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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA PUSKESMAS BIMA MAROA KABUPATEN KONAWE SELATAN

Jurnal Manajemen dan Kewirausahaan · Vol. 14 No. 2 (2022) · pp. 541–553

DOI
10.55598/jmk.v14i2.27108
ISSN
2685-5151, 2085-0085
Published
2022-07-30
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine whether relationship marketing and service quality affect patient satisfaction at the Bima Maroa Public Health Center, South Konawe Regency. The research used is quantitative research. Sources of data used in this study are primary data obtained by distributing questionnaires (research questionnaires) and secondary data obtained from supporting documents in the object of research, which includes an overview of the Bima Maroa Public Health Center. The number of samples taken in this study using the Slovin formula, namely 76 respondents. In this study, multiple linear regression analysis was used to solve research problems. Based on the results of research conducted using the SPSS 24 program, it shows that partially the relationship marketing variable has a positive and significant effect on patient satisfaction. Partially, the service quality variable has a positive and significant effect on the patient satisfaction variable. Simultaneously, relationship marketing and service quality have a positive and significant effect on patient satisfaction variables.

Keywords

Collaboration network of the authors

40 authors · 251 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hartini HartiniAffiliation unknown9
Endro SukotjoAffiliation unknown8
Yusuf YusufUniversitas Muhammadiyah Kendari5
Patwayati PatwayatiAffiliation unknown5
Sinarwaty SinarwatyAffiliation unknown4
Aidin Hudani AwasinombuAffiliation unknown4
Wahyuniati HamidAffiliation unknown4
Buyung SaritaAffiliation unknown4
Hayat YusufAffiliation unknown4
Hastuti HastutiAffiliation unknown3
Nofal NurAffiliation unknown3
Rahmat MadjidAffiliation unknown3
Nasrul NasrulUniversitas Halu Oleo3
Sudirman ZaidAffiliation unknown3
Nurwati NurwatiAffiliation unknown3
Muh. TaufikAffiliation unknown2
Asrip PuteraAffiliation unknown2
La HataniAffiliation unknown2
Triya AndayaniAffiliation unknown2
Samdin SamdinAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Ansir AnsirAffiliation unknown2
Riski Amalia MadiAffiliation unknown2
La Ode Bahana AdamAffiliation unknown2
MUHAMMAD TAUFIKAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Moh. AminAffiliation unknown2
Fabian FaqihAffiliation unknown1
Arham ArhamAffiliation unknown1
Titin JuniartinAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Eko Putra SugialeAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH RELATIONSHIP MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA PUSKESMAS BIMA MAROA KABUPATEN KONAWE SELATAN</dc:title>
	<dc:creator>Aisyah, Siti Nur</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:creator>Mokodompit, Eliyanti</dc:creator>
	<dc:creator>Rommy, Nursaban</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Relationship marketing, service quality, patient satisfaction</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine whether relationship marketing and service quality affect patient satisfaction at the Bima Maroa Public Health Center, South Konawe Regency. The research used is quantitative research. Sources of data used in this study are primary data obtained by distributing questionnaires (research questionnaires) and secondary data obtained from supporting documents in the object of research, which includes an overview of the Bima Maroa Public Health Center. The number of samples taken in this study using the Slovin formula, namely 76 respondents. In this study, multiple linear regression analysis was used to solve research problems. Based on the results of research conducted using the SPSS 24 program, it shows that partially the relationship marketing variable has a positive and significant effect on patient satisfaction. Partially, the service quality variable has a positive and significant effect on the patient satisfaction variable. Simultaneously, relationship marketing and service quality have a positive and significant effect on patient satisfaction variables.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-07-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/27108</dc:identifier>
	<dc:identifier>10.55598/jmk.v14i2.27108</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 14, No 2 (2022): Edisi Juli; 541-553</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/27108/15739</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>