Jurnal
PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT, PRE-DECISION STAGE, DAN POST-DECISION STAGE TERHADAP IMPULSE BUYING BEHAVIOR
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) · Vol. 2 No. 3 (2018) · pp. 01–11
- ISSN
- 2502-4175
- Published
- 2018-12-10
- Publisher
- Pascasarjana Universitas Halu Oleo
- Language
- eng
Abstract
This study aimed to: 1) determine and analyze the simultaneously effect of shopping lifestyle, fashion involvement, pre-decision stage, and post-decision stage on shoppers’ impulse buying behaviors in Kendari city; 2) determine and analyze the effect of shopping lifestyle on shoppers’ impulse buying behaviors in Kendari city; 3) determine and analyze the effect of fashion involvement on shoppers’ impulse buying behaviors in Kendari city; 4) determine and analyze the effect of pre-decision stage on shoppers’ impulse buying behavior in Kendari city; 5) determine and analyze the effect of pos-decision stage on shoppers’ impulse buying behavior in Kendari city.Population of the study was shopper’s in Kendari city who exhibited impulse buying behavior at Matahari Departement Store and Lippo Plaza in Kendari. Since the exact number of the population was unknow, sample size was determined using the Unknow Population formula and accidental Sampling technique. Data of he study were analized using the multiple linear regression on the SPSS ver. 22.Results of the showed that: 1) simultaneously, shopping lifestyle, fashion involvement, pre-decision stage, and post-dicision stage had a positive, significant effect on shoppers’ impulse buying behaviors; 2) shopping lifestyle had a positive, significant effect on shoppers’ impulse buying behaviors; 3) fashion involvement had a positive, significant effect on shoppers’ impulse buying behaviors; 4) pre-decision stage had a dominant, positive, and significant effect on shoppers’ impulse buying behaviors; 5) post-decision stage had a positive, significant effect on shoppers’ impulse buying behaviors.Keywords: shopping lifestyle, fashion involvement, pre-decision stage, post-decision stage, impulse buying behavior
Collaboration network of the authors
40 authors · 181 co-authorship links · 1 across different organisations · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Universitas Halu Oleo
- Universitas Muhammadiyah Kendari
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Nasrul Nasrul | Universitas Halu Oleo | 5 |
| Juharsah Juharsah | Affiliation unknown | 4 |
| Yusuf Yusuf | Universitas Muhammadiyah Kendari | 3 |
| Endro Sukotjo | Affiliation unknown | 3 |
| Nursaban Rommy | Affiliation unknown | 3 |
| Hayat Yusuf | Affiliation unknown | 3 |
| Asrip Putera | Affiliation unknown | 2 |
| Nurwati Nurwati | Affiliation unknown | 2 |
| Isalman Isalman | Affiliation unknown | 2 |
| Hartini Hartini | Affiliation unknown | 2 |
| Arham Arham | Affiliation unknown | 1 |
| Samdin Samdin | Affiliation unknown | 1 |
| Muh. Taufik | Affiliation unknown | 1 |
| Farhan Ramdhani Istianandar | Affiliation unknown | 1 |
| Heriyanto Heriyanto | Affiliation unknown | 1 |
| Siti Nur Aisyah | Affiliation unknown | 1 |
| Eliyanti Mokodompit | Affiliation unknown | 1 |
| Aidin Hudani Awasinombu | Affiliation unknown | 1 |
| Wa Ode Vira Saltifa | Affiliation unknown | 1 |
| Ansir Ansir | Affiliation unknown | 1 |
| Retno Sefianty Majid | Affiliation unknown | 1 |
| Rahmat Madjid | Affiliation unknown | 1 |
| Fatimah Fatimah | Affiliation unknown | 1 |
| Muhammad Rivan Kohawan | Affiliation unknown | 1 |
| Rahmat Rialdy Hasan | Affiliation unknown | 1 |
| Sudirman Zaid | Affiliation unknown | 1 |
| Ayi Safitri | Affiliation unknown | 1 |
| Wahyuniati Hamid | Affiliation unknown | 1 |
| Hasnani Hasnani | Affiliation unknown | 1 |
| Nursaban Rommy Suleman | Affiliation unknown | 1 |
| Halim Halim | Universitas Halu Oleo | 1 |
| Farach Astari | Affiliation unknown | 1 |
| Nurwiah Bahrin | Affiliation unknown | 1 |
| Alihusna Alihusna | Affiliation unknown | 1 |
| Wa Ode Trinor Hayati | Affiliation unknown | 1 |
| Nofal Nur | Affiliation unknown | 1 |
| Olivia Anindyta Mashud | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.