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PENGARUH DIMENSI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 2 (2022) · pp. 144–163

DOI
10.55598/jmk.v13i2.23322
ISSN
2685-5151, 2085-0085
Published
2022-01-17
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The purpose of this study was to examine the effect of product attribute dimensions on purchasing decisions for Iphone brand mobile phones in Kendari City. The independent variables used in this study are Product Quality, Product Features, Product Design, Product Brand, Product Packaging, Product Label and Product Support Services. The dependent variable used in this study is Purchase Decision. The population of this research is Kendari City Community Employees who use iPhone products with a total sample of 50 respondents who meet the criteria using the purposive sampling method. The analytical technique used is multiple linear regression analysis with the help of the SPSS 2 program. The results of this study found that: 1) Product quality has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 2) Product features have a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 3) Product design has a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 4) The product brand has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 5) Product packaging has an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 6) Product labels have an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; and 7) Product support services have a significant effect on purchasing decisions for the Iphone brand in Kendari City.

Keywords

Collaboration network of the authors

40 authors · 179 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Universitas Islam Negeri Ar-Raniry
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Siti Nurjanah AhmadUniversitas Halu Oleo7
La WelendoAffiliation unknown7
Nurwati NurwatiAffiliation unknown6
Patwayati PatwayatiAffiliation unknown4
Fitriah FitriahUniversitas Islam Negeri Ar-Raniry4
Wayan MustikaAffiliation unknown4
Yusuf YusufUniversitas Muhammadiyah Kendari4
Adnan HakimAffiliation unknown4
Ahmad Syarif SukriUniversitas Halu Oleo3
Rahmat MadjidAffiliation unknown3
Isalman IsalmanAffiliation unknown3
Endro SukotjoAffiliation unknown3
Samdin SamdinAffiliation unknown3
Juharsah JuharsahAffiliation unknown2
Muh Thahir AzikinAffiliation unknown2
sulha sulhaAffiliation unknown2
Joko RaharjoAffiliation unknown2
Try Sugiyarto SoeparyantoUniversitas Halu Oleo2
Mappa NashrunAffiliation unknown2
Anafi MinmahddunUniversitas Halu Oleo2
Ridwan Syah NuhunUniversitas Halu Oleo2
Baso MursidiAffiliation unknown2
Adris A. PutraAffiliation unknown2
RIdwansyah NuhunAffiliation unknown2
Sriwiyati MahraniAffiliation unknown2
Nursaban Rommy SulemanAffiliation unknown2
MUHAMMAD TAUFIKAffiliation unknown2
Hastuti HastutiAffiliation unknown2
Asrip PuteraAffiliation unknown2
Enny WatiAffiliation unknown2
La HataniAffiliation unknown2
Ida SutianingsihUniversitas Halu Oleo1
Adris Ade PutraUniversitas Halu Oleo1
Alhamra AlhamraUniversitas Halu Oleo1
Farah DzakirahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH DIMENSI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA KENDARI</dc:title>
	<dc:creator>Natashya, Anggita</dc:creator>
	<dc:creator>Nasrul, Nasrul</dc:creator>
	<dc:creator>Mokodompit, Eliyanti Agus</dc:creator>
	<dc:creator>Masri, Muhammad</dc:creator>
	<dc:creator>Kohawan, Rivan</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Company ValueInvestment Decision; Funding Decision; Profitability and Dividend Policy</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study was to examine the effect of product attribute dimensions on purchasing decisions for Iphone brand mobile phones in Kendari City. The independent variables used in this study are Product Quality, Product Features, Product Design, Product Brand, Product Packaging, Product Label and Product Support Services. The dependent variable used in this study is Purchase Decision. The population of this research is Kendari City Community Employees who use iPhone products with a total sample of 50 respondents who meet the criteria using the purposive sampling method. The analytical technique used is multiple linear regression analysis with the help of the SPSS 2 program. The results of this study found that: 1) Product quality has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 2) Product features have a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 3) Product design has a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 4) The product brand has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 5) Product packaging has an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 6) Product labels have an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; and 7) Product support services have a significant effect on purchasing decisions for the Iphone brand in Kendari City.</dc:description>
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	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2022-01-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23322</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i2.23322</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 2 (2021): Edisi Juli; 144-163</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23322/pdf</dc:relation>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23322/pdf_1</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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