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PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA

Jurnal Manajemen dan Kewirausahaan · Vol. 15 No. 2 (2023) · pp. 214–220

DOI
10.55598/jmk.v15i2.43057
ISSN
2685-5151, 2085-0085
Published
2023-08-12
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine (1) whether product quality affects the decision to purchase a motorcycle. (2) To find out whether the price affects the decision to buy a motorcycle. (3) To find out whether Brand Image influences the decision to buy a motorcycle. (4) To find out whether Product Quality, Price and Brand Image affect the decision to buy a motorcycle. The results showed that (1) Product Quality, Price and Brand Image simultaneously (together) have a significant effect on purchasing decisions. This shows that increasing the two variables will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (2) Product quality partially has a significant effect on purchasing decisions. This shows that increasing the product quality variable will have an impact on increasing purchasing decisions for Honda motorbikes in Muna Regency. (3) Price partially has a significant positive effect on purchasing decisions. This shows that increasing the price variable will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (4) Brand image partially has a significant effect on purchasing decisions. This shows that increasing the Brand Image variable will have an impact on increasing consumer purchasing decisions for Honda Motorcycles in Muna Regency.

Keywords

Collaboration network of the authors

40 authors · 249 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universitas Halu Oleo
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Yusuf YusufUniversitas Muhammadiyah Kendari7
Endro SukotjoAffiliation unknown5
Nurwati NurwatiAffiliation unknown5
Hastuti HastutiAffiliation unknown4
Juharsah JuharsahAffiliation unknown4
Murdjani KamaluddinAffiliation unknown4
Nasrul NasrulUniversitas Halu Oleo4
Rahmat MadjidAffiliation unknown4
Hayat YusufAffiliation unknown3
Samdin SamdinAffiliation unknown3
Nursaban RommyAffiliation unknown3
Nofal NurAffiliation unknown3
La Ode Bahana AdamAffiliation unknown3
Nursaban Rommy SulemanAffiliation unknown3
MUHAMMAD TAUFIKAffiliation unknown2
La HataniAffiliation unknown2
Nurul IttaqullahAffiliation unknown2
Laode Asfahyadin AliddinAffiliation unknown2
Abdul Razak YusufAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Riski Amalia MadiAffiliation unknown2
Adnan HakimAffiliation unknown2
Sudirman ZaidAffiliation unknown2
Ansir AnsirAffiliation unknown2
Muh. Nur AfiatAffiliation unknown2
Nuryamin BudiAffiliation unknown2
Triya AndayaniAffiliation unknown1
Fabian FaqihAffiliation unknown1
Agustinus TangalayukAffiliation unknown1
Cahya Dwi SaputraAffiliation unknown1
Ibnu HajarUniversiti Teknologi MARA1
Dewi Asyifa MutmainaAffiliation unknown1
Muhamad Raflianto OdeAffiliation unknown1
Muh. AdranAffiliation unknown1
Enny WatiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA</dc:title>
	<dc:creator>Saltifa, Wa Ode Vira</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Isalman, Isalman</dc:creator>
	<dc:creator>Awasinombu, Aidin Hudani</dc:creator>
	<dc:creator>Putera, Asrip</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Product Quality, Price, Brand Image, Purchase Decision</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine (1) whether product quality affects the decision to purchase a motorcycle. (2) To find out whether the price affects the decision to buy a motorcycle. (3) To find out whether Brand Image influences the decision to buy a motorcycle. (4) To find out whether Product Quality, Price and Brand Image affect the decision to buy a motorcycle. The results showed that (1) Product Quality, Price and Brand Image simultaneously (together) have a significant effect on purchasing decisions. This shows that increasing the two variables will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (2) Product quality partially has a significant effect on purchasing decisions. This shows that increasing the product quality variable will have an impact on increasing purchasing decisions for Honda motorbikes in Muna Regency. (3) Price partially has a significant positive effect on purchasing decisions. This shows that increasing the price variable will have an impact on increasing purchasing decisions for Honda motorcycles in Muna Regency, (4) Brand image partially has a significant effect on purchasing decisions. This shows that increasing the Brand Image variable will have an impact on increasing consumer purchasing decisions for Honda Motorcycles in Muna Regency.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-08-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/43057</dc:identifier>
	<dc:identifier>10.55598/jmk.v15i2.43057</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 15, No 2 (2023): Edisi Juli; 214-220</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v15i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/43057/18769</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>