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PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI

Jurnal Manajemen dan Kewirausahaan · Vol. 15 No. 1 (2023) · pp. 104–115

DOI
10.55598/jmk.v15i1.30908
ISSN
2685-5151, 2085-0085
Published
2023-02-03
Publisher
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.

Keywords

Collaboration network of the authors

40 authors · 200 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universiti Teknologi MARA
  • Universitas Halu Oleo
  • Sriwijaya University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sinarwaty SinarwatyAffiliation unknown5
Endro SukotjoAffiliation unknown5
Buyung SaritaAffiliation unknown4
Laode Asfahyadin AliddinAffiliation unknown4
Juharsah JuharsahAffiliation unknown3
Dedy Takdir SyaifuddinAffiliation unknown3
Salma SalehAffiliation unknown3
Yusuf MontunduAffiliation unknown3
Nursaban RommyAffiliation unknown3
Farhan Ramdhani IstianandarAffiliation unknown3
Sujono SujonoAffiliation unknown2
Zaluddin ZaluddinAffiliation unknown2
Valentinus AmstrongAffiliation unknown2
Wahyuniati HamidAffiliation unknown2
Aidin Hudani AwasinombuAffiliation unknown2
Yusuf YusufUniversitas Muhammadiyah Kendari2
Isalman IsalmanAffiliation unknown2
Jihan NoviantiAffiliation unknown2
Rachmat Riyaldi HasanAffiliation unknown2
Ibnu HajarUniversiti Teknologi MARA2
Sinarwati SinarwatiAffiliation unknown2
Nasrul NasrulUniversitas Halu Oleo2
Hartini HartiniAffiliation unknown2
Alida PalilatiAffiliation unknown2
Muh. Akbar MuktadirunAffiliation unknown1
Triya AndayaniAffiliation unknown1
Agustinus TangalayukAffiliation unknown1
Cahya Dwi SaputraAffiliation unknown1
Kasmanderi KasmanderiAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Rima MelatiSriwijaya University1
Patwayati -Affiliation unknown1
Sinarwaty -Affiliation unknown1
Mega LeryAffiliation unknown1
Feliks Anggia Binsar Kristian PanjaitanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/manajemen/oai, first harvested 30 Okt 2026, last seen 30 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI</dc:title>
	<dc:creator>Imam, Haris Khoirul Imam Khoirul</dc:creator>
	<dc:creator>Zaid, Sudirman</dc:creator>
	<dc:creator>Nur, Nofal</dc:creator>
	<dc:creator>Masri, Muhamad</dc:creator>
	<dc:creator>Madi, Riski Amalia</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">Store Atmosphere, Service Quality, Customer Loyalty</dc:subject>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan  Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-02-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/manajemen/article/view/30908</dc:identifier>
	<dc:identifier>10.55598/jmk.v15i1.30908</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen dan Kewirausahaan; Vol 15, No 1 (2023): Edisi Januari; 104-115</dc:source>
	<dc:source>2685-5151</dc:source>
	<dc:source>2085-0085</dc:source>
	<dc:source>10.55598/jmk.v15i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/manajemen/article/view/30908/17481</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Jurnal Manajemen dan Kewirausahaan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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