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PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN (STUDI KASUS INDOMARET KECAMATAN MOWEWE KABUPATEN KOLAKA TIMUR)

Jurnal Manajemen dan Kewirausahaan · Vol. 13 No. 1 (2021) · pp. 12–25

DOI
10.55598/jmk.v13i1.23303
ISSN
2685-5151, 2085-0085
Published
2021-01-20
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The purpose of this research; (1) To determine the quality of service and customer satisfaction (case study of Indomaret Mowewe District, East Kolaka Regency), (2) to determine the effect of brand image on customer satisfaction (case study of Indomaret, Mowewe District, East Kolaka Regency), (3) to determine the effect of quality service and brand image on customer satisfaction (a case study of Indomaret, Mowewe District, East Kolaka Regency). The population in this study is the general public of Indomaret customers in Mowewe District, East Kolaka Regency. The sample in this study amounted to 100 respondents using the Lemeshow method. The data collection method in this study used multiple linear regression analysis. The results showed that: (1) service quality and brand image had a significant effect on customer satisfaction. (2) service quality has a positive and significant effect on customer satisfaction. (3) service quality and brand image on customer satisfaction have a positive and significant effect.

Keywords

Collaboration network of the authors

40 authors · 181 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Sriwijaya University
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Buyung SaritaAffiliation unknown4
Salma SalehAffiliation unknown3
Sudirman ZaidAffiliation unknown3
Sujono SujonoAffiliation unknown2
Zaluddin ZaluddinAffiliation unknown2
Dedy Takdir SyaifuddinAffiliation unknown2
Valentinus AmstrongAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Yusuf MontunduAffiliation unknown2
Endro SukotjoAffiliation unknown2
Nasrul NasrulUniversitas Halu Oleo2
Muh. Akbar MuktadirunAffiliation unknown1
Kasmanderi KasmanderiAffiliation unknown1
Rima MelatiSriwijaya University1
Aidin Hudani AwasinombuAffiliation unknown1
Patwayati -Affiliation unknown1
Sinarwaty -Affiliation unknown1
Kardita BasirAffiliation unknown1
Nuryamin BudiAffiliation unknown1
Dicky KoeswaraAffiliation unknown1
Unika OktavianiAffiliation unknown1
Ibnu HajarUniversiti Teknologi MARA1
Norma WatiAffiliation unknown1
Agustinus TangalayukAffiliation unknown1
Adnan HakimAffiliation unknown1
La Ode TarsanAffiliation unknown1
La Ode Abdul NatsirAffiliation unknown1
Dedy Samsul ArifinAffiliation unknown1
Hayat YusufAffiliation unknown1
Irma Sri WahyuniAffiliation unknown1
Rosmila RosmilaAffiliation unknown1
Farhan Ramdhani IstianandarAffiliation unknown1
Nofal NurAffiliation unknown1
Muhamad MasriAffiliation unknown1
Haris Khoirul Imam Khoirul ImamAffiliation unknown1
Hartini HartiniAffiliation unknown1
Juharsah JuharsahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN (STUDI KASUS INDOMARET KECAMATAN MOWEWE KABUPATEN KOLAKA TIMUR)</dc:title>
	<dc:creator>Azhari, Muh Ashar</dc:creator>
	<dc:creator>Sinarwati, Sinarwati</dc:creator>
	<dc:creator>Madi, Riski Amalia</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Service Quality, Brand Image,  Customer Satisfaction</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">The purpose of this research ; (1) To determine the quality of service and customer satisfaction (case study of Indomaret Mowewe District, East Kolaka Regency), (2) to determine the effect of brand image on customer satisfaction (case study of Indomaret, Mowewe District, East Kolaka Regency), (3) to determine the effect of quality service and brand image on customer satisfaction (a case study of Indomaret, Mowewe District, East Kolaka Regency). The population in this study is the general public of Indomaret customers in Mowewe District, East Kolaka Regency. The sample in this study amounted to 100 respondents using the Lemeshow method. The data collection method in this study used multiple linear regression analysis. The results showed that: (1) service quality and brand image had a significant effect on customer satisfaction. (2) service quality has a positive and significant effect on customer satisfaction. (3) service quality and brand image on customer satisfaction have a positive and significant effect.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2021-01-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/23303</dc:identifier>
	<dc:identifier>10.55598/jmk.v13i1.23303</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 13, No 1 (2021): Edisi Januari; 12-25</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/23303/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>