Melola Discovery

← Melola Discovery

Open access Jurnal

STRATEGI PEMASARAN PADA MASA COVID-19 DALAM MENINGKATKAN PENJUALAN PADA SHOWROOM ABADI MOTOR KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 15 No. 1 (2023) · pp. 86–103

DOI
10.55598/jmk.v15i1.30907
ISSN
2685-5151, 2085-0085
Published
2023-02-03
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to find out how the marketing strategy during the Covid-19 era was in increasing sales at the Abadi Motor Kendari Showroom. The informants of this study were the owner of the Abadi Motor Kendari Showroom, operational and marketing fields with primary data sources, namely internal data from the Abadi Motor Kendari Showroom such as sales data, number of employees, organizational structure and others. The data analysis technique used by the author is a qualitative descriptive data analysis technique, namely research that uses data that is stated verbally and its qualifications are theoretical. The results of the study indicate that the marketing strategy used at the Abadi Motor Kendari Showroom is differentiation, the strategy seeks to expand/add types of business and improve services through the use of strengths in the form of the variety of products needed, the number and variety of products, quality, flexibility, cost reduction and delivery, the existence of a policy higher prices, intensive promotion and operational activities to seize the opportunities that exist in the form of growing community education

Keywords

Collaboration network of the authors

40 authors · 161 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Yusuf YusufUniversitas Muhammadiyah Kendari6
Hayat YusufAffiliation unknown4
Juharsah JuharsahAffiliation unknown4
Nasrul NasrulUniversitas Halu Oleo3
Asrip PuteraAffiliation unknown3
Nurwati NurwatiAffiliation unknown3
Suhirno SuhirnoAffiliation unknown2
Endro SukotjoAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Murdjani KamaluddinAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Laode Asfahyadin AliddinAffiliation unknown2
Ferni WatiAffiliation unknown1
Titin JuniartinAffiliation unknown1
Nurul IttaqullahAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Nurul Artika Putri TAffiliation unknown1
Nursaban RommyAffiliation unknown1
Siti Nur AisyahAffiliation unknown1
Eliyanti MokodompitAffiliation unknown1
Wa Ode Vira SaltifaAffiliation unknown1
Hartini HartiniAffiliation unknown1
Ansir AnsirAffiliation unknown1
Retno Sefianty MajidAffiliation unknown1
Irmawati IrmawatiAffiliation unknown1
Nasriah NasriahAffiliation unknown1
Laode Bahana AdamAffiliation unknown1
Nitri MiroseaAffiliation unknown1
Tuti DharmawatiAffiliation unknown1
Hasanuddin BuaAffiliation unknown1
Muhammad SyawalAffiliation unknown1
Sudirman ZaidAffiliation unknown1
Ayi SafitriAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">STRATEGI PEMASARAN PADA MASA COVID-19 DALAM MENINGKATKAN PENJUALAN PADA SHOWROOM ABADI MOTOR KENDARI</dc:title>
	<dc:creator>Fatimah, Fatimah</dc:creator>
	<dc:creator>Madjid, Rahmat</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Kohawan, Muhammad Rivan</dc:creator>
	<dc:creator>Hasan, Rahmat Rialdy</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Product, Price, Place, SWOT Analysis Location, Sales</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to find out how the marketing strategy during the Covid-19 era was in increasing sales at the Abadi Motor Kendari Showroom. The informants of this study were the owner of the Abadi Motor Kendari Showroom, operational and marketing fields with primary data sources, namely internal data from the Abadi Motor Kendari Showroom such as sales data, number of employees, organizational structure and others. The data analysis technique used by the author is a qualitative descriptive data analysis technique, namely research that uses data that is stated verbally and its qualifications are theoretical. The results of the study indicate that the marketing strategy used at the Abadi Motor Kendari Showroom is differentiation, the strategy seeks to expand/add types of business and improve services through the use of strengths in the form of the variety of products needed, the number and variety of products, quality, flexibility, cost reduction and delivery, the existence of a policy higher prices, intensive promotion and operational activities to seize the opportunities that exist in the form of growing community education</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-02-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/30907</dc:identifier>
	<dc:identifier>10.55598/jmk.v15i1.30907</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2023): Edisi Januari; 86-103</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/30907/17480</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>