Melola Discovery

← Melola Discovery

Open access Jurnal

PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA

Jurnal Manajemen dan Kewirausahaan · Vol. 15 No. 1 (2023) · pp. 13–25

DOI
10.55598/jmk.v15i1.30896
ISSN
2685-5151, 2085-0085
Published
2023-02-03
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama

Keywords

Collaboration network of the authors

40 authors · 214 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Endro SukotjoAffiliation unknown9
Juharsah JuharsahAffiliation unknown7
Sudirman ZaidAffiliation unknown6
Hartini HartiniAffiliation unknown5
Murdjani KamaluddinAffiliation unknown5
Rahmat MadjidAffiliation unknown3
Ansir AnsirAffiliation unknown3
Patwayati PatwayatiAffiliation unknown3
Alida PalilatiAffiliation unknown3
La HataniAffiliation unknown3
Hasanuddin BuaAffiliation unknown3
Nasrul NasrulUniversitas Halu Oleo2
Farhan Ramdhani IstianandarAffiliation unknown2
Nofal NurAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Asrip PuteraAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Adnan HakimAffiliation unknown2
La Ode Asfahyadin AliddinAffiliation unknown2
Buyung SaritaAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Farah DzakirahAffiliation unknown1
Kalni KalniAffiliation unknown1
Agustinus TangalayukAffiliation unknown1
Sri Wiyati MahraniAffiliation unknown1
Triya AndayaniAffiliation unknown1
Ferni WatiAffiliation unknown1
Muhamad Sunarno PurnamaAffiliation unknown1
Muhamad Raflianto OdeAffiliation unknown1
Laode Asfahyadin AliddinAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Eko Putra SugialeAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Putriani MuchtarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA</dc:title>
	<dc:creator>Al Qadri, Adhitya</dc:creator>
	<dc:creator>Rommy, Nursaban</dc:creator>
	<dc:creator>Sinarwaty, Sinarwaty</dc:creator>
	<dc:creator>Yusuf, Hayat</dc:creator>
	<dc:creator>Ittaqullah, Nurul</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Brand Trust, Consumer Satisfaction, Brand Loyalty</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-02-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/30896</dc:identifier>
	<dc:identifier>10.55598/jmk.v15i1.30896</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2023): Edisi Januari; 13-25</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/30896/17467</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>