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Jurnal

PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN ONLINE MAHASISWI UNIVERSITAS HALU OLEO

Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 4 No. 1 (2020) · pp. 59–68

DOI
10.33772/jumbo.v4i1.12496
ISSN
2502-4175
Published
2020-06-18
Publisher
Pascasarjana Universitas Halu Oleo
Language
eng

Abstract

This study aims to determine the influence of Social Media Instagram Against Purchase Decision Management Online Student Halu Oleo University. The benefits of this research is to provide benefits theoretically can be useful as a contribution of thought to the world of education and is also expected to be a reference to further research and contribute thoughts, knowledge, images, and information will Influence Social Media Instagram Against Decision Purchase Online fashion products Student Management University Halu Oleo. The population in this study is a regular student class of 2015-2017 Department of Management Faculty of Economics, University of Halu Oleo. The data student active management majors we can see amounted to 708. The sample in this study was 88 female students using slovin method.The result of research stated that social media of instagram have a significant effect to online purchasing decision.

Keywords

Collaboration network of the authors

40 authors · 180 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Muhammadiyah Kendari
  • Universiti Teknologi MARA
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nasrul NasrulUniversitas Halu Oleo4
Juharsah JuharsahAffiliation unknown4
Nursaban RommyAffiliation unknown3
Muhamad MasriAffiliation unknown2
Isalman IsalmanAffiliation unknown2
Farhan Ramdhani IstianandarAffiliation unknown2
Endro SukotjoAffiliation unknown2
Hasanuddin BuaAffiliation unknown2
Triya AndayaniAffiliation unknown1
Aidin Hudani AwasinombuAffiliation unknown1
Arham ArhamAffiliation unknown1
Samdin SamdinAffiliation unknown1
Muh. TaufikAffiliation unknown1
Yusuf YusufUniversitas Muhammadiyah Kendari1
Agustinus TangalayukAffiliation unknown1
Cahya Dwi SaputraAffiliation unknown1
Laode Asfahyadin AliddinAffiliation unknown1
Jihan NoviantiAffiliation unknown1
Sinarwaty SinarwatyAffiliation unknown1
Nurlaila RamadhaniAffiliation unknown1
Heriyanto HeriyantoAffiliation unknown1
Asrip PuteraAffiliation unknown1
Emiyanti EmiyantiAffiliation unknown1
La Ode AminudinAffiliation unknown1
Riski Amalia MadiAffiliation unknown1
Sudirman ZaidAffiliation unknown1
Haris Khoirul Imam Khoirul ImamAffiliation unknown1
Ibnu HajarUniversiti Teknologi MARA1
Yusuf MontunduAffiliation unknown1
S Syarifa FauzinAffiliation unknown1
La Ode AsfahyadinAffiliation unknown1
Nurwiah BahrinAffiliation unknown1
Rachmat Riyaldi HasanAffiliation unknown1
La Ode Bahana AdamAffiliation unknown1
Dedy Takdir SyaifuddinAffiliation unknown1
Siti SyahruniAffiliation unknown1
Muh. Rivan KohawanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ojs.uho.ac.id/index.php/JUMBO/oai, first harvested 31 Okt 2026, last seen 31 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN ONLINE MAHASISWI UNIVERSITAS HALU OLEO</dc:title>
	<dc:creator>Patwayati, Patwayati</dc:creator>
	<dc:creator>Nur, Nofal</dc:creator>
	<dc:creator>Mashud, Olivia Anindyta</dc:creator>
	<dc:subject xml:lang="en-US">promotion, service quality, customer satisfaction</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the influence of Social Media Instagram Against Purchase Decision Management Online Student Halu Oleo University. The benefits of this research is to provide benefits theoretically can be useful as a contribution of thought to the world of education and is also expected to be a reference to further research and contribute thoughts, knowledge, images, and information will Influence Social Media Instagram Against Decision Purchase Online fashion products Student Management University Halu Oleo . The population in this study is a regular student class of 2015-2017 Department of Management Faculty of Economics, University of Halu Oleo. The data student active management majors we can see amounted to 708. The sample in this study was 88 female students using slovin method.The result of research stated that social media of instagram have a significant effect to online purchasing decision.</dc:description>
	<dc:publisher xml:lang="en-US">Pascasarjana Universitas Halu Oleo</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-06-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ojs.uho.ac.id/index.php/JUMBO/article/view/12496</dc:identifier>
	<dc:identifier>10.33772/jumbo.v4i1.12496</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Manajemen, Bisnis dan Organisasi (JUMBO); Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1; 59-68</dc:source>
	<dc:source>2502-4175</dc:source>
	<dc:source>10.33772/jumbo.v4i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://ojs.uho.ac.id/index.php/JUMBO/article/view/12496/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)</dc:rights>
</oai_dc:dc>