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PENGARUH ORIENTASI PASAR, KELENGKAPAN PRODUK DAN SALURAN DISTRIBUSI TERHADAP KINERJA PEMASARAN PRODUK CUSSONS BABY PADA PT.MATAKAR KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 1 (2021) · pp. 68–83

DOI
10.55598/jmk.v13i1.23307
ISSN
2685-5151, 2085-0085
Published
2021-01-20
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine the effect of market orientation, product completeness and distribution channels on the enlargement performance of Cussons Baby products at PT. Matakar Kendari. The sample in this study is 72 outlets that have been registered as customers of PT. Kendari Matakar using multiple linear regression analysis method. Based on the results of statistical calculations, it shows that there is a positive and partially significant influence between the variables of market orientation, product completeness, and distribution channels on the marketing performance of cussons baby products at PT. Matakar Kendari. With the meaning that the better the market orientation, product completeness and distribution channels, the better the marketing performance of cussons baby products at PT Matakar Kendari.

Keywords

Collaboration network of the authors

40 authors · 164 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Juharsah JuharsahAffiliation unknown2
Muhamad MasriAffiliation unknown2
Nursaban RommyAffiliation unknown2
Sinarwaty SinarwatyAffiliation unknown2
Dedy Takdir SyaifuddinAffiliation unknown2
Patwayati PatwayatiAffiliation unknown2
Triya AndayaniAffiliation unknown1
Aidin Hudani AwasinombuAffiliation unknown1
Yusuf YusufUniversitas Muhammadiyah Kendari1
Agustinus TangalayukAffiliation unknown1
Cahya Dwi SaputraAffiliation unknown1
Isalman IsalmanAffiliation unknown1
Farhan Ramdhani IstianandarAffiliation unknown1
Laode Asfahyadin AliddinAffiliation unknown1
Jihan NoviantiAffiliation unknown1
Endro SukotjoAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Asrip PuteraAffiliation unknown1
Emiyanti EmiyantiAffiliation unknown1
Riski Amalia MadiAffiliation unknown1
Sudirman ZaidAffiliation unknown1
Haris Khoirul Imam Khoirul ImamAffiliation unknown1
Rahmat MadjidAffiliation unknown1
Muhammad SyawalAffiliation unknown1
Ibnu HajarUniversiti Teknologi MARA1
Yusuf MontunduAffiliation unknown1
S Syarifa FauzinAffiliation unknown1
La Ode AsfahyadinAffiliation unknown1
Rachmat Riyaldi HasanAffiliation unknown1
La Ode Bahana AdamAffiliation unknown1
Siti SyahruniAffiliation unknown1
Muh. Rivan KohawanAffiliation unknown1
Olivia Anindyta MashudAffiliation unknown1
Nursaban Rommy SulemanAffiliation unknown1
La Ode MasnurlinAffiliation unknown1
Noval MonaliAffiliation unknown1
La Ode Man SabdarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, KELENGKAPAN PRODUK DAN SALURAN DISTRIBUSI TERHADAP KINERJA PEMASARAN  PRODUK CUSSONS BABY PADA PT.MATAKAR KENDARI</dc:title>
	<dc:creator>Aminudin, La Ode</dc:creator>
	<dc:creator>Bua, Hasanuddin</dc:creator>
	<dc:creator>Nur, Nofal</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Market orientation, Product Completeness, Distribution Channels, Marketing    Performance</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the effect of market orientation, product completeness and distribution channels on the enlargement performance of Cussons Baby products at PT. Matakar Kendari. The sample in this study is 72 outlets that have been registered as customers of PT. Kendari Matakar using multiple linear regression analysis method. Based on the results of statistical calculations, it shows that there is a positive and partially significant influence between the variables of market orientation, product completeness, and distribution channels on the marketing performance of cussons baby products at PT. Matakar Kendari. With the meaning that the better the market orientation, product completeness and distribution channels, the better the marketing performance of cussons baby products at PT Matakar Kendari.  </dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23307</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i1.23307</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 1 (2021): Edisi Januari; 68-83</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23307/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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