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The Influence of Promotion and Marketing via Facebook Social Media on the Volume and Sales Value of Sago Crackers

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian · Vol. 4 No. 2 (2023) · pp. 166–171

DOI
10.33772/tekper.v4i2.25536
ISSN
2721-5709
Published
2023-08-28
Publisher
Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
Language
eng

Abstract

Sago cracker products are only marketed from shop to shop and even from stall to stall, this is what makes Sago Cracker MSMEs still unable to market them widely. The aim of this research is to determine the effect of promotion and marketing via Facebook social media on the volume and sales value of sago crackers. Data analysis uses difference test analysis/T test. The results of the research show that the use of the Facebook marketplace feature on the sales value of Anissa sago cracker products has had a significant influence on the MSME owners of Anissa sago crackers who previously had a weekly income of IDR 960,000 before using the marketplace. Facebook and after using the Facebook marketplace, their weekly income is around IDR 1,395,000. The difference before and after using the Facebook marketplace has a real effect so that the Facebook application using the Facebook marketplace feature is effective for MSME owners to market Anissa sago cracker products. The level of consumer confidence in the sale of sago cracker products on the Facebook marketplace is 95%.

Keywords

Collaboration network of the authors

40 authors · 158 co-authorship links · 7 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • Universitas Muhammadiyah Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asriani AsrianiUniversitas Halu Oleo10
Usman RianseAffiliation unknown9
La RiandaAffiliation unknown6
Sitti Aida Adha TaridalaUniversitas Halu Oleo4
Ine FausayanaUniversitas Halu Oleo4
La Ode AlwiUniversitas Halu Oleo4
Usman RianseAffiliation unknown3
Weka WidayatiAffiliation unknown3
Ilma Sarimustaqiyma RianseAffiliation unknown3
Muhammad SyukriUniversitas Syiah Kuala3
Zulfikar La ZulfikarAffiliation unknown2
Budiyanto BudiyantoUniversitas Muhammadiyah Jakarta2
R. Marsuki IswandiAffiliation unknown2
LA KARIMUNAUniversitas Halu Oleo2
Sarinah SarinahAffiliation unknown2
Putu ArimbawaAffiliation unknown2
La Rianda BakaAffiliation unknown2
Lukman YunusUniversitas Halu Oleo1
Marsuki IswandiAffiliation unknown1
M Arif DirgantoroAffiliation unknown1
La Ode SyukurUniversitas Halu Oleo1
Dasmin SiduAffiliation unknown1
WA KUASAAffiliation unknown1
Abdi La AbdiAffiliation unknown1
Ilma Sarimustaqiyma RianseUniversitas Halu Oleo1
Wa Kuasa BakaUniversitas Halu Oleo1
La Ode MidiUniversitas Halu Oleo1
Abdi AbdiUniversitas Halu Oleo1
Ilma Sari Mustaqiyama RianseAffiliation unknown1
Yayu FebrianiUniversitas Halu Oleo1
Fahria Nadiryati SadimantaraUniversitas Halu Oleo1
Azhar BafadalUniversitas Halu Oleo1
Wa Ode KuliatiAffiliation unknown1
Muhammad HalimAffiliation unknown1
Wa Ode IfanaAffiliation unknown1
La Ode SiwiAffiliation unknown1
Nurul Fadilla AliAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JMIP/oai, first harvested 30 Okt 2026, last seen 1 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Promotion and Marketing via Facebook Social Media on the Volume and Sales Value of Sago Crackers</dc:title>
	<dc:creator>Rismawan, Yandi</dc:creator>
	<dc:creator>Herdhiansyah, Dhian</dc:creator>
	<dc:creator>Abdullah, Weka Gusmiarty</dc:creator>
	<dc:subject xml:lang="en-US">Promotion; marketing ; facebook; sago crackers</dc:subject>
	<dc:description xml:lang="en-US">Sago cracker products are only marketed from shop to shop and even from stall to stall, this is what makes Sago Cracker MSMEs still unable to market them widely. The aim of this research is to determine the effect of promotion and marketing via Facebook social media on the volume and sales value of sago crackers. Data analysis uses difference test analysis/T test. The results of the research show that the use of the Facebook marketplace feature on the sales value of Anissa sago cracker products has had a significant influence on the MSME owners of Anissa sago crackers who previously had a weekly income of IDR 960,000 before using the marketplace. Facebook and after using the Facebook marketplace, their weekly income is around IDR 1,395,000. The difference before and after using the Facebook marketplace has a real effect so that the Facebook application using the Facebook marketplace feature is effective for MSME owners to market Anissa sago cracker products. The level of consumer confidence in the sale of sago cracker products on the Facebook marketplace is 95%.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2023-08-28</dc:date>
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	<dc:source xml:lang="en-US">Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 4, No 2 (2023): Agustus - Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian; 166 - 171</dc:source>
	<dc:source>2721-5709</dc:source>
	<dc:source>10.33772/tekper.v4i2</dc:source>
	<dc:language>eng</dc:language>
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	<dc:rights xml:lang="en-US">Copyright (c) 2024 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian</dc:rights>
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