multiple linear regression analysis. The results showed that simultaneously and partially product quality and dimensions had a positive and significant effect on the purchase of a Simpati cellular card in the city of Kendari. That is, if the dimensions and quality of the product are good, it will tend to influence purchases

Keywords

Collaboration network of the authors

40 authors · 203 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Universitas Islam Negeri Ar-Raniry
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Siti Nurjanah AhmadUniversitas Halu Oleo7
La WelendoAffiliation unknown7
Yusuf YusufUniversitas Muhammadiyah Kendari5
Fitriah FitriahUniversitas Islam Negeri Ar-Raniry4
Wayan MustikaAffiliation unknown4
Juharsah JuharsahAffiliation unknown4
Ahmad Syarif SukriUniversitas Halu Oleo3
Rahmat MadjidAffiliation unknown3
Nursaban RommyAffiliation unknown3
Nofal NurAffiliation unknown3
Alida PalilatiAffiliation unknown3
Hayat YusufAffiliation unknown3
Endro SukotjoAffiliation unknown3
MUHAMMAD TAUFIKAffiliation unknown2
Eliyanti Agus MokodompitAffiliation unknown2
Muh Thahir AzikinAffiliation unknown2
sulha sulhaAffiliation unknown2
Joko RaharjoAffiliation unknown2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunAffiliation unknown2
Anafi MinmahddunUniversitas Halu Oleo2
Ridwan Syah NuhunUniversitas Halu Oleo2
Baso MursidiAffiliation unknown2
Adris A. PutraAffiliation unknown2
RIdwansyah NuhunAffiliation unknown2
Sriwiyati MahraniAffiliation unknown2
Agustinus TangalayukAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Samdin SamdinAffiliation unknown2
Muh. TaufikAffiliation unknown2
La HataniAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Asrip PuteraAffiliation unknown2
Muhammad MasriAffiliation unknown2
Riski Amalia MadiAffiliation unknown2

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI DI KOTA KENDARI</dc:title>
	<dc:creator>Heriyanto, Heriyanto</dc:creator>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:creator>Istianandar, Farhan Ramdhani</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Dimensions, Product Quality, purchase</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine both simultaneously and partially the effect of dimensions and product quality on the purchase of a simpathy cellular card in Kendari city. The population in this study is Kendari city residents who buy sympathy cards. Due to the infinite number of population, the determination of the sample used is accidental sampling. The data collection method in this study was to use a questionnaire. This study uses multiple linear regression analysis. The results showed that simultaneously and partially product quality and dimensions had a positive and significant effect on the purchase of a Simpati cellular card in the city of Kendari. That is, if the dimensions and quality of the product are good, it will tend to influence purchases</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-02-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/30910</dc:identifier>
	<dc:identifier>10.55598/jmk.v15i1.30910</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2023): Edisi Januari; 129-140</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/30910/17483</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>