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PENGARUH ORIENTASI PASAR, INOVASI, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (Effects of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage and Marketing Performance)

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 3 No. 3 (2019) · pp. 30–41

DOI
10.33772/jumbo.v3i3.10126
ISSN
2502-4175
Published
2019-12-19
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

The purpose of this study are: 1) to determine the effect of market orientation on competitive advantage in DKP SMEs under Wakatobi Regency.2) to determine the effect of innovation on competitive advantage 3) to determine the effect of entrepreneurial orientation on competitive advantage. 4) to determine the effect of market orientation on marketing performance 5) to determine the effect of innovation on marketing performance 6) to determine the effect of entrepreneurial orientation on marketing performance. 7) to determine the effect of competitive advantage on marketing performance.The research design used is quantitative research. The study population was all members of the SME group. The sample used in this study was a member of 28 groups taken by simple random members of each group of 100 people. Data was collected through questionnaires, and then the data generated were obtained by structural equation modeling analysis, using the help of AMOS software version 24.0.The results showed that: Market orientation has a significant effect on competitive advantage, Innovation has a significant effect on competitive advantage, Entrepreneurial orientation has a significant effect on competitive advantage, Market orientation has no significant effect on competitive advantage, Innovation has no significant effect on competitive advantage, Entrepreneurial Orientation has no significant effect on competitive advantage, and competitive advantage does not significantly influence competitive advantage.Keywords: market orientation, innovation, entrepreneurial orientation, competitive advantage marketing performance

Collaboration network of the authors

40 authors · 218 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Kendari
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hartini HartiniAffiliation unknown6
Nursaban RommyAffiliation unknown5
Endro SukotjoAffiliation unknown5
Yusuf YusufUniversitas Muhammadiyah Kendari5
Hastuti HastutiAffiliation unknown3
Aidin Hudani AwasinombuAffiliation unknown3
Patwayati PatwayatiAffiliation unknown3
Rahmat MadjidAffiliation unknown3
Nasrul NasrulUniversitas Halu Oleo3
Wahyuniati HamidAffiliation unknown3
Nurwati NurwatiAffiliation unknown3
Buyung SaritaAffiliation unknown3
Hayat YusufAffiliation unknown3
Nofal NurAffiliation unknown2
Muh. TaufikAffiliation unknown2
Asrip PuteraAffiliation unknown2
Siti Nur AisyahAffiliation unknown2
Eliyanti MokodompitAffiliation unknown2
Riski Amalia MadiAffiliation unknown2
La Ode Bahana AdamAffiliation unknown2
Moh. AminAffiliation unknown2
Triya AndayaniAffiliation unknown1
Fabian FaqihAffiliation unknown1
Arham ArhamAffiliation unknown1
Samdin SamdinAffiliation unknown1
Titin JuniartinAffiliation unknown1
Nurul IttaqullahAffiliation unknown1
Fiqih Saputra TambokoAffiliation unknown1
Feliks Anggia BK PanjaitanAffiliation unknown1
Sinarwaty SinarwatyAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Nurliflillah Rizki KudusAffiliation unknown1
Isalman IsalmanAffiliation unknown1
Wa Ode Vira SaltifaAffiliation unknown1
Ansir AnsirAffiliation unknown1
Retno Sefianty MajidAffiliation unknown1
Fatimah FatimahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH ORIENTASI PASAR, INOVASI, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN (Effects of Market Orientation, Innovation, Entrepreneurship Orientation on Competitive Advantage and Marketing Performance)</dc:title>
	<dc:creator>Alihusna, Alihusna</dc:creator>
	<dc:creator>Palilati, Alida</dc:creator>
	<dc:creator>Juharsah, Juharsah</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study are: 1) to determine the effect of market orientation on competitive advantage in DKP SMEs under Wakatobi Regency.2) to determine the effect of innovation on competitive advantage 3) to determine the effect of entrepreneurial orientation on competitive advantage. 4) to determine the effect of market orientation on marketing performance 5) to determine the effect of innovation on marketing performance 6) to determine the effect of entrepreneurial orientation on marketing performance. 7) to determine the effect of competitive advantage on marketing performance.The research design used is quantitative research. The study population was all members of the SME group. The sample used in this study was a member of 28 groups taken by simple random members of each group of 100 people. Data was collected through questionnaires, and then the data generated were obtained by structural equation modeling analysis, using the help of AMOS software version 24.0.The results showed that: Market orientation has a significant effect on competitive advantage, Innovation has a significant effect on competitive advantage, Entrepreneurial orientation has a significant effect on competitive advantage, Market orientation has no significant effect on competitive advantage, Innovation has no significant effect on competitive advantage, Entrepreneurial Orientation has no significant effect on competitive advantage, and competitive advantage does not significantly influence competitive advantage.Keywords: market orientation, innovation, entrepreneurial orientation, competitive advantage  marketing performance</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-12-19</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/10126</dc:identifier>
	<dc:identifier>10.33772/jumbo.v3i3.10126</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 3, No 3 (2019): Jurnal Jumbo Vol 3 No 3; 30-41</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v3i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/10126/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
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